A Framework for Creating Case Studies in Weeks—Not Months
Creating customer stories is hard. If it wasn’t, you probably wouldn’t have read past the headline. But, here we are. One of the biggest complaints of marketers is how long it takes to publish customer stories. While certain aspects of the process will always be out...
How to Build a Best-in-Class Customer Reference Program
Leveraging happy customers to convince and convert new prospects can be one of the most powerful tools in your sales arsenal. However, many companies still rely on unstructured and manual reference processes that are inefficient for sales and can be frustrating and...
Going Beyond the Sea of Sameness: Amplifying Customer Voices with AI
All About the Customer subscribers saw this post first. To get advanced access to exclusive content, be sure to subscribe today! Who remembers the internet sensation “Is it Cake?” You know, the viral videos with deceptively realistic cakes that looked like everyday...
6 Key Priorities for a Customer-Led Marketing Strategy by Elite 18 CMOs
As a CMO or senior marketing leader, your role is crucial in shaping the success of your organization, and with the ever-evolving dynamics of the market, it’s essential to adopt a customer-led strategy. This means placing your customers at the center of everything...
12 Best Customer Engagement Tools (By Use Case)
Every customer journey follows roughly the same steps: awareness, interest, desire, and action. But the pathways customers follow can cross over multiple channels. If you can tailor your engagement strategies to customer behavior and preferences, you can add two more...
Influitive Introduces the First-of-its-kind Gamified Marketing Newsletter
Over the past few years, we’ve witnessed a transformation in the way consumers interact with brands. Consumers crave authenticity, personalized experiences, and meaningful connections with the brands they buy from. As a result, marketers have had to shift from...
Customer-Led Growth (CLG): 9 Steps for Success in 2023
Businesses need to start moving away from a typical growth mindset and embrace a customer-led growth strategy. Why? Customer-led growth (GLC) puts customers at the center of everything you do and prioritizes their insights to optimize their experience and grow your...
How to Build a Buzzing Customer Community (+ 6 examples)
How much do you know about your customers? And is that knowledge based on data alone? Demographics and analytics are useful, but they don’t shed much light on what your customers are feeling. A customer community is the solution to that problem. In this post, we’ll...