How AttackIQ Built a Thriving Customer Advocacy and Community Program for Cybersecurity Professionals
Community and passionate customer advocates can be a company’s most valuable asset, but how do you nurture and mobilize advocates within more skeptical industries like cybersecurity and IT? AttackIQ, the leading independent vendor of Breach and Attack Simulation...
Launching a global advocacy program during a pandemic — Q&A
In the most recent installment of our customer success webinar series, we had the chance to chat with Jon Ashley, Head of Global Customer Advocacy at Sage and one of our 2020 BAMMIE award winners for Advocate Marketer of the Year. Sage is the market leader for...
Ask the Experts: How Do You Know When It’s Time to Reevaluate and Rework Your Online Community?
Part of what makes someone an exceptional online community manager is the ability to pinpoint exactly what resonates with members and pivot when you’re not offering what they’re looking for. In the two years that he’s been running Webroot’s customer advocate...
Take your Network of Brand Advocates Global with Localized Marketing
The old Dale Carnegie adage is true: “Remember that a person’s name is to that person the sweetest and most important sound in any language.” People thrive on personalization—the feeling that something is special and unique to them—and this is especially true in...