Demand Gen Marketers: Let Me Introduce Your New BFF
As a demand generation marketer, I constantly feel the pressure to drive pipeline every month. And I don’t just care about the number of inquiries at the top of the funnel; I care about turning those inquiries into opportunities for our sales team. That’s why I care...B2B Buyer Persona Profile: Educators
Educators are perhaps the most selfless group of professionals you’ll find. They work tirelessly to perfect their lesson plans, inspire students and share their knowledge with others. They are highly dedicated to their profession. Their passion for teaching often...
B2B Buyer Persona Profile: Project Managers & Consultants
There’s no “i” in “team” and, coincidentally, none in “project manager” or “consultant” either. This group is focused on the success of the entire team, which in turn reflects on their own personal success. Despite how busy they are, project managers and consultants...
5 Expert Tips For Creating A Robust Online Community
Creating an online community can be incredibly rewarding. You get to interact with amazing people who are passionate about a purpose. And, if you build it right, you can watch your community grow into a lively exchange of ideas, advice and new, lasting connections....