Influitive eBooks
Ebooks
The Advocate Marketing Playbook
The Advocate Marketing Playbook, created by TOPO and Influitive, provides marketers with a blueprint from which to build and manage a successful advocate marketing program.
2022 State of Customer Marketing
In 2020, Influitive released its benchmark report on the state of customer marketing to help organizations understand the key values,...
15 Award-Winning Customer Advocacy Success Stories
Our 8th annual BAMMIES e-book is now available! Influitive helps the world’s most customer-obsessed brands turn their customers into loyal...
Demand Gen Report: 2021 State of Growth Marketing
To find marketing success in today's digital-first world, organizations must focus on analyzing available data and deploying omnichannel strategies to...
Gartner 2021 Market Guide for B2B Customer Community Platforms
Just how valuable and in-demand are customer communities to today’s B2B businesses? According to Gartner, “the volume of interactions regarding...
Customer Advocacy Toolkit for Cybersecurity Brands
Why do 20 of the world’s leading cybersecurity companies use Influitive to power their customer advocacy and engagement programs...
Prioritize Postsale Customer Marketing To Drive Business Value and Growth
A FORRESTER OPPORTUNITY SNAPSHOT Improving customer engagement and increasing customer advocacy is top-of-mind for executives. However, ad hoc strategies and...
Forrester Infographic: Boost Your B2B Business With Customer Advocacy Programs
Download Infographic Improving customer engagement and increasing customer advocacy is top-of-mind for executives. However, ad hoc strategies and a...
16 Award-Winning Customer Advocacy Success Stories
Our 7th annual BAMMIES e-book is now available! In this year’s edition, customer marketing and advocacy leaders from companies such...
State of Customer Marketing Report 2020
In 2017, we published our benchmark report to help organizations understand the key values and quantitative impact of customer marketing...
10 Ways Influitive Helps Customers in Unprecedented Times
We’re living in an unprecedented time, and working in an unprecedented way. Amid the coronavirus global pandemic, the new normal...
12 Award-Winning Customer Advocacy Success Stories
Our sixth annual BAMMIES e-book is now available containing 12 award-winning B2B customer advocacy success stories. In this year’s edition,...
SiriusDecisions Research Brief: Introducing the Customer Advocacy Model
Customer advocacy is quickly becoming an essential component of any modern marketing strategy. As an increasing number of B2B buyers...
The Customer-Powered Enterprise Playbook
In today’s crowded marketplace, it’s no longer good enough to just be customer-centric. In order to win the market, organizations...
The SaaS Vendor’s Guide To Customer Engagement, Retention & Advocacy
Want to lead customers down the path to retention and advocacy? After onboarding, most SaaS customers have to find their...
The Rise of the Customer Marketer
Fully engaged customers spend more and stay around longer. Ultimately, if you treat them right, they'll turn into advocates for...
Don’t Think You Have Budget For Advocate Marketing?
Learn why you can afford advocate marketing and where you’ll find budget for advocacy programs Want to implement an advocate...
The Little Black Book of B2B Referrals
A how-to guide for taking your customer referral program from desperate and awkward to downright irresistible. In business (and in...
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