8 Tips for Running Online Review Campaigns that Convert
All About the Customer subscribers saw this post first. To get advanced access to exclusive content, be sure to subscribe today! Many review sites let you add tags to published reviews, which can help you categorize them by company size, use case, industry, and more....
How ADP Has Built A Customer-Powered Enterprise (And How You Can, Too!)
ADP is known throughout the world for their human capital management services. In fact, your paycheck might just have ADP’s name on it. In recent years, the way customers learn about ADP’s services has changed. They now conduct extensive research online and seek...
7 Ways Relationship Intelligence Can Boost Customer Advocacy & Sales
Meagen Eisenberg, CMO at MongoDB, can smell covert sales tactics almost instantly. Instead of sending her funny GIFs or email forwards, she believes good sales people can get her the resources she needs to make a purchase decision – whether it’s an introduction to...
How Carbon Black Added 500+ New Members To Their Product Development & Marketing Teams
For a modern technology company to thrive, having a community of engaged customers is essential. Nobody knows this better than Kate Cohen, Senior Manager of Product Marketing at Carbon Black, a leading provider of endpoint security solutions. Carbon Black’s customer...