How Ceridian uses its advocate program to coach and mentor customers — Q&A
Many companies use customer advocate programs to provide a glimpse into the inner workings of their organization or to reward loyal followers. Some companies, however, take their advocate programs one step further and provide their customers with a way to improve...
Advocacy Insights Inside Salesforce Deepen Customer Relationships
Salesforce is the home of those who live and breathe revenue. Your sales reps, CSMs, and the rest of your go-to-market teams spend a lot of their workday in Salesforce—they have to in order to do their job effectively. To make them even more successful, it’s important...
How SAP Concur’s Ellie Wu Attracts Enthusiastic Brand Champions From Day One
Tell me if this sounds familiar: You get a request for a reference, guest speaker, or success story. You scan your list, realize it’s incomplete, and jog over to your customer success team to ask, “Hey, know anyone who’d be a great fit?” If that’s you, you’re limiting...
A Peek Inside Forrester’s Report On How Brands Can Win At Post-Sale Marketing
If you love something—be it a Netflix series or a great new tapas bar—what’s the first thing you do? You tell everyone, especially the people most likely to find it interesting. B2B brands and products are no different. But is your entire company doing enough to make...