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How To Create A Discussions-First Community in 7 Steps

How To Create A Discussions-First Community in 7 Steps

by | Dec 19, 2018 | Advocate Engagement, AdvocateHub Best Practices, Community, Community Managers, Customer Engagement, Retention & Growth, Customer Marketers, Customer Marketing

Did you know that aside from food and shelter, social connection is one of the most important things that humans need to survive? According to Psychology Today, “belongingness is the driving force of human behavior.” So it’s not surprising to see that online...
4 Ways Ceridian Delights Customers Throughout The Customer Journey To Boost Advocacy & Retention

4 Ways Ceridian Delights Customers Throughout The Customer Journey To Boost Advocacy & Retention

by | May 30, 2018 | Advocate Marketing 101, Community, Customer Marketers, Customer Marketing, Customer Success, Customer Success Teams, Marketing Leaders, Pipeline & Revenue Growth, Product Development, Referrals, Rewards and Recognition, Success Stories, Uncategorized

The rules of the game have changed—having the best software is no longer enough. Instead, delighting customers throughout their buying journey is the only way to meaningfully engage and retain them in today’s marketplace. A recent study by Walker predicts that “by...
The Top 7 Reasons Advocacy Programs Fail (And How To Fix Them!)

The Top 7 Reasons Advocacy Programs Fail (And How To Fix Them!)

by | May 16, 2018 | Advocacy ROI, Advocate Engagement, Advocate Marketing 101, AdvocateHub Best Practices, Community, Customer Engagement, Retention & Growth, Customer Marketers, Finding Your Advocates, Rewards and Recognition, Uncategorized

In the 1989 film Field Of Dreams, a disembodied voice talked Kevin Costner into building a baseball field with some of the worst marketing advice of all time: “If you build it, they will come.” Success in advocate marketing takes way more than just launching a...