Ask Ari: Which Customer Sentiment Metric Should You Prioritize?
As someone who works in customer marketing and advocacy, I often get asked – with so many customer sentiment and satisfaction metrics out there, which one should companies focus on? There’s Net Promoter Score (NPS), Customer Satisfaction (CSat), and...
Customer Engagement Marketing: Examples, Strategies, and Value
You already know great customer service can help you get referrals and retain customers. But customer service is also reactive. It’s often a response to a complaint or a question that arises when customers can’t find the information they need, or your product doesn’t...
Meet your 2023 Influitive BAMMIE Award Finalists
The BAMMIES recognizes the incredible achievements being made by forward-thinking people-first organizations that put their customers and employees at the heart of what they do. Now in its 10th(!) year, our esteemed class of finalists stood out for their remarkable...
Crafting Your 2024 Brand Advocacy Blueprint Using Insights from our State of Brand Advocacy Report
December is always a good time to reflect on what has worked, what didn’t work and how you can grow strategically in the year to come. To help you do that, we recently released our first-ever State of Brand Advocacy Report, which offers rich insights into the top...
Customer Relationship Marketing: An Overview and 5 Effective Strategies
Today, marketing is more than just selling products. The emergence of technology has led to customer demand for personalized experiences and tailored services. The key to enhancing customer experience is building relationships. Consequently, companies are...
Crafting a Stellar Customer Engagement Strategy in 7 Steps
Every business owner knows the power of a devoted customer. Loyal customers are more likely to refer new customers, provide positive word-of-mouth, and spend more money. They can also be a great source of new ideas and feedback. So, what’s the secret behind...
The 7 Best Brand Advocacy Software of 2023 (and Why You Need Them)
Have you ever recommended a restaurant, clothing item, or other product to a friend? You probably shared it because you had an enjoyable experience. When people are excited about a product or service, they share it with others. The same applies to your company. Brand...
The Future of Customer Engagement is Here: Introducing the Next-Gen Influitive Platform
Expectations for better customer experiences and engagement continue to rapidly evolve, and companies need to keep up. After two years of intensive research, development, and testing, we are proud to unveil a platform that performs 10x faster, is sleeker, more...