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Forrester Report: Supercharge Postsale Growth by Aligning Customer Marketing and Customer Success

Forrester Report: Supercharge Postsale Growth by Aligning Customer Marketing and Customer Success

by | Sep 19, 2023 | Community Managers, Customer Marketers, Customer Success Teams, Developer Relations, Marketing Leaders, Reference Managers, Roles, Sales Professionals

Customer success and customer marketing have distinct yet complementary responsibilities that enrich a customer’s postsale experience. As a result, they often suffer from role ambiguity, making it hard to provide a seamless customer experience and demonstrate business...
5 Ways Marketing Leaders Can Recession-Proof Their Teams and Programs

5 Ways Marketing Leaders Can Recession-Proof Their Teams and Programs

by | Sep 12, 2023 | Community Managers, Customer Marketers, Customer Success Teams, Developer Relations, Marketing Leaders, Reference Managers, Roles, Sales Professionals

In a world of uncertainty, true leaders don’t just brace for impact – they seize the opportunity to thrive. The business landscape is shifting, and while others scramble, you can position yourself at the forefront by embracing a people-first strategy that’s...