Measuring What Matters: How to Calculate the ROI of Your Customer Advocacy Program
Calculating advocacy ROI doesn’t have to be difficult. Learn the metrics, formula, and framework to measure the real business impact of customer advocacy. Are you getting the most out of your advocacy efforts? Here’s how to prove it. In the dynamic world of B2B...
Looking Back at the Key Takeaways from 2023’s All About the Customer Podcast Episodes
As 2023 comes to a close, we wanted to recap some of the best insights shared by guests on this year’s All About the Customer podcast. Over 18 episodes, we covered a wide range of customer-centric topics with leading experts across sales, marketing, customer...
Influitive’s 2023 Customer Marketing & Advocacy Year-in-Review
2023 has been a year of stability for customer marketing and advocacy professionals. This was evident within the data captured in our 2023 State of Brand Advocacy report: 95% of respondents said the percentage of their customer advocates increased or held steady...
Ask Ari: The Fine Art of Prioritization and Annual Planning in Customer Marketing and Advocacy
Setting clear priorities is one of the most important – yet often overlooked – skills for driving productivity and impact, both on a personal level and for organizations as a whole. Without the ability to strategically filter efforts based on importance...
Crafting a Successful Loyalty Program: A Comprehensive Guide
Customers are at the heart of your business, and their ongoing support is crucial to your brand’s growth. Nurturing these relationships is more than a nice gesture — it’s the key to your success. Research shows that loyalty is a powerful asset. Around 80%...
Ask Ari: Why References are the Secret Sauce to Closing Deals
There is nothing more valuable than an advocate who helps bring in new deals, expedite deals in pipe, and close existing deals. What your customers say about you when you’re not in the room is what makes or breaks high growth businesses. We all know that references...
Ask Ari: How to Get Customer Success and Customer Marketing on the Same Page
Bridging the gap between Customer Success and Marketing teams is an age-old struggle in SaaS companies. Yet, this is one of the most crucial working relationships in a healthy customer marketing and advocacy program. How do you get these critical functions to...
Unlocking the Power of Customer Lifecycle Marketing: From Reach to Advocacy
Every customer’s journey unfolds like a story, from the opening scene of initial brand awareness to the culmination of becoming a brand advocate. However, the turning points between those two points determine whether your customer has a happy ending. Creating a...