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• Influitive Live ’21 On-Demand – Advocacy: The Nucleus of the Customer Life Cycle
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• Influitive Live ’21 On-Demand – Inside The Cisco Gateway Global Advocacy Program
• Influitive Live ’21 On-Demand – Putting Some R&R into your Hub: Reviewing and Refreshing
• Influitive Live ’21 On-Demand – Strategic Gifting in the Customer Journey: What to send, when to send, and how to nail it!
• Influitive Live ’21 On-Demand – The Lumen Customer Advocacy Program: From CAB to Community
• Influitive Live ’21 On-Demand – The Power of Developer Advocacy
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• Influitive Live ’21 On-Demand – Uncovering the Truth: The 5 Things Customers Really Want from your Community
• Influitive Live ’21 On-Demand – Why Content is Key to Building a Foundation for Ongoing Engagement
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• Influitive Live – How IBM Supercharged its Support Community with Influitive
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• Influitive Live – Who Owns the Customer?
• Influitive Live -Customer Journeys: A Step-by-Step Guide
• Influitive Live -The Journey to 10K: How Orange Select Rapidly Recruits Customers
• Influitive Live 2021
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• Influitive Live 21′ On-Demand: Welcome to the Age of the Customer
• Influitive Live 21′ – On-Demand Session: The Power of Making Business Personal
• Influitive Live 23′ – On-Demand Session: Brand Advocacy at its Best: Boosting Customer Voice with the Help of Employees
• Influitive Live 23′ – On-Demand Session: Getting Organization-Wide Help to Uncover Viral Customer Stories
• Influitive Live 23′ – On-Demand Session: How to Successfully Plan and Launch a Customer Advocacy Program
• Influitive Live 23′ – On-Demand Session: Meet your 2022 BAMMIE Program of the Year Finalists
• Influitive Live 23′ – On-Demand Session: Meet your 2022 Program Manager of the Year Finalists
• Influitive Live 23′ – On-Demand Session: Taking Your Customers From Gamification To Hyper-Powered Loyalty
• Influitive Live 23′ – On-Demand Session: The Future of Employee Advocacy: Reflections, Predictions & Advice
• Influitive Live 23′ – On-Demand Session: The Journey to Yes: Building Buy-In at Every Level
• Influitive Live 23′ – On-Demand Session: Tightly Couple Customer Marketing and Customer Success to Boost Your Engagement Value
• Influitive Live 23′ – On-Demand Session: Tips for Inheriting and Growing an Engaged Advocacy Program
• Influitive Live January 18-19 2023
• Influitive Live Post Event – Session Sneak Peek: Caroline&Viv Customer Journeys
• Influitive Pledges Technology and Volunteer Support to Not For Profits Fighting for Racial Equality
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• Influitive Product Demo: Customer Advocacy – April 8, 2021
• Influitive Product Demo: Customer Advocacy – August 12, 2021
• Influitive Product Demo: Customer Advocacy – February 4, 2021
• Influitive Product Demo: Customer Advocacy – June 9, 2021
• Influitive Product Demo: Customer Advocacy – March 4, 2021
• Influitive Product Demo: Customer Advocacy – May 13, 2021
• Influitive Product Demo: Customer Advocacy – September 9, 2021
• Influitive Product Demo: Customer Advocacy March 25 2022
• Influitive Product Demo: Customer Advocacy May 13 2022
• Influitive Product Demo: Customer Advocacy November 30, 2021
• Influitive Product Demo: Digital Community – April 8, 2022
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• Influitive Product Demo: Digital Community – January 14, 2022
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• Webinar Confirmation – Fortify your Marketing Strategy with Resiliency: Utilize advocacy to drive measurable customer-led growth
• Webinar Confirmation – From Efficiency to Authenticity: How Generative AI Transforms Customer Marketing
• Webinar Confirmation – How Being Customer-Obsessed Unlocks Huge Potential for Marketers
• Webinar Confirmation – How Blackbaud built a thriving advocate community
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• Webinar Confirmation – How Cisco’s Lead Scoring Model Helped Them Find Their Most Engaged Advocates 🔎
• Webinar Confirmation – How Greenway Health builds customer champions with its advocate community
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• Webinar Confirmation – How isolved Transforms Employees & Customers into Thriving Brand Advocates
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• Webinar Confirmation – How Marketo Engage creates customer advocates for life
• Webinar Confirmation – How Oracle uses events to hit their customer advocacy goals
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• Webinar Confirmation – How Sage Successfully Launched a Global Advocacy Program During a Pandemic
• Webinar Confirmation – How to Create Case Studies in Weeks—Not Months
• Webinar Confirmation – How to Create Case Studies in Weeks—Not Months 2
• Webinar Confirmation – Influitive Spotlight: 6 Strategies for Building and Maintaining an Engaging Customer Community
• Webinar Confirmation – Influitive Spotlight: Creating Award-Winning Customer Engagement and Advocacy Programs At Scale
• Webinar Confirmation – Influitive Spotlight: How AttackIQ Built a Thriving Customer Advocacy and Community Program
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• Webinar Confirmation – Influitive Spotlight: How Nutanix Powers Product Innovation with a Customer Advocacy Program
• Webinar Confirmation – Influitive Spotlight: How SAS Launched a Thriving Global Customer Community
• Webinar Confirmation – Influitive Spotlight: How Wiley Creates the Gold Standard for Customer Experience
• Webinar Confirmation – Influitive Spotlight: UserTesting and their Award-Winning Advocacy Program
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Posts by category

• Category: Advocacy ROI
  • Advocacy Insights Inside Salesforce Deepen Customer Relationships
  • The Mobile Experience: Table Stakes for Community Activation & Engagement
• Category: Advocamp
  • The Top 5 Fan Favorite Sessions From Advocamp Field Day
  • Advocamp Field Day 2018 Recap
  • Why Don Peppers Advocates for His Favorite Brands and How to Become Besties with Your Customers
  • Meet Your 2018 Advocamp Field Day Speakers
  • Advocamp 2017 Day 3 Recap – Granola And Goodbyes
  • Advocamp 2017 Day 2 Recap – Trail Mix And (Advocacy) Tactics
  • Advocamp 2017 Day 1 Recap – Loyalty, And Trust, And Bears, Oh My!
  • Advocamp 2017 Activities For Newbies, Execs And Advocate Marketing Pros
  • How To Get Advocate Marketing Into Your 2018 Calendar
  • Spotlight: Meet Some Of The Kick-Ass Women Speakers Of Advocamp
  • 26 Years Later: Why Geoffrey Moore’s ‘Crossing The Chasm’ Is More Relevant Than Ever
  • Meet Your 2017 Advocamp Speakers
  • Dear Marketing Conferences: Here Are 10 Things We Hate About You
  • How Brands Lost Buyers’ Trust—And How They Can Gain It Back
  • 2 Important Metrics That Prove Customer Marketing Generates Revenue
  • 22 Pro Hacks For Starting A Referral Program
  • 7 Marketing Hacks To Build Brand, Generate Demand, and Grow Revenue
  • Fishing With Spears: Bringing Together Account-Based Marketing & Customer Advocacy
  • From Research To Results: Using Buyer Personas To Drive Advocate Engagement
  • How To Boost Customer Advocacy With Creative Video Content
  • From Apathy To Advocacy: Involving Your Customers In The Conversation
  • Getting Naked: Exposing Your Brand To Customer Reviews
  • Blending Your Customer Success And Advocacy Strategies
  • What Do B2B Buyers Really Want? Not What You’re Selling
  • Turning B2B Word-Of-Mouth Into A Backyard Barbecue
  • Advocate Marketing And The Science Of Motivation
  • The 500 Billion Dollar Mistake Companies Are Making, According To Jay Baer
  • Moving Beyond Metrics: How Slack Fueled Its Hyper Growth With An Exceptional Customer Experience
  • How 3 Organizations Harnessed The Power Of Their Advocates To Rise To Meteoric Heights
  • How To Build A Strong Relationship With Anyone Really Quickly
  • 5 Ways To Surprise And Delight Your Customers With Creative Video Content
  • Advocamp 2016 Day 3 Recap
  • Advocamp 2016 Day 2 Recap
  • Advocamp 2016 Day 1 Recap
  • The Ultimate Packing Guide For Advocamp 2016
  • 5 Important Learning Experiences You Can Only Find at Advocamp
  • Get To Know Our Amazing—And Hilarious—Advocamp Speakers In This Twitter Chat Recap
  • Why Every Company Needs To Embrace Their Haters, According To Jay Baer
  • The Advocamper’s Guide To San Francisco
  • 4 Important Reasons To Attend Advocamp (From Last Year’s Attendees)
  • 5 Surprising Places To Find Your Top Brand Advocates (From Advocamp ’15)
  • 5 Great Examples Of UX That Inspires Customer Advocacy
  • The Secret To Unleashing Employee Advocacy? Make It Enjoyable
  • How GrubHub Uses Referral Marketing To Scale Advocacy On A Hyper-Local Level
  • How InsideView Created A Unified Customer Experience
  • Igniting Customer Advocacy With The Promise of Personal Transformation
  • 3 Ways To Use A Customer Advisory Board To Boost Engagement & Revenue
  • The Sales Process Is Dead—Here’s How Sales & Marketing Can Survive
  • How A Huge Software Brand Uncovered Legions Of Loyal Advocates
  • Why The Best Products Have Customer Advocacy Built-in
  • How Marketo Built The ‘Marketing Nation’ Community
  • Why Customer Experience Is The New Demand Gen
  • How Advocacy Can Drive On-Demand Marketplaces
  • Advocamp Case Study: How We Created A Delightful Online Experience For Our First Conference
  • How Rackspace Uses Customer Voices To Compete With Microsoft, Google, And Amazon
  • Keith Ferrazzi’s Post-Conference Follow-up Tips
  • Hootsuite’s 5 Community Management Commandments, According To Jeanette Gibson
• Category: Advocate Best Practices
  • Creating Moments that Matter for Customers this Holiday Season
  • Influitive’s Key Customer Advocacy Insights: June 2021
  • Q&A: How Cisco Creates Customer-Generated Content at Scale
  • Influitive’s Key Customer Advocacy Insights: May 2021
  • Customer Advocacy is a Two-Way Street
  • Influitive’s Key Customer Advocacy Insights: April 2021
  • Influitive’s Key Customer Advocacy Insights: March 2021
  • Influitive’s Key Customer Advocacy Insights: February 2021
  • Influitive’s Key Customer Advocacy Insights: January 2021
  • How Marketo Engage Creates Customer Advocates for Life — Q&A
  • How to launch a successful customer advocacy program
  • Q&A with Cisco’s Cristina Melluzzi: Advice From an Award-Winning Advocate Marketer
  • The 5 Stages of Customer Centric Design
• Category: Advocate Engagement
  • Q&A: How Emburse Effectively Plans Content for its Customer Community
  • Localizing Content in a Global Customer Advocacy Program: How SAS Gets It Done
  • Built with heart: How Blackbaud drives advocacy with empathy and engagement
  • Supercharging your Community with Customer Advocates
  • The Power of Customer Advocacy in Unprecedented Times
  • How Commvault Built a Successful Customer Advocate Community From the Get-Go — Q&A
• Category: Brand Advocacy
  • Elevating Your Brand: The Comprehensive Guide to Effective Brand Advocacy
  • Crafting Your 2024 Brand Advocacy Blueprint Using Insights from our State of Brand Advocacy Report
  • The 7 Best Brand Advocacy Software of 2023 (and Why You Need Them)
• Category: Customer Advocacy
  • Influitive’s 2023 Customer Marketing & Advocacy Year-in-Review
  • Ask Ari: The Fine Art of Prioritization and Annual Planning in Customer Marketing and Advocacy
  • Ask Ari: Why References are the Secret Sauce to Closing Deals
  • Ask Ari: Getting Customers to Leave Refreshed and Thoughtful Reviews
  • The Future of Customer Engagement is Here: Introducing the Next-Gen Influitive Platform
  • Why Influitive is the Only Way to Source, Manage, and Reward Customer References at Scale
  • How to Build a Successful Gamification Strategy for Your Customer Advocacy Program
  • The Gratitude Effect: 8 Steps to Elevate Your Customer Marketing Strategy
  • 8 Tips for Running Online Review Campaigns that Convert
  • Going Beyond the Sea of Sameness: Amplifying Customer Voices with AI
  • Q&A: Why You Need to Lean into “National Leave a Review Day”
  • What are the Benefits of Customer Advocacy?
  • Guide: Building a Customer Advocacy Program
  • How to Improve Customer Experience as a Marketing Leader & Team
  • Customer Advocacy KPIs to Measure Your Program
  • 6 Real-World Customer Advocacy Examples
  • Why Advocacy in Marketing Matters
  • Forrester Study: How Influitive Generates a 355% ROI
  • What is Customer Advocacy?
  • Building a Customer-Led Growth Strategy
  • Building & Launching Successful Customer Advisory Boards
  • Measuring Success and ROI in Customer Marketing and Advocacy
  • How Customer Success, Marketing, & Advocacy Work Better Together to Scale Customer Relationships
  • 8 Great Customer Success Stories – and Why We Love Them
  • Announcing Your 2022 Influitive BAMMIE Finalists
  • G2 Names Influitive Leader for Customer Advocacy and Community Management
  • Webinar Recap: How Cisco’s Lead Scoring Model Turbocharged its Advocacy Efforts
  • Webinar Highlights: How Customer Marketing Drives Organizations into Customer Obsession
  • Signs of a Customer-Obsessed Company
  • What is Customer Marketing?
• Category: Customer Advocacy Software
• Category: Customer Centric
  • Introducing the Fearless 50 and Elite 18 Customer-Led Marketing Leaders and CMOs Program
  • How to Recession-Proof Your Marketing Strategy
  • Pairing Human Connection with Technology: How Jamf Builds Genuine Customer Relationships at Scale
  • A Behind-the-Scenes Look at Lenses
  • What’s a Customer Marketing Summit Without Influitive Customers?
  • 2020 Influitive Product Year-in-Review
  • Announcing the Winners of 2019 Best Advocate Marketing Awards (BAMMIES)
• Category: Customer Engagement
  • Crafting a Stellar Customer Engagement Strategy in 7 Steps
  • Empowering Customer Programs: Building Engaging Ecosystems with Gamification
  • 12 Best Customer Engagement Tools (By Use Case)
  • How Out of Office Messages Connect You to Customers
  • Customer Advocacy Practices Rooted in Gratitude Emerge as Organizations Adjust to Changing Times
  • How to Leverage the 5 Love Languages to Drive Customer Advocacy
  • Advocacy Blooms and Business Booms When Customers and Employees Engage
  • 5 Key Takeaways from the 2021 Forrester B2B Summit
  • See Customer Advocacy Through the Eyes of your Customers with Lenses
  • Influitive Takes Customer Engagement Data to the Next Level
  • Building and Optimizing a Stellar Customer Journey
  • Four Key Takeaways from the Forrester SiriusDecisions 2020 Summit
• Category: Customer Loyalty
  • Crafting a Successful Loyalty Program: A Comprehensive Guide
  • The Ultimate Guide to Customer Loyalty Data Analytics
• Category: Customer-Led Growth
  • 6 Key Priorities for a Customer-Led Marketing Strategy by Elite 18 CMOs
  • Customer-Led Growth (CLG): 9 Steps for Success in 2023
• Category: Customer-Powered Alliance
• Category: Employee Engagement
• Category: Events
  • Meet your 2021 Influitive BAMMIE Finalists
  • How Netchex Digitized and Prioritized Virtual Events for its Sponsors
  • Meet your 2020 Influitive BAMMIE Finalists
  • How to Reward your Virtual Event Attendees Without Breaking the Bank
  • Creating Engaging Content Experiences within a Virtual Event
  • Influitive builds high-level digital events in weeks through its new platform, Virtual EventHub
  • Creating an engaging, personalized experience with your virtual event
  • Virtual Event Options for Influitive Customers
  • New Influitive Virtual EventHub Managed Service
• Category: Influitive News
  • Meet your 2023 Influitive BAMMIE Award Finalists
  • Influitive Introduces the First-of-its-kind Gamified Marketing Newsletter
  • TrustRadius Recognizes Influitive for 2023
  • Influitive Wins 2022 TrustRadius Awards for Best Feature Set and Best Relationship
  • Influitive Named a G2 Category Leader for Sixteen Consecutive Quarters
  • Influitive Experience changes the game to prospect future customers in a gamified platform
  • The Future Of Sales Is Advocacy
  • Why Influitive Acquired 2 Mobile Startups In Less Than A Month
  • Influitive Leads In Customer Satisfaction On G2 Crowd’s Ontario Gridscape
  • The Story Behind Influitive’s $38M Series B
  • Inside Influitive: Fancy Fridays
• Category: Q&A
• Category: Roles
  • Webinar Recap: Leveling Up Your CMA Career Strategy
  • Category: Community Managers
    • Influitive Embed: Pioneering Embedded Advocacy in Customer Communities
    • Influitive’s 2022 Customer Marketing & Advocacy Year-in-Review
    • How Trimble Viewpoint Built a Thriving Customer Community
    • 6 Essential Elements of a Budding Advocacy Program
    • How Improv Comedy Made Me a Better Community Manager
    • Gamification Alone Can’t Modernize Customer Communities
    • Recent Updates to the Influitive Platform
    • Ask the Experts: 5 Tips for Getting Value From Your Online Community with GE Digital’s Mary-Leslie Davis
    • Our Top Takeaways From This Year’s B2B Marketing Exchange
    • Customer-Powered Marketing: 3 Ways Your Advocates Can Spread the Word & Create Interest
    • Getting to Know Your Customers: 4 Inspiring Examples From Top Advocate Marketers
    • How Namely Built A Passionate Community Of Advocates—And Saw Revenue Skyrocket
  • Category: Customer Marketers
    • Unlocking Revenue Growth Through Customer Marketing: Your 6-Step Blueprint
    • The Critical Need for Customer Marketing in the Digital Age
    • Customer-Focused Marketing: How to Engage and Inspire
    • The Importance of Coupling Customer Marketing and Customer Success
    • How to Build a Customer Marketing Strategy
    • Why Growth Marketing Without Customer Marketing is a Bad Decision
    • Virtual Prospecting: Meeting Buyer’s Evolving Expectations
    • Customer-Powered ABM: How To Let Your Customers Fuel Your ABM Campaigns
    • The Perfect Customer Marketer Job Description
    • Meet the New Rising Star in B2B Marketing: The Customer Marketer
    • How to Build a Top-Notch Customer Marketing Team in Your Organization
    • Iron Mountain’s Blueprint for a Successful Customer Marketing Strategy
    • Infographic: The State of Customer Marketing in 2017
    • What Does the Future Hold for Customer Marketing? Here’s 11 Predictions for 2017
    • Together, Customer Success Teams and Customer Marketing Can Create a Better Customer Experience
    • The Ultimate Customer Marketing Dream Team
    • What Taylor Swift’s “Swiftmas” Can Teach B2B Marketers About Delighting Customers
    • 4 Things B2B Marketing And Sales Teams Should Be Very Afraid Of
    • 4 Powerful Motivators That Will Get Customer Advocates To Take Action
    • How To Launch A Customer Advocacy Program When You’re Too Busy For Another Project
    • Have You Met “The Advocates”? (We Think You’ll Like Them…)
    • Customer Centricity Is The New Gravity
    • 4 No-BS Tactics For Becoming More Customer-Centric
    • 3 Research-Driven Insights That Will Improve Your Customer Referral Program
    • How To Build A Customer Referral Program: 6 Questions To Ask Yourself
    • 2 Creative Ways To Fire Up Your Customer Referral Program
    • Why You Aren’t Getting More B2B Referrals
    • The State Of Customer Marketing: New Benchmark Research
    • New Data: The Top 3 Ways To Get More Customer Referrals And Reviews
    • Why You Need To Replace Your Customer Reference Program NOW
  • Category: Customer Success Teams
    • How SAP Concur’s Ellie Wu Attracts Enthusiastic Brand Champions From Day One
  • Category: Developer Relations
    • Setting up Your Developer Marketing Team for Success
    • How To Turn Customer Advocacy Into Product Insights And Reviews
    • Developer Advocacy: Why Brands Must Go Deeper Than Developer Evangelism
  • Category: Marketing Leaders
    • The Results of 3 B2B Account-Based Marketing Campaigns: The Good, the Bad and the Ugly
    • How Advocate Marketing Can Drive Sports Fan Engagement To New Heights
    • Why High-Quality Relationships Precede High-Quality Referrals
    • Sales And Marketing, It’s Time To Have “The Talk”…About Your Sales Pipeline Stages
  • Category: Reference Managers
  • Category: Sales Professionals
• Category: Topics
  • Category: Advocate Marketing 101
    • Q&A With PowerDMS’ Ray Lau: Why a Customer Advocate Community Is the Cheat Code for Growing Your Business
    • Steer Clear of Common Advocacy Program Missteps With this SiriusDecisions Framework
    • Infographic: How Customer-Powered Marketing Simplifies The Buyer Journey
    • 5 Reasons Why Your Business Needs A Customer Advisory Board
    • 4 Ways to Boost Advocate Motivation Through A Rewards Program
    • 4 Ways Ceridian Delights Customers Throughout The Customer Journey To Boost Advocacy & Retention
    • How SMART Tech Built A Global Community That Unites 1,900+ Advocates In 40 Countries
    • Jonah Berger’s 3 Social Influence Secrets That All Sales And Marketing Teams Should Know
    • Distributing B2B Customer Success Stories: 5 Tips To Maximize Reach And ROI
    • Six Habits of Highly Effective Advocate Marketers
    • Forrester: Advocate Marketing Is Critical To B2B Success
    • How To Use Customer Visits To Increase Engagement And Advocacy
    • 8 Lessons Learned in Building and Scaling Customer Advocacy Programs
    • 10 Must-Have Features In Your Advocate Marketing Software
    • New Research: Here Are The 5 Learning Stages All Advocate Marketing Experts Go Through
    • 15 Ways Real Marketing Pros Create High-Performing Advocacy Programs
    • Launching An Advocacy Program Part 8: Finding Inspiration
    • Launching An Advocacy Program Part 7: Reach vs. Relationship
    • What To Do When Your Advocate Marketer Leaves Your Company
    • Which Is Right for You: Influencer Marketing or Advocate Marketing?
    • Launching an Advocacy Program Part 6: User Groups
    • “What the Heck Is Advocacy Marketing?”, Plus 7 Other FAQs We Get About Advocacy
    • Launching an Advocacy Program Part 5: Customer Stories
    • Launching an Advocacy Program Part 4: Customer Surveys
    • Why Every Brand Should Want An Advocate-Driven Content Marketing Strategy
    • Launching An Advocacy Program Part 3: Emailing Your Advocates
    • 2 Powerful But Underrated Skills B2B Marketers Often Forget To Use
    • How HubSpot Sparked A Movement Behind Their Brand (Just Like Beyonce)
    • 5 Lessons I Learned From Netflix’s Chef’s Table About Customer Advocacy
    • Everything You Need To Build Your Advocate Marketing Budget
    • Insights From The First Advocate Marketing Benchmark Study
    • Launching An Advocacy Program Part 2: Cleaning Your Data
    • How Your Existing Budget Can Pay For Advocate Marketing
    • Webinar Recap: How To Make Time For Advocate Marketing
    • Launching An Advocacy Program Part 1: Forming The Perfect Team
    • How 7 Million Acts Of Advocacy Inspired Our Biggest Product Release Ever
    • Landing The Whale: Using Advocates & ABM To Make Inroads With Enterprise Accounts
    • 3 Lessons Every CMO Should Know About Improving The Customer Experience
    • How To Create Lifelong B2B Brand Advocates (Hint: It’s All About Individuals)
    • 4 Best Advocate Marketing Award Winners Share Their Top Entry Tips
    • How To Launch An Enterprise Referral Program
    • Maximize Event Marketing Investments With Customer Advocates
    • 5 Steps For Setting Up A Successful Advocate Marketing Program
    • The 4 Keys Of A Successful Referral Program
    • How Advocate Marketing Turbo-charged My Career
    • How To Find Hidden Revenue In Your Advocate Marketing Program (Right Now!)
    • How To Leverage Your Customer Advisory Board To Power Advocacy
    • 4 Ways B2B Marketers Can Create Raving Brand Advocates
    • Act-On’s Secret for Keeping B2B Referrals Flowing
    • How to Become A Top Advocate Marketer
    • Webinar Recap: How to Fight Back Against Your Competitors’ Claims
    • Who Are Your Advocates And What Makes Them Tick?
    • Video: Inside Junction Solutions’ Employee Advocacy Program
    • How Does Canada’s Anti-Spam Legislation (CASL) Affect Your Advocate Marketing Program?
    • The Rule Of Thirds: Why Advocates Need Asks, Education And Fun To Stay Engaged
    • Advocacy Coach’s Corner: Customer Onboarding At Influitive
    • Marketing Advice From Mad Men’s Don Draper: “Change The Conversation”
    • Why Customer Reference Programs Should Be Replaced By Customer Advocacy
    • Category: Advocacy ROI
      • How Cisco and Influitive Co-Created a Customer Engagement Lead Scoring Model
      • Advocacy and Wiley: Proving ROI, Driving Reviews, and Fostering Loyalty
      • The Top 7 Reasons Advocacy Programs Fail (And How To Fix Them!)
      • 7 Tips For Making Your Customer Success Team More Powerful Than Ever, Using Advocacy
      • Your Step-by-Step Guide to Creating Reports that Prove Advocate Marketing ROI
      • 10 Outstanding Advocate Marketing Program Examples
      • 10 Advocate Marketing Success Stories Every B2B Brand Can Learn From
      • 5 Advocate Marketing Success Stories All B2B Brands Can Copy
      • Want To Launch An Advocacy Program? Here Are 3 Hurdles You’ll Have To Overcome
      • Six Tips for Building a Successful Advocacy Program that Drives Results
      • IDC Study: B2B Customer Advocacy Programs Grow 570% In A Year
      • Data-Backed Insights On The Value Of Advocacy from SiriusDecisions
      • The SiriusDecisions Demand Unit Waterfall Is Useless If You Don’t Have This…
      • How to Turn a Sleepy B2B Support Portal Into a Thriving Advocate Community
      • Start Showing ROI for Your B2B Community in 4 Easy Steps
      • How Iron Mountain’s Customer Marketing Strategy Delivers 6-Figure Value
      • 10 Types of Dashboards Every Customer Marketer Should Have in Their CRM
      • A Look Inside Our Most Ambitious B2B Marketing Campaigns of 2016
      • 3 Ways To Secure Budget For Your Customer Advocacy Program
      • How Advocate Marketing Became The Most Popular Team At Staples
      • 7 Steps To Creating The Best ABM Campaign Ever With Advocacy
      • Showing Advocate Marketing ROI: Insider Secrets from Two Successful B2B Marketers
      • Advocates: The Swiss Army Knife Of Marketing
      • The ROI Of Advocacy Part 2: Improving Funded Initiatives
      • David vs. Goliath: Advocacy & Authenticity As A Competitive Advantage
      • Why Every Company Has Time For Customer Advocacy (And Where To Find It)
      • The ROI Of Advocacy: Revenue And Cost Savings
      • How Much Time Should You Invest In Advocate Marketing?
      • How BMC Software Mobilized Its Advocates And Moved To The Top Of Gartner’s Magic Quadrant
      • How To Budget For A Customer Referral Program
      • How Making Our Ads More Authentic Increased Conversions By 150%
      • How I Got 1,000+ B2B Referrals In A Year (And You Can, Too)
      • How This Award-Winning Marketer Got 11,000 Votes In 9 Days From Her Advocates
      • We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened
      • Results From Our 10 Biggest B2B Marketing Campaigns Of 2015
      • Debate: How Do You Make Advocacy A Strategic Initiative In Your Organization?
      • How Blackbaud Built A Foundation For Customer Advocacy
      • How We Crowdsourced Our New ‘Top Tips’ eBook From Our Customers
      • Going, Going, Gone! How We Auctioned Our Way to 26 Hot Customer Referrals
      • How To Repurpose Customer Reviews To Boost Your Sales & Marketing
      • A Step-By-Step Guide To Getting Your Colleagues Excited About Advocate Marketing
      • How Customer Success Can Use Advocate Marketing To Its Advantage
      • How To Get High-Quality Leads By Gamifying Your Referral Marketing Strategy
      • Why Your Customer Success Strategy Needs Marketing Alignment
      • B2B Customer Review Websites: 3 Tips For Blowing Past Competitors
      • 4 Ways To Measure The ROI Of Your Advocate Marketing Program
      • 4 Ways Advocate Marketing Helps Your Entire Company—Not Just Marketing
      • How To Get Internal Buy-In For Your Advocate Marketing Program
      • Why You Should Rethink Your Old Customer Reference Program ASAP
      • How Bomgar Increased Holiday Campaign Participation 234% Among its Advocates
      • Results From 10 Of Our Biggest B2B Marketing Campaigns In 2014
      • Refresh Your Channel Marketing Strategy With Advocate Marketing
      • Customer Obsession Saved The SAVO Group From A 92% Churn Rate
      • Brainshark Case Study: Champions Program Increases Social Media Presence By 106% And Wins Major Industry Award
      • Break Into New Verticals Using Customer Advocacy
      • Customer Advocacy Fuels Acquia’s Growth, Says CMO Tom Wentworth
      • Creating Goals That Keep Your Advocate Marketing Program On Track
    • Category: Advocate Engagement
      • How AttackIQ Built a Thriving Customer Advocacy and Community Program for Cybersecurity Professionals
      • Launching a global advocacy program during a pandemic — Q&A
      • Ask the Experts: How Do You Know When It’s Time to Reevaluate and Rework Your Online Community?
      • Take your Network of Brand Advocates Global with Localized Marketing
      • A Peek Inside Forrester’s Report On How Brands Can Win At Post-Sale Marketing
      • How To Create A Discussions-First Community in 7 Steps
      • Customer-Powered Product Development: How to Create Better Products & Increase Demand
      • Customer-Powered Success: Why Advocates Play a Crucial Role in the Post-Sale Journey
      • Customer-Powered Sales: 3 Top Tactics for Using Advocates To Build Trust With B2B Prospects
      • 5 Tips For Nailing Your Corporate Holiday Gifts This Year
      • 10 Actionable Tips For Sourcing High Quality Feedback From Your Advocates
      • 5 Steps To Running An Advocate-Powered Beta Test (Plus Examples!)
      • How To Hack Influitive’s New Campaign Content Library To Create Custom Campaigns
      • The Foolproof 3-Step Strategy For Customer Retention and Loyalty
      • Your 3-Step Guide To Putting The New SiriusDecisions Customer Advocacy Framework Into Action
      • 7 Ways Relationship Intelligence Can Boost Customer Advocacy & Sales
      • How Uberflip Gets New Customers To Complete 80% Of Their Onboarding Activities Via A Fun, Interactive Experience
      • How Carbon Black Added 500+ New Members To Their Product Development & Marketing Teams
      • How Rosetta Stone’s Customer Retention Skyrocketed By 58% With A Customer Advocacy Program
      • 5 Tips For Spring Cleaning Your Advocate Marketing Program
      • How To Reinvigorate Your AdvocateHub With The Multi-Channel Model
      • The 7 Building Blocks Of High Impact Advocate Marketing Campaigns
      • 5 Ways Sujan Patel Unleashed The Power of Advocacy To Grow His Businesses
      • 16 Places To Build Brand Advocacy Into The Customer Journey
      • How To Create “Moments That Matter” With Your Customers
      • How To Train Your Employees To Be Brand Ambassadors
      • A Brief History Of Developer Relations Programs: How DevRel Evolved Into Developer Communities
      • 10 Steps to Energize Your Blog With Advocate-Generated Content
      • An Introduction to Developer Relations: What It Is and Why You Need It
      • The How of Alumni Advocacy: 5 Steps to Turn Graduates Into Ambassadors
      • How to Build a Community of Brand Advocates
      • 4 Ways Alumni Advocates Can Drive Value Across Your University
      • The Secret to Delighting B2B Customers in 30 Seconds This Holiday Season
      • An Easy Strategy for Maintaining B2B Customer Engagement Month After Month: Rinse-and-Repeat Advocacy
      • How Nonprofits Can Activate Their Advocates—And Change the World
      • 10 Things Marketers Don’t Know About Their Advocates—But Should
      • Why An Advocate Community Will Help You Achieve Your Alumni Relations Goals
      • Spark A Movement Behind Your Brand By Turning Your Advocates Into A Tight-Knit Team
      • Unlock Long-term Advocate Engagement With The Power Of Storytelling
      • 3 Pokémon GO Lessons That Will Make Your Advocate Marketing Program More Addictive
      • 4 Meaningful Ways to Recognize Your Brand Advocates
      • The Most Powerful Reward In An Advocate Marketer’s Arsenal: The Must-Meet List
      • Blackbaud’s Powerful New Revenue Stream: Advocates
      • 5 Lessons On Customer Advocacy From HBO’s Silicon Valley
      • Advocate Marketing Budgeting 101: How Much Should You Spend On Rewards?
      • Why People Give Back: The Neuroscience Of Advocacy
      • A No-Fuss Approach For Engaging Finance Advocates
      • How To Build A Thriving Advocate Marketing Program—Even If You’re Short On Time
      • 3 Clever Ways Windward Deepens Advocate Engagement And Participation
      • How QuickBase Creates Vocal Operations Advocates And Boosts WOM
      • How SMART Wins The Hearts Of Its Customers—And More Mind Share As A Result
      • How Staples Business Advantage Engages 4 Different Customer Types In Their Advocate Marketing Program
      • How MongoDB Created A Loyal Community Of Developer Advocates
      • Marketers Have Seen (And Done) It All. Here’s How To Get Their Attention…
      • What Turns IT Pros Into Advocates? Dell KACE Has Cracked The Code
      • Why Your Company Desperately Needs Advocate Personas (And No, They’re Not The Same As Buyer Personas)
      • 5 Ways To Show Your Advocate Marketing Program Some Love
      • How To Re-Engage Inactive Advocates: A Data.com Success Story
      • How QuickBase’s Advocates Helped It Dominate A New Category With Rave Online Reviews
      • Video: Building 1:1 Customer Relationships At Scale With Engagement Marketing
      • Why The Right Rewards Can Drastically Improve Customer Engagement
      • 5 Ways Brightpearl’s Community Drives Customer Success, Engagement & Positive Word Of Mouth
      • How I Got Into Advocate Marketing—And Got My Whole Company Into It, Too
      • The Psychological Instinct That Drives Customer Advocacy
      • 5 Guaranteed Ways To Engage Your Customer Community
      • B2B Buyer Persona Profile: Educators
      • Generate Social Proof For Your Product By Harnessing Customer Love
      • 5 Tips For Creating Engaging Advocate Challenges Quickly & Easily
      • B2B Buyer Persona Profile: Project Managers & Consultants
      • How Salespeople Can Build Advocacy After Customers Sign On The Dotted Line
      • 5 Pitfalls To Avoid When Marketing to Executive Advocates
      • How We Got Our Advocates Fired Up To Send Us 20 Referrals In 1 Hour
      • 5 Things Programmer & Developer Advocates Crave
      • 4 Ways To Turn Passive Lurkers Into Active Community Members
      • Nir Eyal On How Products Hook Customers—And Build Advocacy
      • How Advocates Made Monetate the Leader on Software Review Sites
      • Mobilizing Advocates At B2B Events With Tips From ServiceNow
      • 8 Tips for Turning Sales Professionals Into Advocates For Your Brand
      • How We Engaged Almost 1,000 Advocates During the Holidays
      • 4 Ways to Engage Information Technology (IT) Advocates
      • Video: How ReadyTalk Gets More Customer Referrals From Marketers
      • Infographic: The Hierarchy Of Needs For Advocate Development
      • How Clarizen Turns Customer Engagement Into Advocacy
      • Drive Customer Advocacy With Customer Success And Marketing Alignment
      • Advocacy Coach’s Corner: Simplify Badges, Levels To Increase Customer Engagement
      • A Small Thank You Can Be A Big Motivator – Rewarding Customer Advocates
      • Building Customer Loyalty And Advocacy With Education
    • Category: AdvocateHub Best Practices
      • Influitive’s Custom Profile Fields Take Personalization to the Next Level
      • 8 Discussion Topics to Help Kick-Start Your Online Community
      • Introducing the New Campaign Manager—Your Secret Weapon For Strategic Advocate Marketing Campaigns
      • Proactive Customer Referrals: How We Took Control And Got 100+ High-Quality Leads
      • How We Received 6 Fresh Online Reviews In Less Than An Hour
      • Success Story: How Star Wars Helped Quorum Get More Spiceworks Reviews
    • Category: Finding Your Advocates
      • How To Get More People Into Your Advocate Marketing Program—Without Another Email Blast
      • Why Connected Device (Internet of Things) Consumers Make Great Advocates
    • Category: Rewards and Recognition
      • Advocate Personas: What B2B Marketers Need To Know
  • Category: Brand Awareness
    • Navigating The Twists And Turns Of The CMO Career Path
    • Do You Know What Your PR Is Worth?
    • Marketing Technology Stack Building Tips For Busy CMOs
    • Video: Understanding The Growing Marketing Technology Universe
    • Brand Building In The Age Of The Customer: A Guide For Marketing Leaders
    • Why Now Is The Time To Invest In Customer Advocacy
    • New Report: Improve The B2B Buying Process With Social Proof Marketing
    • Why Advocate Marketing Can Improve Search Engine Rankings
    • How To Improve The Customer Experience By Humanizing Your Brand
    • Becoming The Industry Leader, With Insights From Ceridian’s Howard Tarnoff
    • HR Tech Marketers: How To Stand Out In The Increasingly Crowded HCM Space
    • Category: Content Marketing
      • The Case Study Is Dead. Long Live the Customer Story
      • How ADP Has Built A Customer-Powered Enterprise (And How You Can, Too!)
      • How Cisco Turned IT Professionals Into Rockstar Advocates And Boosted Customer Engagement To 58%
      • 4 Steps To Sourcing Customers For Amazing User-Generated Content
      • 5 Hacks From Sujan Patel That Will Help You Rise Above The Sea Of Content Mediocrity
      • Why Influencer Marketing Is Ruling The Content Kingdom, & Other Insights From Lee Odden
      • Customer Stories: 3 Reasons You Need More, And How To Find Them
      • Pam Didner’s Guide To A Successful Global Content Marketing Strategy
      • 4 B2B Content Marketing Myths That Need to Die, According to Jason Miller
      • Juntae DeLane’s 3 Tenets of Powerful Digital Branding
      • How Sujan Patel Writes Six Top-Ranking Blogs Every Week
      • Crafting Compelling Customer Stories: The Theory Every Good Marketer Needs to Know
      • Cracking The Code On Better Customer Stories: Upshot
      • 5 Ways to Entice Customers to Be in Your Video Marketing Campaigns
      • 19 Ways Your Customers Can Improve Your Content Marketing Strategy in 2017
      • How to Develop the User-Generated Content (UGC) Your Brand Desperately Needs
      • Mark Schaefer Explains the Cure for “Content Shock”
      • Ardath Albee’s 4-Step Approach To Better B2B Content Marketing
      • A Highly-Effective (But Very Underrated) B2B Content Marketing Strategy: Advocate-Driven Storytelling
      • Jay Acunzo Explains How To Escape The B2B Content Marketing “Echo Chamber”
      • MongoDB Turned Their Customers Into One Of Their Most Effective Content Marketing Tools—And Drove 50,000 Website Visits In A Few Months
      • The Messenger Is The Message: A New Era For B2B Content Marketing
      • Andy Crestodina Explains How To Take Your Content Marketing Plan From Mediocre To Masterful
      • 19 Podcasts All B2B Marketers Should Listen To
      • How A 2,400 Year-Old Greek Guy Can Improve Your B2B Marketing Campaigns
      • The Next Frontier In B2B Customer Engagement: Personalized Video
      • 8 Quotes That Will Inspire Your Content Marketing Strategy This Year
      • Why Customer Advocacy & Content Marketing Go Hand In Hand
      • 3 Things I Learned At Content Marketing World ’15 That I’m Implementing ASAP
    • Category: Employee Advocacy
      • What Is Employee Advocacy? 14 Tips To Inspire Employee Engagement & Build a Better Culture
    • Category: Event Marketing
      • How to Plan an Event That Will Get Attendees Talking
      • Delighting Customers With Experiential Marketing At Events (With Examples & Tips!)
      • 6 Fresh Ways To Make Your Event Special For Your Advocates
      • How We Executed Our SiriusDecisions Summit Account-Based Marketing Campaign
      • Three People Doing Customer-centric Marketing Right At SiriusDecisions Summit 2016
      • 5 Takeaways from the B2B Customer Engagement Leadership Series – Atlanta
      • How To Land More Sales Appointments At Your Next Conference
      • Marketo Purple Select Advocate Spotlight: Amanda Wolff
      • How Game Of Thrones Helped Us Take Over Marketo Summit
      • How SMART Technologies Connects Their Global Advocate Community With Event Experiences
      • Make The SiriusDecisions Summit An Event To Remember
      • Marketo Summit Case Study: Boosting Conference Engagement With Advocate Marketing
    • Category: Influencer Marketing
      • 5 Advocates And Influencers Who Changed The Trajectories Of Disney, FUBU And More
    • Category: Social Media
      • The Most Important Marketing Tactic Not In Your 2016 Plans
    • Category: User Reviews
      • 3 Powerful Hidden Benefits of Customer Reviews
      • Peer Recommendations Make Buyers 5X Happier With B2B Software Purchases
      • Boost Your Product Reviews Strategy With Influitive’s GetApp Integration
      • The Yelpification Of Enterprise Technology: 3 Ways To Thrive
      • Webinar: Embrace “Yelpification” To Drive More Demand For Your B2B Brand
  • Category: Customer Engagement, Retention & Growth
    • Ask Ari: Which Customer Sentiment Metric Should You Prioritize?
    • Customer Relationship Marketing: An Overview and 5 Effective Strategies
    • How Notetaking Builds Lasting Customer Relationships
    • Customer Marketing Summit Recap: Building a Roadmap for a Thriving Program
    • 5 Tips for B2B Loyalty Programs Inspired by B2C
    • How Tiffany Beddow Optimizes the ON24 Customer Experience, From Acquisition to Advocacy
    • 5 Ways To Mobilize Your Advocates To Boost Your Customer Success Function
    • 6 Powerful Tactics For Nurturing Your Customer Advocates (With Examples)
    • Introducing the Customer-Powered Enterprise—A New Model For Unlocking Growth Through Your Customers
    • The Relationship Between Customer Engagement, Loyalty and Revenue
    • Tiffani Bova On Evolving The B2B Customer Experience: “Be Where The Puck Is Going”
    • Marketo’s Secret Customer Retention Weapon
    • Marketing & Customer Success Alignment: The Path To A Better Customer Experience
    • How CMOs Can Build Cross-Functional Relationships & Improve The Customer Experience
    • Want To Be A Successful CMO? 4 Skills You Need To Have
    • Aligning People & Processes Around The Customer Experience
    • Top Dreamforce 2015 Sessions For The Customer-Obsessed
    • Use B2B Buyer Personas To Create Advocates After The Sale
    • How Hootsuite Grew Its Global Advocate Community Seven-Fold In 10 Months
    • Why VC Firms Can Benefit From Customer Engagement Best Practices
    • B2B Leaders Share 4 Big Customer Engagement Blunders
    • The 3 Best Places To Invest Your Marketing Budget
    • 4 Ways To Improve Customer Engagement Across Your Organization
    • How Hootsuite Powers Its Social Media Advocacy Machine
    • New Research: B2B Should Use B2C Customer Loyalty Principles
    • How SMART Technologies Builds Advocacy Through Customer Engagement
    • Top 10 Customer Engagement Strategies From Ceridian SVP Howard Tarnoff
    • Getting Into The Customer Engagement Zone With Marketo Champion Josh Perry
    • Infographic: 6 Ways To Increase Customer Engagement
    • Category: Community
      • How to Build a Buzzing Customer Community (+ 6 examples)
      • From Content Creation to ROI: A Day in the Life of a Customer Marketer
      • How PagerDuty Enables Organic Community Growth with Influitive Public Discussions and Content
      • What Type of Referral Program Software Does Your B2B Company Really Need?
      • 7 Steps for Taking Your Organization From Customer-Centric to Customer-Powered
      • Q&A with ADP’s Sarah Schreiner: How to Make Your Customer Advocate Community Service Your Entire Business
      • Q&A With Wiley’s Nicole Dingley: How to Nurture Your Customer Community to Fuel Your Entire Business
      • How To Build A Thriving Online B2B Community, According To Jennifer Susinski From HPE
      • How PolicyMedical Mines Their Advocate Community For Valuable Upsell Opportunities
      • Why Most Online Communities Are Destined to Fail—And 5 Ways To Save Yours
      • Infographic: Why Your B2B Online Community Needs Advocacy
      • What Is an Online Community, Anyway?
      • The Value of B2B Branded Communities in 2017
      • 5 Things Killing Your Customer Community
      • 5 Expert Tips For Creating A Robust Online Community
      • Report: Create A Better Online Community With Advocates
      • Community Programs: The Key To Increasing Engagement
      • Why You Need A Purpose-Driven Community—And 4 Ways To Create It
      • Community Marketers, Join The Revolution!
      • How Cisco Proved IT Communities Aren’t Boring
    • Category: Customer Marketing
      • Ask Ari: How to Get Customer Success and Customer Marketing on the Same Page
      • Unlocking the Power of Customer Lifecycle Marketing: From Reach to Advocacy
      • A Framework for Creating Case Studies in Weeks—Not Months
      • Customer Marketing vs Product Marketing
      • 11 Customer Marketing Ideas to Check Out
      • Customer Marketing Examples to Try in 2023
      • Q&A: Prioritize Postsale Customer Marketing To Drive Business Value and Growth
      • Gainsight’s CEO On Why You Must Invest More In Customer Success
      • Why Customer Marketing Needs to Reach Beyond References
      • The Year of the Customer Marketer: The State of Customer Marketing in 2017
      • Marketing vs. Customer Success: Who Should Own The Customer Experience?
      • Advocate Marketing Reward Budgeting 101: How To Put A $ Value On Customer Advocacy
      • How B2B Customer Marketers Can Get The Love And Recognition They Deserve
      • The Amazing B2B Marketing Gift That Delivers All Year Round
      • What Every CMO Needs To Know About Delivering A Better Customer Experience
      • How To Use Social Data To Enhance The Customer Experience
      • Next Gen Customer Experience Webinar Series: 5 Days Of Customer-Focused Sessions
      • 5 Signs You Have A Customer Experience Problem
      • Demand Gen Marketers: Let Me Introduce Your New BFF
      • Watch Slack CMO Bill Macaitis’ Live ‘Ask Me Anything’ Video
      • 4 Ways To Become Customer-Obsessed, According To Slack CMO Bill Macaitis
      • It Takes A Village To Mind The Gaps In The Customer Journey
    • Category: Customer Success
      • How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product
      • Why Marketing And Customer Success Are Your Brand’s New Super-duo
      • Advocates: The Future Of Customer Success
      • Customer Complaints And Increasing Business: How Disney World Hugged This Hater
      • 4 Customer Experience Investments Every Marketing Team Needs To Make
      • How CSAT & Other Customer Satisfaction Metrics Can Uncover Brand Advocates
      • Why You’re Dramatically Underestimating Your Customer’s Lifetime Value
      • What The Creator of NPS Says Your Score Is Really Measuring
      • Customer Experience Is Everyone’s Responsibility
    • Category: Product Development
  • Category: Customer-Powered Enterprise
    • Infographic: Top 5 Financial Benefits of a Customer-Powered Community
    • Q&A With ON24’s Tiffany Beddow: How To Get Better Product Feedback From Your Customers, Faster
  • Category: Pipeline & Revenue Growth
    • Study: Advocate Marketing Helps Brands Get 17.5X More Reviews
    • 6 B2B Sales Leaders Share Strategies For Engaging Your Prospects—Especially When They’re Trying To Avoid You
    • 3 Sales Pipeline Management Hurdles You’ll Likely Face This Year—And How To Overcome Them
    • 5 Questions You Probably Haven’t Asked At A Sales Pipeline Management Meeting (But Should)
    • Three Ways Advocate Marketing Software Can Accelerate Early Stage Company Growth
    • It’s Time To Change The Software Sales Compensation Plan
    • Social Selling & Advocacy: Why Customers Are Your Best Salespeople
    • Surround Selling: It’s Not Sales 2.0, It’s Buyer 2.0
    • How DocuSign’s Advocates Influenced Over $3 Million In Sales Pipeline
    • How ReadyTalk Streamlines The Sales Process With Customer Advocacy
    • Category: Channel Partner Marketing
    • Category: Customer References
      • How to Build a Best-in-Class Customer Reference Program
      • The Art Of Asking For A Customer Reference
      • How Greenway Health builds customer reference champions with its advocate community – Q&A
      • How Ceridian uses its advocate program to coach and mentor customers — Q&A
      • 3 Tips For Building A More Robust Customer Reference Program
      • Unlocking Hidden Sources Of Advocacy In Your Customer Reference Program
      • Case Study: Ceridian’s Advocate Reference Program Generates 260+ Sales References, Shortens Sales Cycles
    • Category: Demand Generation
      • Five Reasons to Use Your Customer Advocacy Platform as a Prospecting Engine
      • 6 Ways Infusing Customers Into Our Account-Based Marketing Campaigns Drove $300K in Sales
      • New Research Reveals Early ABM Success Comes From Existing Accounts
      • 4 Sales Funnel Stages Where Prospects Quickly Fall Out Of Love With You
      • Never Lose A Deal Alone: 5 Advocates You Need In Your Sales Funnel Stages
      • G2 Crowd Ranks Influitive As ‘Leader’ In First-Ever Grid Report For Brand Advocacy 
      • How B2B Marketers Can Change Their Lead Gen For The Better
      • Influitive Reads Mean Responses To Our B2B Marketing Campaigns
      • Social Selling Evangelist Jill Rowley On Why Sales Reps Need To Sell Less And Serve More
      • Learn How To Lead The Way At LeadLove Denver 2014
    • Category: Lead Nurturing
      • 5 Referral Program Ideas for Driving More B2B Leads
      • The One Thing Your Account-Based Marketing Strategy Is Missing
      • Video: Marrying Marketing & Sales To Generate More Referrals
      • How Oracle Marketing Cloud United Their Advocates Across Platforms
      • 3 Types Of Sales Leads Every Company Needs For Predictable Revenue
    • Category: Referrals
      • 9 Stellar Referral Program Examples
      • 7 Referral Program Best Practices For Wooing Customers
      • The Power of B2B Referral Marketing Programs
      • The Advocate Marketing Sweet Spot For Customer Referrals
      • What Type Of Referral Program Software Does Your B2B Company Really Need?
      • How To Find The Referral Marketing Software of Your Dreams—In 5 Easy Steps
      • 5 Inspiring B2C Referral Program Examples For B2B Brands
      • Dear Rachel: How Do I Involve Sales In My Referral Program?
      • Dear Rachel: How Can I Get More Customer Referrals?
      • What To Consider When Evaluating Referral Program Software
      • Video: How NOT To Ask For Customer Referrals
      • How Much Should You Invest In Referral Program Software? Use This Maturity Model To Decide
      • Dear Rachel: How Come I Can’t Get Any Customer Referrals?
      • Infographic: 17 B2B Referral Statistics You Should Know (But Probably Don’t)
      • Dear Rachel: How Do I Subtly Ask For Customer Referrals?
      • Do You Need Referral Marketing Software? Here’s How To Decide
      • Dear Rachel: What Are The Best Referral Program Examples You’ve Seen?
      • Dear Rachel: How Do You Thank Customers For Giving Referrals?
      • Dear Rachel: What’s The Best Referral Marketing Software?
      • 5 Key Ingredients For A Successful Customer Referral Program
      • Dear Rachel: Can You Tell Me How To Start A Referral Program?
      • How to Build the Best Referral Marketing Program
      • Dear Rachel: Why Do I Need A Customer Referral Program?
      • 6 Reasons Referral Programs Fail
      • Referral Program Ideas From 3 Multi-billion Dollar Companies
      • Success Story: Blackbaud Launches Customer Advocacy Program and Gets 77 Referrals in 10 Days
      • Follow Through To Create A World-Class Customer Referral Program
      • Referral Marketing Programs Should Be Easy, Fun And Collaborative – Jill Rowley’s Secret Ingredient
      • Is A Referral Program Part Of Your Company’s Success?
  • Category: Success Stories
    • From Tattoos To Testimonials: How Cisco Energized Over 700 European Brand Advocates (In Just 4 Months)
    • The Secret To Getting More Genuine Customer Reviews, According To DocuSign
    • Category: Spark Series
• Category: Uncategorized
  • Looking Back at the Key Takeaways from 2023’s All About the Customer Podcast Episodes
  • Customer Engagement Marketing: Examples, Strategies, and Value
  • 8 Steps to Become a Customer-Centric Business: Lessons from the 2023 Fearless 50
  • How Nutanix Powers Product Innovation and Customer Engagement with its Advocacy Program
  • The 6th Annual Best Advocate Marketing Awards (BAMMIES)

News

• Influitive Retains G2 Category Leadership for 6th Consecutive Year
• Influitive Announce 2023 BAMMIE Award Winners
• Influitive Announces Suite of New Product Offerings Designed to Elevate Customer Engagement and Brand Advocacy
• Influitive Retains G2 Category Leadership for 23rd Consecutive Quarter
• Influitive Retains G2 Category Leadership for 22nd Consecutive Quarter
• Influitive Announces The Fearless 50 and The Elite 18 Customer-Led Marketing Leaders and CMOs of 2023
• Influitive Earns Six 2023 Top Rated Awards from TrustRadius
• Influitive Honors The Fearless 50 and The Elite 18 Customer-Led Marketing Leaders and CMOs of 2023
• Influitive Retains G2 Category Leadership for 21st Consecutive Quarter
• Influitive Announce 2022 Best Advocate Marketing (BAMMIE) Award Winners
• Influitive Retains G2 Category Leadership for 20th Consecutive Quarter

• Influitive Backs The Customer Marketing Alliance In Exclusive Partnership

• Influitive Releases 2022 State of Customer Marketing Report
• Influitive Awarded a 2022 Most Loved Award by TrustRadius
• Influitive Announces 2021 Best Advocate Marketing (BAMMIE) Award Winners
• Influitive Acquires Employee Advocacy Platform PostBeyond
• Gartner® Recognizes Influitive in 2021 Market Guide for B2B Customer Community Platforms
• Influitive Streamlines Reference Management for Sales Teams with Updated Salesforce App
• Influitive's Dan McCall Named a Top 50 SaaS CEO of 2021
• Influitive Upgrades Customers with Full Suite of Multilingual Capabilities
• Influitive Retains G2 Category Leadership for Fourteenth Consecutive Quarter
• Influitive Named as a Top 100 Software Company
• Influitive Recognized as a Great Place to Work®
• Influitive Recognized by Customers on Capterra, GetApp and Software Advice
• Influitive Earns Two 2021 Top Rated Awards From TrustRadius
• Influitive Bolsters Consulting Practice with Senior Industry Experts
• Influitive Announces its 2020 BAMMIE Award Winners
• Influitive Releases 2020 State of Customer Marketing Report
• Influitive Pledges Technology and Support to Not-for-Profit Orgs Fighting for Racial Equality
• Influitive Recognized as a Leader by G2 for Customer Advocacy and Online Community Management
• Influitive Releases Advocacy Insights for Salesforce CRM
• Influitive Bolsters Leadership Team with New VP of People Operations and VP of Finance
• Influitive Launches Game-Changing Buyer Experience Platform
• Influitive Launches New Learning Hub: Influitive Institute
• Influitive Introduces Virtual EventHub™ Managed Service
• Influitive Takes Advocacy On-the-Go With New Custom-Branded Mobile App
• Influitive Responds to Growing Demand for Customer Advocacy Communities by Bolstering Leadership Team with New CMO and SVP of Sales
• Influitive Announces New CEO Dan McCall
• Influitive Has Secured $10M In Equity And Debt Financing To Fuel Customer-Powered Enterprise Vision
• Influitive Ranked Number 87 Fastest Growing Company in North America on Deloitte’s 2018 Technology Fast 500™
• Winners of Best Advocate Marketing Awards (BAMMIES) Announced at Advocamp Field Day 2018
• Influitive Delivers New Advocate Marketing Campaign Tools and Content To Drive Customer-Powered Businesses
• Influitive CEO’s New Book Detailing Transformation Towards Customer-driven Marketing Becomes Amazon Best Seller
• Influitive Recognized as a Leader in Canadian Tech by G2 Crowd
• Winners Of Best Advocate Marketing Awards (BAMMIES) Revealed at Advocamp 2017
• Finalists for 4th annual BAMMIES (Best Advocate Marketing Awards) Announced
• Influitive Ranked 57th Fastest Growing Company in North America on Deloitte’s 2017 Technology Fast 500™
• Influitive Launches Upshot to Create Authentic Customer Stories for B2B Companies
• B2B Customer Marketing On The Rise, According to New Research
• Influitive Appoints Engineering Leader Raif Barbaros as VP of Engineering and CTO
• Influitive Appoints Sales Growth Evangelist David Priemer As Vice President of Sales
• Human Capital Management Companies Adopt Advocate Marketing to Gain Competitive Edge
• Namely Achieves 65X ROI In 1 Year With Influitive’s Advocate Marketing Platform
• Influitive CEO Kicks Off BDC Capital Speaker Series
• Influitive Joins the Account-Based Marketing Partnership ABM Cloud for Salesforce
• Influitive Celebrates Local Advocate Marketing Success Stories at Events Across North America
• Innovations to Influitive's Advocacy Platform Help More Businesses Boost Reach, Revenue, and Customer Engagement
• Influitive Named Leading Advocacy Software in New G2 Crowd Grid
• Advocate Marketing Leader Influitive Appoints Customer Champion Jesse Goldman As Vice President of Customer Success
• B2B Marketers Worldwide Can Now Access Top Customer Experience Knowledge Through 55 HD Advocamp Conference Videos
• Influitive Announces Integration with Point of Reference
• Influitive Acquires Triggerfox, Expands Power of Advocate Communities to Sales Domain
• Advocamp Triples in Size as Businesses Embrace New Focus on Customer Engagement and Advocacy
• Influitive Announces 2016 Best Advocate Marketing Awards Winners
• Influitive Raises Additional $8.2M, Acquires Ironark Software
• Influitive Announces 2016 Best Advocate Marketing Awards Finalists
• New Research: Marketing-Driven Referral Programs Accelerate B2B Revenue Growth
• Advocamp 2016 Call For Speakers Now Open
• Influitive Raises $38M In Series B Round
• Influitive AdvocateHub App For Hootsuite Brings Advocate Marketing Into The Social Media Dashboard
• Boulder Logic And Influitive Announce Integration For Enterprise Customer References And Advocacy
• Influitive Revolutionizes B2B Communities With New Advocacy-Driven Solution
• Influitive’s Updated Maven iOS And Android Application Helps B2B Marketers Mobilize Advocates Anytime, Anywhere
• Influitive’s Advocamp Conference Unites Hundreds Of B2B Marketing, Product And Customer Experience Enthusiasts Around Advocacy
• Influitive Recognizes Best B2B Advocate Marketing Programs at the Second Annual BAMMIES
• Calling All Advocates: Get Out The Vote! Influitive Opens Social Voting For Advocate Marketing Program Of The Year Award
• Dennis Chookaszian, Rick Faulk Join Influitive’s Board Of Directors
• Influitive Recognized As A 2015 OnCloud Top 100 Winner By AlwaysOn
• Influitive Announces Advocamp: The First Conference Celebrating Advocacy In Business
• Influitive On Pace To Deliver 10,000 Referral Leads To B2B Sales Teams By Christmas
• Influitive Named One Of Canada’s Companies-To-Watch In The 2014 Deloitte Technology Fast 50™ Awards
• Influitive One of the Highest-Ranked Toronto Companies on Glassdoor
• Move Over Leads: Customer Engagement, Retention And Advocacy Are The New Critical Contributors Impacting Revenue
• Mitel’s Innovative Customer And Employee Brand Advocacy Program Generates Social Engagement
• DocuSign Announces That Advocate Marketing Program Influenced More Than $3M In Sales Pipeline
• Influitive Named A 2014 OnDemand Company To Watch By AlwaysOn
• Influitive Customers ReadyTalk, Bomgar Recognized For Successful B2B Advocate Marketing Programs
• Influitive Reinforces Role Of Customer Success Management In Customer Advocacy And Revenue Generation At Gainsight Pulse Conference 2014
• Influitive Welcomes Emmanuelle Skala To Leadership Team As Vice President, Sales
• Customer Advocacy Fuels Success in Human Resources Technology Markets
• Influitive Releases New eBook To Help B2B Marketers Harness The Power Of Customer Referral Programs
• Influitive Recognizes Innovative B2B Marketing Campaigns at the First Annual Best Advocate Marketing Awards
• Influitive Customers Brainshark and Extreme Networks Recognized for Innovative Social Technology Programs
• Influitive Adds B2B Referral Solution to its Advocate Marketing Platform to Boost Sales-Ready Leads
• Influitive Unveils New Awards Program to Recognize the Best in B2B Advocate Marketing
• Influitive and TOPO Release the Advocate Marketing Playbook, a Comprehensive Guide for Turning Customer Enthusiasm Into Revenue
• Influitive Helps B2B Marketers Fire Up Their Fans With Mobile and Embedded Advocate Marketing Tools
• Influitive Takes Home Prestigious 2013 Red Herring 100 North America Award
• Influitive Acquires Social Conversations Startup Engagio
• Influitive Secures $7.3 Million in Series A Funding to Empower Customer Advocates
• Influitive Closes $3.75 Million to Drive B2B Advocate Marketing Platform

Resource

• 2023 State of Brand Advocacy Report – CMA Edition
• 2023 State of Brand Advocacy Report – Employee Advocacy Edition
• Unleashing Growth: The Power of Customer-Led Leadership
• Harnessing the Power of Peer Reviews and Voice of Customer (VoC)
• Elevate and Engage: Unveiling Influitive’s Latest Suite of New Product Offerings
• Diving Into The 2023 State of Brand Advocacy Report
• Influitive Product Demo
• Chief Marketing Officer Summit – Virtual
• Customer Marketing Summit – Virtual
• Forrester Report: Supercharge Postsale Growth by Aligning Customer Marketing and Customer Success
• 5 Ways Marketing Leaders Can Recession-Proof Their Teams and Programs
• Webinar: How InterSystems Puts Advocacy at the Heart of its Customer Ecosystem
• CustomerXCon 2023
• Customer Marketing Summit – San Francisco
• ON24 Checkpoint Summit 2023
• How InterSystems Puts Advocacy at the Heart of its Customer Ecosystem
• How to Create Case Studies in Weeks—Not Months
• Influitive Live Past Sessions
• Unleashing the Power of Empathy, Gratitude, and Human Connection in Customer Marketing
• Forrester Tech Tide™: B2B Marketing Technologies, Q2 2023
• Using Advocacy to Drive Measurable Customer-led Growth and Resiliency
• Forrester Infographic: The Total Economic Impact of Influitive
• Using Advocacy to Drive Measurable Customer-led Growth and Resiliency
• Customer Spotlight Webinar:
  Building an Enterprise Community Strategy featuring AWS
• Webinar Form A B Redirect TEST
• Customer Spotlight Webinar:
  Building an Enterprise Community Strategy featuring AWS
• Forrester B2B Summit In-Person Event: Austin, TX
• Customer Marketing Summit In-Person Event: Las Vegas
• Better Together: The Power of Event-led and Customer-led Growth
• Customer Marketing Summit: Virtual
• 16 Award-Winning Brand Advocacy Success Stories
• The 5 Love Languages and Customer Marketing
• Don’t Be Another Customer Marketing Statistic: Leveling Up Your Career Strategy
• The Customer Marketing & Advocacy Career Framework: The Ultimate Guide to Promotion
• Influitive Live — The Customer Advocacy, Community, and Loyalty Event of the Year
• 5 Key Steps to Launching a New Customer Advocacy Program
• Marketing’s Role in Customer-led Growth
• Customer Marketing Summit In-Person Event - New York
• Customer Marketing Summit Virtual Event
• 2022 State of Customer Marketing BREW VERSION
• Forrester Total Economic Impact™
  How Influitive Delivered an ROI of 355% for Customer Marketers
• The Total Economic Impact Of Influitive’s Customer Advocacy Solution
• Create Standout Case Studies by Tapping into the Voice of Your Customer
• Keynote Presentation: The Future of Customer Marketing
• How Cisco’s Lead Scoring Model Helped Them Find Their Most Engaged Advocates
• Customer Marketing Is The Linchpin To Customer Retention, Growth and Advocacy
• How Being Customer-Obsessed Unlocks Huge Potential for Marketers 🔓
• 15 Award-Winning Customer Advocacy Success Stories (HubSpot Form Test)
• Webinar: How Product Marketing Leverages Advocates
• Building a Greenhouse: How Jamf Nurtures Advocates and Creates the Right Environment for Growth
• Customer Marketing Summit - Panel: 2022 State of Customer Marketing
• Customer Marketing Summit
• 6 Strategies for Building and Maintaining an Engaging Customer Community
• 2022 State of Customer Marketing
• 15 Award-Winning Customer Advocacy Success Stories
• Panel Webinar: Creating Award-Winning Customer Engagement and Advocacy Programs At Scale
• Welcome to the Age of the Customer:
  Is Your Business Ready?
  

  On-Demand Video | Duration: 23:40

• Webinar: 8 Ways Advocacy Makes Your Business Boom
• 2021 Influitive BAMMIE Awards Ceremony
• The 3 Building Blocks Every Advocacy Program Needs
• Influitive Live Platform Demo:
  Incentivize Engagement In Your Customer Community So Things Don’t Go Quiet
• Influitive Live '21
• Demand Gen Report: 2021 State of Growth Marketing
• How Loyalty and Advocacy Together Deliver a Superior Customer Experience
• Your Customers Are Your Best
  Demand Gen Source
• Customer Advocacy Toolkit for Cybersecurity Brands
• Advocate Communities – The Product Marketer’s Secret Weapon
• Customer-Generated Content at Scale
• How AttackIQ Built a Thriving Customer Advocacy and Community Program
• Prioritize Postsale Customer Marketing To Drive Business Value and Growth
• Prioritize Postsale Customer Marketing To Drive Business Value and Growth
• Insight 2021: Customer-Generated Content at Scale
• How Nutanix Powers Product Innovation with a Customer Advocacy Program
• CMX Summit 2021
• How Jamf Builds Genuine Customer Relationships in a Digital World
• Forrester Infographic: Boost Your B2B Business With Customer Advocacy Programs
• FeaturedCustomers 2020 Report: Community Platforms Category
• The Customer Catalyst Conference 2021
• Customer Marketing Summit - April 2021
• 6 Ways Wiley Uses Community to Create a Gold Standard Customer Experience
• How SAS Launched a Thriving Global Customer Community
• 16 Award-Winning Customer Advocacy Success Stories
• UserTesting and their Award-Winning Advocacy Program
• Influitive Live Platform Demo:
  Drive Reviews, References, and Referrals with Persona Targeting and Rewards
• How Sage Successfully Launched a Global Advocacy Program During a Pandemic
• State of Customer Marketing Report 2020
• How Ceridian uses its advocate program to coach and mentor customers
• 10 Ways Influitive Helps Customers in Unprecedented Times
• How Marketo Engage creates customer advocates for life
• How Oracle uses events to hit their customer advocacy goals
• Creating an Engaging Online Event with Influitive Virtual EventHub
• 12 Award-Winning Customer Advocacy Success Stories
• Cisco and its Award-Winning Customer Advocacy Program
• Commvault and its Award-Winning Customer Advocacy Program
• Product Innovation: What’s New in AdvocateHub
• 2019 Best Advocate Marketing Awards (BAMMIES) Ceremony
• SiriusDecisions Webinar: Making the Case for a Customer Community
• How to Build a Customer-Powered Enterprise: Ask the Community Experts
• Customer-Powered Webinar: How to create meaningful touchpoints with your customers
• The Customer-Powered Product Development Playbook
• Customer-Powered Webinar: How to communicate with brand champions & collect product insights
• Advochat: Learn How Staples Runs An Award-Winning Advocate Marketing Program
• The Customer-Powered Marketing Playbook
• How to Create an Award Winning Strategy with Customer-Powered Marketing
• How Customer-Powered Marketing Simplifies the Buyer Journey
• Advochat: From Customer Centricity to Customer-Powered: Scaling your Advocacy Program
• The Customer-Powered Enterprise Playbook
• Advochat: How to Scale Your CSM Team with Advocacy
• How An Advocate Community Became An Industry Competitive Advantage, While Averting Over $500K In Annual Support Costs
• Advochat: How to Grow your Business with Customer Advocacy
• The Advocate Marketing Playbook
• Benchmark Report: 2017 State of Customer Marketing
• The SaaS Vendor’s Guide To Customer Engagement, Retention & Advocacy
• How Carbon Black Mined Their Customer Community For Faster Product Feedback And Improved Brand Awareness
• Advochat: How to guide the customer journey with an advocacy program
• Customer Success + Marketing: How to Team Up to Boost Advocacy
• Advochat: How to Leverage Customer Advocacy to Enhance Product Marketing
• 10 Programs That Drive Customer Engagement & Loyalty
• 10 Engaging Programs That Drive Customer Satisfaction & Retention
• 10 Unique Programs That Drive WOM & Pipeline
• Contagious: 6 Reasons Things Catch On
• The Messenger Is The Message: The Next Level Of Advocate Marketing
• Advocate Marketing Success Planning 101
• How Marketo Created An Award-Winning Product Review Campaign
• Six Habits of Successful Advocate Marketers
• How To Leverage Your Customers to Unlock Growth
• How to Create An Advocate-Driven Event
• The Art of the Advocacy Business Case: How To Get Executive Buy-In
• Empowering Staff to Engage with Influencers & Advocates
• Why No B2B Company Should Write Their Own Customer Stories
• Ceridian’s Secret to Motivating Customers
• The Importance of Advocate Marketing with Ceridian & IDC
• How to Build A Modern Developer Relations Strategy
• Discover The Secret Weapon That Helped PowerDMS Stand Out On Review Sites And Generate $410,000 In Opportunities
• How To Increase Customer Engagement, Loyalty And Advocacy With Video
• Staples' Tips and Tricks for Managing Over 5000 Advocates in Influitive
• How Staples Business Advantage Shifted From Product-Centric to Customer-Centric With Influitive
• Shifting from Traditional Support to Advocate-Driven Communities
• The Rise of the Customer Marketer
• How To Confidently Create An Engaging Experience For Your Advocates
• Your Content Marketing Machine Is Broken—And There's Only One Thing That Can Save It
• Building Internal Buy-in For Advocacy
• 4 Simple Steps To Boost NPS And Strengthen Customer Relationships
• Aligning Sales & Marketing Around Advocacy
• Defend Your Brand With Help From Your Advocates
• Don’t Think You Have Budget For Advocate Marketing?
• Measuring the ROI of Advocacy Live Video Chat
• What Is Advocate Marketing (And Why Do You Need It)?
• The Little Black Book of B2B Referrals

Callout

• Demo Request: Virtual EventHub
• Webinar: Creating an Engaging Online Event with Influitive Virtual EventHub
• Blog: Q&A with ON24 Tiffany
• A Brand New Callout
• Webinar recording: Ask the Community Experts (blog)
• SiriusDecisions Webinar Recording (blog)
• Customer Powered Alliance Website (blog)
• Webinar: Ask the Community Experts (blog)
• SiriusDecisions Research Brief - Customer Advocacy Model
• Advocamp Subscribe For Updates
• Customer-Powered Enterprise Playbook (Product Development section)
• Customer-Powered Enterprise Playbook (version for employee advocacy blog)
• Customer-Powered Marketing Pillar (infographic)
• Customer-Powered Enterprise Webinar Series ON24 & Pendo (blog)
• Customer-Powered Marketing Pillar (blog)
• Advochat: Learn How Staples Runs An Award-Winning Advocate Marketing Program
• Customer-Powered Marketing Pillar (Staples Advochat)
• Ray Lau - Director of Customer Marketing
• Nithya Narasimhan - former VP of Client Experience & Innovation
• Carbon Black (logo instead of headshot)
• Customer-Powered Enterprise Playbook (CPE Marketing Excerpts)
• Customer-Powered Enterprise Playbook (Advochat)
• Customer-Powered Enterprise Playbook (CPE Infographic)
• Customer-Powered Enterprise Playbook (use for CPE blogs)
• Bammies 2018 eBook callout
• The SaaS Vendor's Guide to Customer Engagement, Retention and Advocacy (Nurture blog version)
• Advocamp Field Day (online sign ups post-event)
• Customer-Powered Enterprise Playbook (full version)
• Customer-Powered Enterprise (only Part 1)
• ADP (use only on ADP blog)
• ADP (use across website)
• Advocamp Field Day
• The SaaS Vendor's Guide to Customer Engagement, Retention and Advocacy (on blog version)
• Ceridian Case Study (internal on blog)
• Ceridian Case Study (external)
• Jae Corey
• Jesse Ariss
• Marlene Kuh
• Chantal Augustin
• Jeff Byma
• Uberflip Onboarding Case Study (elsewhere on site)
• Uberflip Case Study (Uberflip blog version)
• The SaaS Vendor's Guide to Customer Engagement, Retention and Advocacy
• Kourtney Burrows
• Carlos Gonzalez
• Kim Ellis
• Kate Cohen
• Stephanie Hartsog
• Alana Merdzan
• Nicole Dingley
• Katie Raeburn
• Tracy Staniland
• Amy Rosenberg
• Larisa Sandu
• Ray Lau
• Sonia Chavez
• Francesca Krihely
• David Beaton
• Lindsey Erlick
• Carbon Black
• Rosetta Stone (elsewhere on site)
• Rosetta Stone (on RS blog)
• Gainsight Pulse 2018
• Gainsight webinar
• trustradius - callout - homepage
• g2crowd - callout - homepage
• trustradius
• Request a Demo - MCM variation
• Unlimited Experiences (VIP challenge)
• Bammies 2017 ebook
• The Messenger is the Message
• Influitive VIP
• Join VIP Upshot
• Request a Demo - 10 software features variation
• Bammies 2017 "APPLY NOW" callout
• Sam Brennand - Uberflip - advocateanywhere
• Advocacy Reviews - callout
• Influitive Professional Services
• Tiffany Beddow - ON24 - upshot
• Sam Brennand - Uberflip
• Advocate Marketing Mentor Series
• Farkhanda Zhublawar
• Victoria's ROI Calculator Spreadsheet
• Cristina M. @ Cisco variation - Advocate & Customer Marketing Virtual Summit
• IDC Report
• Gainsight ebook variation 2 (focused on customer touchpoints) CS +Marketing alignment
• Join VIP Blog Callout
• The Advocate And Customer Marketing Virtual Summit
• Inspire Customers To Create Content UGC For You Ebook V2 - sourcing ideas from advocates
• The Advocate Marketing Playbook Content Focus
• CMX Webinar Callout
• The Advocate Marketing Playbook Community Version
• The 2017 Community Value and Metrics Report - Callout
• Namely Case Study- Community Focus
• Advocate Marketing Playbook V2
• Subscribe to blog
• 2017 State of Customer Marketing Report callout
• Student & Alumni Relations blog post
• EDGE Testimonial - Jessica Mitchell
• MongoDB case study callout
• EDGE Testimonial - Nilesh Surana
• Content Marketing Mentor Series
• UGC campaign - slideshare for CMOs
• Inspire Customers To Create Content UGC For You Ebook
• Sales Acceleration Summit
• The No Fuss Recipe for Hot Referral Leads
• Influitive Crafters Blog Throw for Careers Page
• Namely Case Study - Namely Finds Hidden Advocates, Growing Their References 10x
• Spark Series
• Sales Leaders: It's Time To Talk To Marketing About Advocacy - Callout
• Measuring Success with Advocacy: Advocate Marketing Benchmark Study report callout
• Brittany Liu - HireRight - Callout
• Don’t Think You Have Budget For Advocate Marketing? ebook callout
• Upshot Callout
• How BMC Software Mobilized Thousands Of Customer Advocates To Become A Gartner Magic Quadrant Leader ebook callout
• Blackbaud’s Powerful New Revenue Stream: Advocates ebook callout
• How ReadyTalk Shortened Their Sales Cycle By Putting Customers In The Driver’s Seat ebook callout
• How DocuSign’s Advocates Influenced Over $3 Million In Sales Pipeline ebook callout
• Transforming HP Software’s Customer Experience With Advocacy ebook callout
• Mitel’s First Class Advocate Marketing Program Blueprint ebook callout
• How Hootsuite’s Advocate Program Grew 7X In Under A Year ebook callout
• Marketo’s Secret Customer Retention Weapon ebook callout
• Boost Event ROI With The Help Of Your Advocates ebook callout
• Beyond NPS®: Identifying Advocates And Inviting Them To Take Action ebook callout
• The Value of Advocate Marketing ebook callout
• Level Up Your Advocate Marketing Game ebook callout
• Customer Marketing Benchmark Research ebook callout
• The Rise of the Customer Marketer ebook callout
• The B2B Marketer’s Field Guide To Customer Engagement ebook callout
• Online Communities: Driving Revenue Or Becoming Dead Zones? ebook callout
• The Community Marketer’s Manifesto ebook callout
• Engaging Project Manager and Consultant Advocates ebook callout
• Engaging Educator Advocates ebook callout
• Engaging Developer Advocates ebook callout
• Engaging Sales Advocates ebook callout
• Engaging HR Advocates ebook callout
• Engaging IT Advocates ebook callout
• Engaging Executive Advocates ebook callout
• Engaging Marketing Advocates ebook callout
• The Brand Advocate Persona ebook callout
• Engaging Finance Advocates ebook callout
• What You Should Know About B2B Referrals (But Probably Don’t) ebook callout
• The Little Black Book of B2B Referrals ebook callout
• Grow Your Customer Base: Cut Your Customer Reference Program
• The CMO’s Guide To Next Gen Brand Building ebook callout
• The CMO’s Guide To The Next Gen Customer Experience ebook callout
• ROI webinar callout
• ROI eBook callout
• Influitive Exposed ebook callout
• The Impact Of Advocate Marketing On Product Reviews ebook callout
• Customer Success and Marketing Alignment ebook callout
• Influencers vs Advocates ebook callout
• Bammies 2016 ebook callout
• ABM ebook callout
• The Advocate Marketing Playbook
• Brightpearl Success Story resource call out
• Lindsay Winters - Verafin - callout
• Mary-Leslie Davis - Staples Advantage - callout
• Francesca Krihely - MongoDB - callout
• Tiffany Beddow - ON24 - callout
• Katherine Oberhofer - Distil Networks - callout
• Mitch Soloway - ClearFit - Callout
• Kate Riley - VIF - Callout
• Lisbeth Hansen - Demand Spring - Callout
• Services - how we can help
• Nilesh Surana - Aryaka -Callout
• Amy Rosenberg - Namely Callout
• Partners Callout
• Solstice Webinar
• Genevieve Guerette - Clarizen Callout
• Heather Pepe - PGi Callout
• Neely Conway - PGi - Callout
• Monica Peotter - Cloud Elements - Callout
• Kim Ellis - BMC - Callout
• Bo Bandy - Readytalk - Callout
• Solstice homepage
• Time Objection eBook
• Have a Referral For Us?
• Join VIP
• Careers Callout
• Request a Demo
• Ceridian Panel Callout
• Buying is Scary blog callout
• Michael Beahm - Blackbaud Panel callout
• Netbase - Kevin Lau Panel Callout
• Referral Technology Match eBook Callout

Partner

• Advocacy Maven
• TRU Group
• Compass CX
• Sendoso
• TrustRadius
• The Crocodile
• Gravy
• Customer Success LLC
• Bulldog
• Sprat
• Koyne
• Iron Horse Interactive
• Relationship One
• Ignite
• Waypoint Group
• Horizon Marketing Group
• Catchy
• ITilliant
• Macromator
• ChannelSmart
• Brand Sensations
• DemandGen
• Heinz Marketing
• MRM Reference Consulting
• Desouza & Associates
• Couch & Associates
• Tegrita
• Fanatics Media
• Just Drive Media
• The Starr Conspiracy
• Demand Spring
• Referential
• CrowdCompass
• Tango Card
• Point of Reference
• Skilljar
• RO|Innovation
• Gainsight
• HubSpot
• Salesforce AppExchange
• IT Central Station
• G2 Crowd
• GetApp
• Disqus
• Facebook
• Twitter
• LinkedIn
• Hootsuite
• Marketo
• Oracle | Marketing Cloud
• Salesforce

Testimonial

• Ian Marder
• Kacie Shuster
• Elizabeth de Roode
• Jacob Cleveland
• Dan Kalmar
• Shannon Zaher - Upshot
• Jesse Ariss - Upshot
• Cristina Meluzzi - Upshot
• Jessica Mitchell
• Ray Lau
• Jennifer Skogen
• Davin Wilfrid
• Carlos Gonzales
• Ryan Quackenbush
• Natasha Ulanowski
• Kevin Lau
• Cristina Meluzzi
• Francesca - MongoDB - teal
• Davin - Quickbase - teal
• Taylor - Touchbistro - teal
• Onnela Pukk – BIO
• Salesforce - Katie Yeigh
• HubSpot - Carlos Eduardo
• Gainsight - Laura O’Neill
• PGi - Kara McClain
• Firmex - Stephanie White
• aPriori - Sandy Turcotte-Lim
• ACS Technologies - Meredith Morris
• Boomtown - Matthew Arout
• Erika Poole - BIO
• VIP - Ceridian - Kimberly Griffith
• ADV - Karen Stuhlfeier - Blackbaud
• ADV - Terri Berry - iCompass
• ADV - Jason Bautista - ecobee
• ADV - Eric Foster - Gainsight
• ADV - Bob Wang - Firmex
• ADV - Joel Dove - BMC
• ADV - Heather Neisen - Namely
• ADV - Chris Taylor - Atlassian
• ADV - Jody Bean - SMART Tech
• Lev Fendrikov - BIO
• Amy Ng - BIO
• Kaitlin Ross - BIO
• Adam Hayat - BIO
• Liz Spillars - BIO
• Ecobee - Shalene Pathadan-Whyte
• On-Site - Summer Palma
• Testimonial only for internal
• Liz Richardson - BIO
• Deena Zenyk - BIO
• CEO - The Pedowitz Group - Jeff Pedowitz
• CEO - OpenView Venture Partners - Mackey Craven
• CEO - InfluenceHR - George LaRocque
• CEO - Clareo - Peter Bryant
• CEO - Hustle Con - Sam Parr
• VIP - iCompass Technologies - Paul Hetherington
• VIP - Dell KACE - Alyssa Luc
• VIP - Cloud Elements - Monica Peotter
• VIP - SMART Technologies - Jessica Mitchell
• VIP - Apprenda - Ryan Quackenbush
• ADV - Gyro - Melissa Mackey
• Xactly - Robyn BeDell
• Shortel/AMTdirect - Amber Newman
• Oracle - Jenny Berthiaume
• Brainshark - Allison Wahl
• Engine Yard - Jacob Lehrbaum
• ShoreTel - Nancy Zambrano
• Brainshark - Andrew Ahern
• Neustar - Natalie Salser
• HP - Chris Peltz
• Mitel - Liz Pedro
• BMC - Kim Ellis
• Virgin Pulse - Margaux Novak
• Blackbaud - Michael Beahm
• Code42 - Angela Higgins
• Quickbase - Davin Wilfrid
• SpringCM - Pierce Smith
• Netbase - Kevin Lau
• Intronis - Lindsay Faria
• Ceridian - Spencer Duncan
• Engine Yard - Noah Slater
• MongoDB - Francesca Krihely
• PGi - Heather Pepe
• TrackMaven - Rebecca Lee White
• ON24 - Tiffany Beddow
• Heinz Marketing - Matt Heinz
• Acquisio - Jillian Zacchia
• Aerohive - Jenni Adair
• MongoDB - Meagen Eisenberg
• Marketo - Danielle Camara
• InsightSquared - Joe Chernov

Customer Story

• No One Is an Island: How Managed Services Allows Emburse to Develop Smart Strategy and Engage a Community
• How an Award-Winning Advocate Community Boosted Engagement and Increased Internal Collaboration
• How an Emerging Customer Advocacy Program Found Its Legs at FloQast
• Better Together: Elevating Employee and Customer Advocacy with PostBeyond and Influitive
• Crafting the Perfect Referral Program to Fit Your Audience
• How the Adobe Community Experts Program Evolved From Forums to Everywhere
• Relaunching an Advocate Community to Optimize Our Brand
• Stellar Recruitment Strategies for Any Size Customer Community
• Opening the Door for Innovation and Product Development Through an Advocate Community
• How Cisco United Nine Customer Programs to Create a Singular User Experience
• The Evolution of Customer Loyalty: Consolidating Customer Communities and Supercharging Our Champions Community at VMware
• How Dynatrace Built an Employee Advocacy Program with 2–3X ROI
• How a Brilliantly Branded Community Brings Customers Together
• How BlackLine Repurposed an Advocate Community for a Virtual Event Using Influitive
• Community Beyond Borders: A New Program Manager Takes an Advocate Community Global
• Launching a First-of-Its-kind Global Advocate Awards Program
• A Fresh Way to Get Your Sales Team Involved In Driving Customer Advocacy
• Creating a Modernised Training Experience with Influitive
• Building a User Community Based on Empathy and Mutual Respect at UserTesting
• Unlocking the Hidden Potential in Your Customers
• The Road to Operational Stability and Resilience Runs Through Customer and Employee Advocacy
• Guardians of the Community: Improving and Optimizing a Vibrant Customer Community at Rubrik
• Building a Human-Centric, Hyper-Personalized Advocate Experience at Scale
• Building a Robust Reference Program with Influitive
• How to Foster the Community Feeling of an In-Person Event, Virtually
• Build Enduring and Meaningful Customer Relationships Through Advocate Marketing
• Mountain Dew:
  A Best-in-Class Gamified Fan Portal — Powered by Influitive
• Customer Advocacy Program in Action:
  A Refuge for Educators in a Moment of Upheaval
• Everyone Needs Community: Improving the User Experience for Both Advocates and Employees
• Helping Our Customers Enhance Their Careers with Continuous Learning
• How to Prove the ROI of Your Community Program and Scale It with Limited Resources
• From Transactional References to True Advocacy: How VMware Engages Customers
• Your CS Department Learns from Your Customers, But Why Are They the Only Ones?
• Want to Create Better Customers Stories Than the Competition? Start with Relationship Building
• Making It Personal: How to Build Valuable Discussions
  in Your Community Program
• Discover the Secret Weapon That Helped PowerDMS Stand Out on Review Sites and Generate $410,000 in Opportunities
• How An Advocate Community Became An Industry Competitive Advantage, While Averting Over $500K In Annual Support Costs
• How Carbon Black Mined Their Customer Community For Product Feedback And Improved Brand Awareness

Podcast

• 2023 All About the Customer podcast recap
• Stop Waiting: Why You Should Engage Customers as Advocates from the Start
• How Autodesk Is Doubling Down on Customer-Centricity
• Why Customer Retention Is a Team Sport
• From Ivory Tower to Customer-Centric: A Guide to Better Messaging
• Tapping Into Your Customers to Drive Messaging, GTM Strategy, and Product Decisions
• How Zendesk Is Building the Gold Standard in CX
• Developing an Outside- In Customer-Centric Mindset
• G2’s Katlin Hess on the Untapped Power of Customer Reviews
• Author Rod Cherkas on Why Marketing Should Have a Bigger Post-Sale Role
• A Deep Dive Into the B2B Buying Disconnect
• Yes, and Marketing: Unleashing Creativity and Adaptability Through Improv
• Empower Your Customers and Grow Your Business Through Customer Education
• How to Drive Advocacy Across Your Entire Organization
• Why the Traditional Sales Funnel Is Outdated (and Its Customer-Centric Replacement)
• 10 Low-Cost Ways to Launch a Customer Marketing Program
• Unwrapping the Art of Customer Gift Giving
• HubSpot’s Natalie Gullatt on How to Overcome Advocacy Fatigue
• Best-Selling Author Brent Adamson on How Sales and Marketing Can Better Support Customers
• How GitHub Elevates Their Customers and Creates Unrivaled Content (at the Same Time)
• How B2B Buyer Journeys Are Changing and How Content Can Keep Up
• How to Close the Loop on Customer Feedback (and Why It’s So Important)
• How to Start and Grow Your Customer Advocacy Program
• The Importance of Diversity in Customer Storytelling—and Our Teams
• When to Focus on Metrics in Your Community Program
• The Most Important Part of the Customer Journey Might Be Onboarding. Do It Right
• Asana’s Joshua Zerkel on How to Build a B2B Community with a B2C Feel
• Better Than NPS? Talk Directly to Your Customers to Get True Sentiment
• How Gong Thinks Differently About the Customer Journey and Fuses Advocacy Throughout
• How to Build a Company Culture That Puts the Customer at the Heart of Everything
• How to Bring Technical Expertise into Your CS Team to Better Serve Your Customers
• Chief Customer Officer: What Is It—and Does Your Company Need One?
• Jeni Asaba: The Big Power of Small Groups of Your Customers

Categories

• 2 column - Left - Right
• Archive
• Assets
• BAM 2020
• BREW
• Dylan's Cool Category
• Footers
• Headers
• Influitive Live
• June 2022 - Demo Page
• Melissa - Use Cases
• Pages
• Pricing
• Resources
• Testimonials

Type

• layout
• module
• row
• section

Module Width

• fullwidth
• regular

Scope

• global
• not_global

Resource types

• eBooks
• Events
• Infographics
• Reports
• Resource Type
• Success Stories
• Videos
• Webinars

Industry

• Accounting & Financial Operational
• Computer and Network Security
• Computer Software
• Consumer Goods
• Healthcare
• Human Resources
• Information Technology
• Information Technology & Services
• Publishing

Partner types

• Certified Partners
• Online Reviews Partners
• Sales Partners
• Services and Sales Partners
• Services Partners
• Social Media Partners
• Software Partners
• Technology Partners

Testimonial types

• Advocate
• CEO
• Customer
• Influitive VIP
• Team Member

Callout types

• Blog Resource
• Form
• Internal
• Resource
• Testimonial