Steer Clear of Common Advocacy Program Missteps With this SiriusDecisions Framework
Customer advocacy is increasingly becoming a “need-to-have” for brands, rather than simply a “nice-to-have”. Research has proven time and time again that buyers—a whopping 83% of them— trust their peers more than big brands. When it comes to B2B purchase decisions,...
Q&A With ON24’s Tiffany Beddow: How To Get Better Product Feedback From Your Customers, Faster
Figuring out how to get quality product feedback from your customers quickly can be a big challenge for product teams. And yet, your success as a software product depends on it. The truth is, your customers are busy professionals who need a good reason to spend their...
A Peek Inside Forrester’s Report On How Brands Can Win At Post-Sale Marketing
If you love something—be it a Netflix series or a great new tapas bar—what’s the first thing you do? You tell everyone, especially the people most likely to find it interesting. B2B brands and products are no different. But is your entire company doing enough to make...
Infographic: How Customer-Powered Marketing Simplifies The Buyer Journey
B2B buyers continuously seek proof from their peers when making buying decisions. In fact, according to SiriusDecisions 67% of the buyer’s journey is done digitally before contacting a sales rep. So how can B2B brands influence this process? The key is to mobilize...