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A Peek Inside Forrester’s Report On How Brands Can Win At Post-Sale Marketing

A Peek Inside Forrester’s Report On How Brands Can Win At Post-Sale Marketing

by | Jan 24, 2019 | Advocate Engagement, Customer Engagement, Retention & Growth, Customer Marketers, Customer Success Teams, Customer-Powered Enterprise, Marketing Leaders

If you love something—be it a Netflix series or a great new tapas bar—what’s the first thing you do? You tell everyone, especially the people most likely to find it interesting. B2B brands and products are no different. But is your entire company doing enough to make...
Infographic: How Customer-Powered Marketing Simplifies The Buyer Journey

Infographic: How Customer-Powered Marketing Simplifies The Buyer Journey

by | Jan 21, 2019 | Advocate Marketing 101, Community Managers, Customer Marketers, Customer-Powered Enterprise, Finding Your Advocates, Marketing Leaders, Pipeline & Revenue Growth

B2B buyers continuously seek proof from their peers when making buying decisions. In fact, according to SiriusDecisions 67% of the buyer’s journey is done digitally before contacting a sales rep. So how can B2B brands influence this process? The key is to mobilize...
How To Create A Discussions-First Community in 7 Steps

How To Create A Discussions-First Community in 7 Steps

by | Dec 19, 2018 | Advocate Engagement, AdvocateHub Best Practices, Community, Community Managers, Customer Engagement, Retention & Growth, Customer Marketers, Customer Marketing

Did you know that aside from food and shelter, social connection is one of the most important things that humans need to survive? According to Psychology Today, “belongingness is the driving force of human behavior.” So it’s not surprising to see that online...
Customer-Powered Marketing: 3 Ways Your Advocates Can Spread the Word & Create Interest

Customer-Powered Marketing: 3 Ways Your Advocates Can Spread the Word & Create Interest

by | Nov 14, 2018 | Community Managers, Content Marketing, Customer Engagement, Retention & Growth, Customer Marketers, Customer Marketing, Customer-Powered Enterprise, Marketing Leaders

Is your pool of marketing qualified leads drying up? Maybe your blog posts or advertising messages just don’t resonate with your target market anymore. The key to unlocking and resolving such issues is leveraging your happiest customers. But how? Marketing teams can...
Getting to Know Your Customers: 4 Inspiring Examples From Top Advocate Marketers

Getting to Know Your Customers: 4 Inspiring Examples From Top Advocate Marketers

by | Aug 10, 2018 | Community Managers, Customer Engagement, Retention & Growth, Customer Marketers, Customer Marketing, Customer Success, Customer Success Teams, Finding Your Advocates, Uncategorized

If only reading your customers’ minds was as easy as peering into a crystal ball… Then you could get to know them on a personal level—a necessary part of laying the groundwork to engage them. The benefits of creating an engaged community are twofold: first, you’re...
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