How Uberflip Gets New Customers To Complete 80% Of Their Onboarding Activities Via A Fun, Interactive Experience
What’s the most effective way to ignite meaningful relationships with customers? “Content!” says Uberflip, creators of a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale. But content alone is not...
7 Tips For Making Your Customer Success Team More Powerful Than Ever, Using Advocacy
On Valentine’s Day this year, Nicole Dingley, Director of Customer Success at Wiley—a publishing and education technology company—gave each of her customers a gift card and asked them what it is that they love most about the company and product. Within 24 hours, she...
Introducing the New Campaign Manager—Your Secret Weapon For Strategic Advocate Marketing Campaigns
If you’re like most advocate marketers, you probably have some pretty lofty goals to hit. You’re expected to source customers for case studies, crank more referrals into the pipeline, and get references for sales by the end of the quarter. To achieve these objectives,...
How Carbon Black Added 500+ New Members To Their Product Development & Marketing Teams
For a modern technology company to thrive, having a community of engaged customers is essential. Nobody knows this better than Kate Cohen, Senior Manager of Product Marketing at Carbon Black, a leading provider of endpoint security solutions. Carbon Black’s customer...