Influitive eBooks
Ebooks
The Advocate Marketing Playbook
The Advocate Marketing Playbook, created by TOPO and Influitive, provides marketers with a blueprint from which to build and manage a successful advocate marketing program.
2023 State of Brand Advocacy Report – CMA Edition
Brand advocacy is no longer a nice-to-have – it's a necessity that shapes consumer decision-making and drives significant revenue growth....
2023 State of Brand Advocacy Report – Employee Advocacy Edition
Brand advocacy isn't just beneficial – it's essential. By tapping into the real stories of your employees and customers, you’ll...
Forrester Report: Supercharge Postsale Growth by Aligning Customer Marketing and Customer Success
Customer success and customer marketing have distinct yet complementary responsibilities that enrich a customer’s postsale experience. As a result, they...
5 Ways Marketing Leaders Can Recession-Proof Their Teams and Programs
In a world of uncertainty, true leaders don't just brace for impact – they seize the opportunity to thrive. The...
Forrester Infographic: The Total Economic Impact of Influitive
Download Infographic Effective B2B marketing and customer success programs depend on engaged, satisfied customers. Influitive’s customer advocacy solution helps...
16 Award-Winning Brand Advocacy Success Stories
Influitive helps the world's best brands turn their customers and employees into loyal advocates. In fact, our recent 2022 class...
The 5 Love Languages and Customer Marketing
The one thing customer marketers never want to miss is showing appreciation to their best customer advocates. After all, advocacy...
The Customer Marketing & Advocacy Career Framework: The Ultimate Guide to Promotion
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The Total Economic Impact Of Influitive’s Customer Advocacy Solution
You could calculate Influitive's ROI just based on product reviews alone, and it would be worth the money we spend...
2022 State of Customer Marketing
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15 Award-Winning Customer Advocacy Success Stories
Our 8th annual BAMMIES e-book is now available! Influitive helps the world’s most customer-obsessed brands turn their customers into loyal...
Demand Gen Report: 2021 State of Growth Marketing
To find marketing success in today's digital-first world, organizations must focus on analyzing available data and deploying omnichannel strategies to...
Customer Advocacy Toolkit for Cybersecurity Brands
Why do 20 of the world’s leading cybersecurity companies use Influitive to power their customer advocacy and engagement programs...
Prioritize Postsale Customer Marketing To Drive Business Value and Growth
A FORRESTER OPPORTUNITY SNAPSHOT Improving customer engagement and increasing customer advocacy is top-of-mind for executives. However, ad hoc strategies and...
Forrester Infographic: Boost Your B2B Business With Customer Advocacy Programs
Download Infographic Improving customer engagement and increasing customer advocacy is top-of-mind for executives. However, ad hoc strategies and a...
16 Award-Winning Customer Advocacy Success Stories
Our 7th annual BAMMIES e-book is now available! In this year’s edition, customer marketing and advocacy leaders from companies such...
State of Customer Marketing Report 2020
In 2017, we published our benchmark report to help organizations understand the key values and quantitative impact of customer marketing...
10 Ways Influitive Helps Customers in Unprecedented Times
We’re living in an unprecedented time, and working in an unprecedented way. Amid the coronavirus global pandemic, the new normal...
12 Award-Winning Customer Advocacy Success Stories
Our sixth annual BAMMIES e-book is now available containing 12 award-winning B2B customer advocacy success stories. In this year’s edition,...
The Customer-Powered Enterprise Playbook
In today’s crowded marketplace, it’s no longer good enough to just be customer-centric. In order to win the market, organizations...
The SaaS Vendor’s Guide To Customer Engagement, Retention & Advocacy
Want to lead customers down the path to retention and advocacy? After onboarding, most SaaS customers have to find their...
The Rise of the Customer Marketer
Fully engaged customers spend more and stay around longer. Ultimately, if you treat them right, they'll turn into advocates for...
Don’t Think You Have Budget For Advocate Marketing?
Learn why you can afford advocate marketing and where you’ll find budget for advocacy programs Want to implement an advocate...
The Little Black Book of B2B Referrals
A how-to guide for taking your customer referral program from desperate and awkward to downright irresistible. In business (and in...
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