Influitive eBooks
Ebooks
The Advocate Marketing Playbook
The Advocate Marketing Playbook, created by TOPO and Influitive, provides marketers with a blueprint from which to build and manage a successful advocate marketing program.
State of Customer Marketing Report 2020
In 2017, we published our benchmark report to help organizations understand the key values and quantitative impact of customer marketing...
10 Ways Influitive Helps Customers in Unprecedented Times
We’re living in an unprecedented time, and working in an unprecedented way. Amid the coronavirus global pandemic, the new normal...
12 Award-Winning Customer Advocacy Success Stories
Our sixth annual BAMMIES e-book is now available containing 12 award-winning B2B customer advocacy success stories. In this year’s edition,...
SiriusDecisions Research Brief: Introducing the Customer Advocacy Model
Customer advocacy is quickly becoming an essential component of any modern marketing strategy. As an increasing number of B2B buyers...
9 Award-Winning Customer Advocacy Success Stories
Our annual BAMMIES eBook has been read by 1,986+ savvy B2B marketers and business leaders. In this year’s edition, advocacy...
The Customer-Powered Enterprise Playbook
In today’s crowded marketplace, it’s no longer good enough to just be customer-centric. In order to win the market, organizations...
The SaaS Vendor’s Guide To Customer Engagement, Retention & Advocacy
Want to lead customers down the path to retention and advocacy? After onboarding, most SaaS customers have to find their...
IDC Research: The Role of Marketing in Customer Advocacy
How To Achieve Customer Advocacy Program Success In 2017 Only 10% of B2B IT vendors had established customer advocacy programs...
The Rise of the Customer Marketer
Fully engaged customers spend more and stay around longer. Ultimately, if you treat them right, they'll turn into advocates for...
The 2017 Community Value and Metrics Report
The 2017 Community Value and Metrics Report Measuring and proving the value of online communities has never been easy. That’s...
Benchmark Report: 2017 State of Customer Marketing
Improving Customer Satisfaction and Revenue Impact There’s a new rising star in the marketing department: the customer marketer. Long a...
Inspiring Customers To Create Content For You: A Marketer’s Guide
Content marketing is broken. B2B buyers (83%) are drowning in too much content. And only 9% trust vendor content, like...
Forrester Report: Scale Your B2B Customer Obsession With A Go-To-Customer Strategy
Strategic Plan: The B2B Marketing Playbook B2B companies like yours want to be more customer obsessed, but you may not...
Stop The Silent Killer In Your Pipeline
Your buyers are afraid. It's time for sales and marketing to talk about advocacy. Despite all the marketing, nurturing and...
Measuring Success with Advocacy: Advocate Marketing Benchmark Study
How are your peers investing in their advocate marketing programs? Over the last several years, marketers have been gathering traditional...
Don’t Think You Have Budget For Advocate Marketing?
Learn why you can afford advocate marketing and where you’ll find budget for advocacy programs Want to implement an advocate...
What’s The ROI Of Advocate Marketing?
Learn how to measure and track the value of advocate marketing—and prove to your entire company that it’s worth the...
Don’t Think You Have Time For Advocacy?
Learn how advocate marketing software makes customer engagement faster, easier and more effective. Wondering how much time it *really* takes...
Engaging Finance Advocates
Finance professionals are tough nuts to crack. They’re confident, numbers-driven people who won’t give your marketing messages a second glance...
Account Based Marketing (ABM) and Advocacy
Customer-centric marketing strategies that work better together ABM is seemingly on the minds and lips of B2B marketers as a...
Building Your Customer Success Strategy – One Step At A Time
How will you help your customers succeed? Knowing the answer to this question is critical to the growth and sustainability...
Engaging Marketing Advocates
Marketers have seen (and done) it all. While they respect creative marketing campaigns, they’re also data-driven--meaning clever copy and flashy...
Finding Your Referral Technology Match
Find the referral program of your dreams According to a recent research survey, 70% of B2B companies that have committed...
The Brand Advocate Persona
Most modern marketers have developed buyer personas to address the needs of key people in the buying process, but what...
What You Should Know About B2B Referrals (But Probably Don’t)
It's not enough to ask for referrals once in a while. The most successful B2B companies have a formal program...
Level Up Your Advocate Marketing Game
Whether you’re just starting out and need help finding your way, or you’re a seasoned pro ready to take your...
The Little Black Book of B2B Referrals
A how-to guide for taking your customer referral program from desperate and awkward to downright irresistible. In business (and in...
Engaging IT Advocates
Gaining buy-in from Information Technology (IT) professionals is critical to growing and maintaining your customer base. However, getting the attention...
The CMO’s Guide To Next Gen Brand Building
You don't control your brand anymore. Your customers do. 89% of marketers say they expect to compete primarily on the...
Engaging Educator Advocates
Gaining buy-in from educators is critical to growing and maintaining your customer base. However, getting the attention of these dedicated...
Engaging Project Manager and Consultant Advocates
Gaining buy-in from project managers and consultants is critical to growing and maintaining your customer base. However, getting the attention...
The Value of Advocate Marketing
Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through...
Customer Success and Marketing Alignment
Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to...
Engaging Executive Advocates
Gaining buy-in from executives is critical to growing and maintaining your customer base. However, getting the attention of these notoriously...
Online Communities: Driving Revenue Or Becoming Dead Zones?
When it comes to meeting marketers' expectations, communities have a long way to go. While two thirds of B2B marketers...
Engaging Developer Advocates
Gaining buy-in from developer advocates is critical to growing and maintaining your customer base and creating a developer community. However, getting...
The Impact Of Advocate Marketing On Product Reviews
Product review website G2 Crowd analyzed the behavior of hundreds of thousands of site visitors and reviewers, comparing the performance...
Engaging Sales Advocates
Gaining buy-in from sales professionals is critical to growing and maintaining your customer base. However, getting the attention of these...
Engaging HR Advocates
Gaining buy-in from Human Resources (HR) professionals is critical to growing and maintaining your customer base. However, getting the attention...
Influencers vs. Advocates: What’s the Difference?
With so many information resources at their disposal, buyers are in a state of content shock and they're increasingly turning...
The Community Marketer’s Manifesto
Join the Community Marketing Revolution Communities can connect people who share the same interests and concerns. They can help customers...
Influitive Exposed
WHAT ARE WE 'EXPOSING' EXACTLY? Influitive Exposed is an intimate look at how we've mobilized thousands of customer, employee and...
Boost Event ROI With The Help Of Your Advocates
While investments in other traditional marketing activities are dwindling, events still make up more than one third of the average...
Customer Marketing Benchmark Research
New, original Customer Marketing Benchmark Research Traditionally seen as a "backwater" role, customer marketing is becoming increasingly important now that...
The B2B Marketer’s Field Guide To Customer Engagement
Leverage customer engagement and advocacy to drive brand, demand and profitable growth Customer engagement begins the moment a buyer spots...
Grow Your Customer Base: Cut Your Customer Reference Program
Make the grass greener on your side Traditional customer reference programs are self-serving, biased and come way too late in...
The No Fuss Recipe for Hot Referral Leads
Get your revenue cooking with the ultimate customer referral program! You can follow this recipe book to the letter, or...
The Advocate Marketing Playbook
Your blueprint for advocate marketing success The Advocate Marketing Playbook, created by TOPO and Influitive, provides marketers with a blueprint...
Beyond NPS®: Identifying Advocates And Inviting Them To Take Action
You have their NPS® score...now what? Measuring your customers' happiness with NPS® surveys is great place to start, but unfortunately...
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