Customer-Powered Marketing: 3 Ways Your Advocates Can Spread the Word & Create Interest

Customer-Powered Marketing: 3 Ways Your Advocates Can Spread the Word & Create Interest

Is your pool of marketing qualified leads drying up? Maybe your blog posts or advertising messages just don’t resonate with your target market anymore. The key to unlocking and resolving such issues is leveraging your happiest customers. But how? Marketing teams can...
How ADP Has Built A Customer-Powered Enterprise (And How You Can, Too!)

How ADP Has Built A Customer-Powered Enterprise (And How You Can, Too!)

ADP is known throughout the world for their human capital management services. In fact, your paycheck might just have ADP’s name on it. In recent years, the way customers learn about ADP’s services has changed. They now conduct extensive research online and seek...
Your 3-Step Guide To Putting The New SiriusDecisions Customer Advocacy Framework Into Action

Your 3-Step Guide To Putting The New SiriusDecisions Customer Advocacy Framework Into Action

Last month, a stampede of over 3000 sales, marketing, and customer success pros took over the Mandalay Bay in Las Vegas for the SiriusDecisions Summit. They came ready to learn the latest insights from industry leaders about how their peers are driving business...