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Influitive eBooks
Ebooks
The Advocate Marketing Playbook
The Advocate Marketing Playbook, created by TOPO and Influitive, provides marketers with a blueprint from which to build and manage a successful advocate marketing program.
Demand Gen Report: 2021 State of Growth Marketing
To find marketing success in today's digital-first world, organizations must focus on analyzing available data and deploying omnichannel strategies to...
Gartner 2021 Market Guide for B2B Customer Community Platforms
Just how valuable and in-demand are customer communities to today’s B2B businesses? According to Gartner, “the volume of interactions regarding...
Customer Advocacy Toolkit for Cybersecurity Brands
Why do 20 of the world’s leading cybersecurity companies use Influitive to power their customer advocacy and engagement programs...
Prioritize Postsale Customer Marketing To Drive Business Value and Growth
A FORRESTER OPPORTUNITY SNAPSHOT Improving customer engagement and increasing customer advocacy is top-of-mind for executives. However, ad hoc strategies and...
Gartner Hype Cycle for Digital Marketing, 2020
The Gartner Hype Cycle is a graphical depiction of a common pattern that arises with each new technology or other...
Forrester Infographic: Boost Your B2B Business With Customer Advocacy Programs
Download Infographic Improving customer engagement and increasing customer advocacy is top-of-mind for executives. However, ad hoc strategies and a...
16 Award-Winning Customer Advocacy Success Stories
Our 7th annual BAMMIES e-book is now available! In this year’s edition, customer marketing and advocacy leaders from companies such...
State of Customer Marketing Report 2020
In 2017, we published our benchmark report to help organizations understand the key values and quantitative impact of customer marketing...
10 Ways Influitive Helps Customers in Unprecedented Times
We’re living in an unprecedented time, and working in an unprecedented way. Amid the coronavirus global pandemic, the new normal...
12 Award-Winning Customer Advocacy Success Stories
Our sixth annual BAMMIES e-book is now available containing 12 award-winning B2B customer advocacy success stories. In this year’s edition,...
SiriusDecisions Research Brief: Introducing the Customer Advocacy Model
Customer advocacy is quickly becoming an essential component of any modern marketing strategy. As an increasing number of B2B buyers...
9 Award-Winning Customer Advocacy Success Stories
Our annual BAMMIES eBook has been read by 1,986+ savvy B2B marketers and business leaders. In this year’s edition, advocacy...
The Customer-Powered Enterprise Playbook
In today’s crowded marketplace, it’s no longer good enough to just be customer-centric. In order to win the market, organizations...
The SaaS Vendor’s Guide To Customer Engagement, Retention & Advocacy
Want to lead customers down the path to retention and advocacy? After onboarding, most SaaS customers have to find their...
The Rise of the Customer Marketer
Fully engaged customers spend more and stay around longer. Ultimately, if you treat them right, they'll turn into advocates for...
The 2017 Community Value and Metrics Report
The 2017 Community Value and Metrics Report Measuring and proving the value of online communities has never been easy. That’s...
Benchmark Report: 2017 State of Customer Marketing
Improving Customer Satisfaction and Revenue Impact There’s a new rising star in the marketing department: the customer marketer. Long a...
Inspiring Customers To Create Content For You: A Marketer’s Guide
Content marketing is broken. B2B buyers (83%) are drowning in too much content. And only 9% trust vendor content, like...
Forrester Report: Scale Your B2B Customer Obsession With A Go-To-Customer Strategy
Strategic Plan: The B2B Marketing Playbook B2B companies like yours want to be more customer obsessed, but you may not...
Don’t Think You Have Budget For Advocate Marketing?
Learn why you can afford advocate marketing and where you’ll find budget for advocacy programs Want to implement an advocate...
What’s The ROI Of Advocate Marketing?
Learn how to measure and track the value of advocate marketing—and prove to your entire company that it’s worth the...
The Little Black Book of B2B Referrals
A how-to guide for taking your customer referral program from desperate and awkward to downright irresistible. In business (and in...
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