Advocate Marketing Resources
eBook
The Customer-Powered Enterprise Playbook
In today’s crowded marketplace, it’s no longer good enough to just be customer-centric. In order to win the market, organizations needs to…
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How ADP Harnesses The Power Of Their Advocates To Fuel Growth…
Success Story
How ADP Harnesses The Power Of Their Advocates To Fuel Growth…
When ADP first started a reference program to get their happiest customers to speak…
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Advochat: How to Scale Your CSM Team with Advocacy
Video
Advochat: How to Scale Your CSM Team with Advocacy
Customers are looking for personalized experiences with your brand, and 1:1 outreach or mass email blasts just…
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Advochat: Award-Winning Tips for a Successful Advocate Program
Webinar
Advochat: Award-Winning Tips for a Successful Advocate Program
Lindsey Erlick, Senior Manager of Student Advocacy and Marketing at Pearson, is the woman behind the scenes of…
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Ceridian’s Customer Success Secret: How An Advocate Community Became An Industry…
Success Story
Ceridian’s Customer Success Secret: How An Advocate Community Became An Industry…
In a world where technology is advancing rapidly, and competitors can easily replicate…
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Advochat: How to Grow your Business with Customer Advocacy
Webinar
Advochat: How to Grow your Business with Customer Advocacy
Nithya Narasimhan, VP of Client Experience at ADP, knows the important role advocacy has played in ADP's…
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How Uberflip Gets New Customers To Complete 80% Of Their Onboarding…
Success Story
How Uberflip Gets New Customers To Complete 80% Of Their Onboarding…
What’s the most effective way to ignite meaningful relationships with customers? “Content!” says Uberflip, creators of…
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Advochat: How to Boost Event ROI with Customer Advocacy
Webinar
Advochat: How to Boost Event ROI with Customer Advocacy
Jae Corey (Director of Marketing, Global Customer Programs) and Brooke Long (Senior Marketing Manager, Customer Programs) of…
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The SaaS Vendor’s Guide To Customer Engagement, Retention & Advocacy
eBook
The SaaS Vendor’s Guide To Customer Engagement, Retention & Advocacy
Want to lead customers down the path to retention and advocacy? After onboarding, most SaaS customers…
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Success Story
How Carbon Black Mined Their Customer Community For Faster Product Feedback…
It used to take weeks for Kate Cohen, Senior Manager of Product Marketing at…
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Rosetta Stone’s Customer Retention Strategy: An Advocacy Program
Success Story
Rosetta Stone’s Customer Retention Strategy: An Advocacy Program
No one likes when their customers churn at renewal. That’s why Katie Raeburn, Customer Marketing Manager, runs…
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Advochat: How to guide the customer journey with an advocacy program
Video
Advochat: How to guide the customer journey with an advocacy program
Nicole Dingley is the Director of CS at Wiley and recipient of a 2018 BAMMIE…
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The Messenger is the Message
The Book
The Messenger is the Message
How to mobilize customers and unleash the power of advocate marketing. In an age of complete transparency, buyers are no longer…
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Customer Success + Marketing: How to Team Up to Boost Advocacy
Video
Customer Success + Marketing: How to Team Up to Boost Advocacy
Advocate marketing has wide-reaching benefits beyond the marketing department. In fact, one of the most effective…
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Advochat: How to Leverage Customer Advocacy to Enhance Product Marketing
Video
Advochat: How to Leverage Customer Advocacy to Enhance Product Marketing
Ray Lau is the Customer Advocacy Marketing Manager at PowerDMS and winner of the 2018 BAMMIE…
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Advochat: How Procore Launched An Award-Winning Referral Program
Video
Advochat: How Procore Launched An Award-Winning Referral Program
Larisa Sandu is the Advocate Marketing Manager at Procore Technologies and a two-time BAMMIE award winner, recently winning…
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Contagious: 6 Reasons Things Catch On
Video
Contagious: 6 Reasons Things Catch On
Why do people talk about certain products and ideas more than others? This talk reveals the secret science behind word-of-mouth and…
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Advocacy and Authenticity: The Foundations Of Market Power
Video
Advocacy and Authenticity: The Foundations Of Market Power
Best-selling author and advisor Geoffrey Moore will discuss why authenticity and advocacy are important pillars for every modern…
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Video
The Messenger Is The Message: The Next Level Of Advocate Marketing
What if the people most important to your business worked outside of your company? In…
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10 Award-Winning Advocate Marketing Program Examples
Success Story
10 Award-Winning Advocate Marketing Program Examples
Learn how 10 forward-thinking companies—including Oracle, BMC, Ceridian and Pearson—are leveraging advocate marketing programs to fuel growth and word-of-mouth in this…
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How Marketo Created An Award-Winning Product Review Campaign
Video
How Marketo Created An Award-Winning Product Review Campaign
In the software space, the quality of your reviews can make or break your sales and give you…
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Six Habits of Successful Advocate Marketers
Video
Six Habits of Successful Advocate Marketers
Deena Zenyk Director Center of Excellence, Influitive In this session, Deena Zenyk will walk you through the 6 habits of…
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How ON24 Uses Ungated Customer Stories To Drive Pipeline
Video
How ON24 Uses Ungated Customer Stories To Drive Pipeline
Tiffany Beddow Senior Customer Marketing Manager, ON24 In the latest Advocate Marketing Mentor Series session, Tiffany Beddow…
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How To Leverage Your Customers to Unlock Growth
Video
How To Leverage Your Customers to Unlock Growth
Sujan Patel Founder, WebProfits In this session, Sujan Patel will walk you through how to build strong relationships…
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How to Create An Advocate-Driven Event
Video
How to Create An Advocate-Driven Event
Nicole Dingley, Director of Customer Success at Wiley Education, was looking to shake up how Wiley's Town Hall events were…
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