Launching a global advocacy program during a pandemic — Q&A
In the most recent installment of our customer success webinar series, we had the chance to chat with Jon Ashley, Head of Global Customer Advocacy at Sage and one of our 2020 BAMMIE award winners for Advocate Marketer of the Year. Sage is the market leader for...
Supercharging your Community with Customer Advocates
Earlier this year, I had the pleasure of presenting at CMX Summit 2020, where I explored the convergence of community and customer advocacy. Our 2020 State of Customer Marketing Report revealed that 44% of online community and advocacy programs are managed together...
How PagerDuty Enables Organic Community Growth with Influitive Public Discussions and Content
Influitive recently launched Public Discussions and Content, which allows any Discussion category or Content Section inside an Influitive hub to be made public and indexed by search engines. It’s a great opportunity for advocacy and community managers to showcase best...
How Ceridian uses its advocate program to coach and mentor customers — Q&A
Many companies use customer advocate programs to provide a glimpse into the inner workings of their organization or to reward loyal followers. Some companies, however, take their advocate programs one step further and provide their customers with a way to improve...