Employee advocacy is when employees share positive opinions about your company through word of mouth, both online and in person. It boosts your brand as an employer because the voices of genuinely delighted employees are way more impactful than your company tooting...
On October 3, 2018, campers joined us from far and wide to celebrate customer love at Advocamp Field Day, the biggest customer engagement, experience, and advocacy event of the year. Aside from getting inspired by world class speakers and fellow customer advocacy...
ADP is known throughout the world for their human capital management services. In fact, your paycheck might just have ADP’s name on it. In recent years, the way customers learn about ADP’s services has changed. They now conduct extensive research online and seek...
When you’re looking for ways to improve your branding and reach with consumers, some of your most important assets are (literally) sitting right in front of you: your employee ambassadors. In some shape or form, all employees have interactions with customers, be it...
Business communications solutions provider, Mitel knew it needed a rebrand. The 41-year-old company had gone through four acquisitions in one year…and hadn’t updated their logo since 1972. Liz Pedro, Director Customer Content & Advocacy, felt that the key to...
One of the biggest challenges when launching an advocate marketing program is getting buy-in from your colleagues. Since advocate marketing is a new concept, it can be hard to get others understand its benefits. But when you gain buy-in by raising awareness for your...