Influitive eBooks

eBooks, Reports

Gartner Hype Cycle for Digital Marketing, 2020

The Gartner Hype Cycle is a graphical depiction of a common pattern that arises with each new technology or other...

eBooks, Infographics, Reports

Forrester: Boost Your B2B Business With Customer Advocacy Programs

Download Infographic   Improving customer engagement and increasing customer advocacy is top-of-mind for executives. However, ad hoc strategies and a...

eBooks

16 Award-Winning Customer Advocacy Success Stories

Our 7th annual BAMMIES e-book is now available! In this year’s edition, customer marketing and advocacy leaders from companies such...

eBooks, Reports

State of Customer Marketing Report 2020

In 2017, we published our benchmark report to help organizations understand the key values and quantitative impact of customer marketing...

eBooks

10 Ways Influitive Helps Customers in Unprecedented Times

We’re living in an unprecedented time, and working in an unprecedented way. Amid the coronavirus global pandemic, the new normal...

eBooks

12 Award-Winning Customer Advocacy Success Stories

Our sixth annual BAMMIES e-book is now available containing 12 award-winning B2B customer advocacy success stories. In this year’s edition,...

eBooks

SiriusDecisions Research Brief: Introducing the Customer Advocacy Model

Customer advocacy is quickly becoming an essential component of any modern marketing strategy. As an increasing number of B2B buyers...

eBooks

9 Award-Winning Customer Advocacy Success Stories

 Our annual BAMMIES eBook has been read by 1,986+ savvy B2B marketers and business leaders. In this year’s edition, advocacy...

eBooks

The Customer-Powered Enterprise Playbook

In today’s crowded marketplace, it’s no longer good enough to just be customer-centric. In order to win the market, organizations...

eBooks

The SaaS Vendor’s Guide To Customer Engagement, Retention & Advocacy

Want to lead customers down the path to retention and advocacy? After onboarding, most SaaS customers have to find their...

eBooks

The Rise of the Customer Marketer

Fully engaged customers spend more and stay around longer. Ultimately, if you treat them right, they'll turn into advocates for...

eBooks

The 2017 Community Value and Metrics Report

The 2017 Community Value and Metrics Report Measuring and proving the value of online communities has never been easy. That’s...

eBooks

Benchmark Report: 2017 State of Customer Marketing

Improving Customer Satisfaction and Revenue Impact There’s a new rising star in the marketing department: the customer marketer. Long a...

eBooks

Inspiring Customers To Create Content For You: A Marketer’s Guide

Content marketing is broken. B2B buyers (83%) are drowning in too much content. And only 9% trust vendor content, like...

eBooks

Forrester Report: Scale Your B2B Customer Obsession With A Go-To-Customer Strategy

Strategic Plan: The B2B Marketing Playbook B2B companies like yours want to be more customer obsessed, but you may not...

eBooks

Don’t Think You Have Budget For Advocate Marketing?

Learn why you can afford advocate marketing and where you’ll find budget for advocacy programs Want to implement an advocate...

eBooks

What’s The ROI Of Advocate Marketing?

Learn how to measure and track the value of advocate marketing—and prove to your entire company that it’s worth the...

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