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A Refuge for Educators in a Moment of Upheaval - Everyone Needs Community: Improving the User Experience for Both Advocates and Employees
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- Influitive Live ’21 On-Demand – A Recipe for Securing a YES!
- Influitive Live ’21 On-Demand – Advocacy: The Nucleus of the Customer Life Cycle
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- Influitive Live ’21 On-Demand – Fireside Chat: Building Customer Loyalty at VMware
- Influitive Live ’21 On-Demand – Fireside Chat: How Gong Sources Incredible Customer Stories
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- Influitive Live ’21 On-Demand – From Pitch to Take-off: Inside Cybereason’s Customer Community Launch
- Influitive Live ’21 On-Demand – Giving your Community ‘Voice’ to Build Trust and Gain Advocates
- Influitive Live ’21 On-Demand – Harnessing the Power of Customer Reviews
- Influitive Live ’21 On-Demand – How Commvault Connections Mobilizes Socially Savvy Advocates
- Influitive Live ’21 On-Demand – How to Leverage Your Community to Deliver a Gold Star Customer Experience
- Influitive Live ’21 On-Demand – Inside Adobe’s Ambassador and Community Strategy
- Influitive Live ’21 On-Demand – Inside The Cisco Gateway Global Advocacy Program
- Influitive Live ’21 On-Demand – Putting Some R&R into your Hub: Reviewing and Refreshing
- Influitive Live ’21 On-Demand – Strategic Gifting in the Customer Journey: What to send, when to send, and how to nail it!
- Influitive Live ’21 On-Demand – The Lumen Customer Advocacy Program: From CAB to Community
- Influitive Live ’21 On-Demand – The Power of Developer Advocacy
- Influitive Live ’21 On-Demand – The Rise of Customer Communities
- Influitive Live ’21 On-Demand – The Road from Advocacy to Chief Customer Officer
- Influitive Live ’21 On-Demand – Uncovering the Truth: The 5 Things Customers Really Want from your Community
- Influitive Live ’21 On-Demand – Why Content is Key to Building a Foundation for Ongoing Engagement
- Influitive Live – A CMO’s Perspective on Customer Advocacy
- Influitive Live – Adopting Real-Time Engagement as an industry-standard through Developer Advocacy
- Influitive Live – Advocacy in Times of Uncertainty
- Influitive Live – Advocacy Marketing Career Journey
- Influitive Live – Be human. How vulnerability and curiosity can help your hub thrive
- Influitive Live – From Customer Advocacy to Customer-led Growth
- Influitive Live – How IBM Supercharged its Support Community with Influitive
- Influitive Live – How to Inspire Continuous Learning
- Influitive Live – Launching a Virtual Community in 29 Days
- Influitive Live – Leverage Your Advocate Community to Infuse Your Clients’ Voice into the Business
- Influitive Live – My Journey Away from Jive to Influitive
- Influitive Live – Past Sessions Overview Page
- Influitive Live – The Advocacy and Event Lifecycle
- Influitive Live – The Cycle of Internal Buy-in and Enablement
- Influitive Live – The Power of Customer Stories
- Influitive Live – The SaaS Trust Crisis and Role of Reviews
- Influitive Live – The State of Online Communities
- Influitive Live – The Strategic Value of Fun
- Influitive Live – Using Customer Marketing Activities & Events to Influence Your Community Adoption
- Influitive Live – Using Out-of-the-Box Activities to Guide Customer Success
- Influitive Live – What our customers are most excited about
- Influitive Live – Who Owns the Customer?
- Influitive Live -Customer Journeys: A Step-by-Step Guide
- Influitive Live -The Journey to 10K: How Orange Select Rapidly Recruits Customers
- Influitive Live 2021
- Influitive Live 2022 – Overview Page – Confirmation
- Influitive Live 21′ On-Demand: Welcome to the Age of the Customer
- Influitive Live 21′ – On-Demand Session: The Power of Making Business Personal
- Influitive Live 23′ – On-Demand Session: Brand Advocacy at its Best: Boosting Customer Voice with the Help of Employees
- Influitive Live 23′ – On-Demand Session: Getting Organization-Wide Help to Uncover Viral Customer Stories
- Influitive Live 23′ – On-Demand Session: How to Successfully Plan and Launch a Customer Advocacy Program
- Influitive Live 23′ – On-Demand Session: Meet your 2022 BAMMIE Program of the Year Finalists
- Influitive Live 23′ – On-Demand Session: Meet your 2022 Program Manager of the Year Finalists
- Influitive Live 23′ – On-Demand Session: Taking Your Customers From Gamification To Hyper-Powered Loyalty
- Influitive Live 23′ – On-Demand Session: The Future of Employee Advocacy: Reflections, Predictions & Advice
- Influitive Live 23′ – On-Demand Session: The Journey to Yes: Building Buy-In at Every Level
- Influitive Live 23′ – On-Demand Session: Tightly Couple Customer Marketing and Customer Success to Boost Your Engagement Value
- Influitive Live 23′ – On-Demand Session: Tips for Inheriting and Growing an Engaged Advocacy Program
- Influitive Live January 18-19 2023
- Influitive Live Post Event – Session Sneak Peek: Caroline&Viv Customer Journeys
- Influitive Pledges Technology and Volunteer Support to Not For Profits Fighting for Racial Equality
- Influitive Pledges Technology and Volunteer Support to Not For Profits Fighting for Racial Equality Confirmation
- Influitive Product Demo: Customer Advocacy – April 8, 2021
- Influitive Product Demo: Customer Advocacy – August 12, 2021
- Influitive Product Demo: Customer Advocacy – February 4, 2021
- Influitive Product Demo: Customer Advocacy – June 9, 2021
- Influitive Product Demo: Customer Advocacy – March 4, 2021
- Influitive Product Demo: Customer Advocacy – May 13, 2021
- Influitive Product Demo: Customer Advocacy – September 9, 2021
- Influitive Product Demo: Customer Advocacy March 25 2022
- Influitive Product Demo: Customer Advocacy May 13 2022
- Influitive Product Demo: Customer Advocacy November 30, 2021
- Influitive Product Demo: Digital Community – April 8, 2022
- Influitive Product Demo: Digital Community – August 30, 2022
- Influitive Product Demo: Digital Community – January 14, 2022
- Influitive Product Demo: Digital Community – June 10, 2022
- Influitive Product Demo: Digital Community – September 29, 2021
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- Influitive versus Competitors – Base (formerly Crowdvocate)
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- Webinar Confirmation
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- Webinar Confirmation – 2020 Influitive BAMMIE Awards Ceremony
- Webinar Confirmation – 2021 Influitive BAMMIE Awards Ceremony
- Webinar Confirmation – 5 Key Steps to Launching a New Customer Advocacy Program 🚀
- Webinar Confirmation – Building a Greenhouse: How Jamf Nurtures Advocates and Creates the Right Environment for Growth 🪴
- Webinar Confirmation – Building an Enterprise Community Strategy with AWS
- Webinar Confirmation – Building an Enterprise Community Strategy with AWS
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- Webinar Confirmation – Create Standout Case Studies by Tapping into the Voice of Your Customer
- Webinar Confirmation – Customer Marketing Is The Linchpin To Customer Retention, Growth and Advocacy
- Webinar Confirmation – Don’t Be Another Customer Marketing Statistic: Leveling Up Your Career Strategy
- Webinar Confirmation – Elevate and Engage: Unveiling Influitive’s Latest Suite of New Product Offerings
- Webinar Confirmation – Forrester Webinar: Prioritize Postsale Customer Marketing To Drive Business Value and Growth
- Webinar Confirmation – Forrester: How To Turn Loyal Customers Into Advocates
- Webinar Confirmation – Fortify your Marketing Strategy with Resiliency: Utilize advocacy to drive measurable customer-led growth
- Webinar Confirmation – From Efficiency to Authenticity: How Generative AI Transforms Customer Marketing
- Webinar Confirmation – How Being Customer-Obsessed Unlocks Huge Potential for Marketers
- Webinar Confirmation – How Blackbaud built a thriving advocate community
- Webinar Confirmation – How Ceridian uses its advocate program to coach and mentor customers
- Webinar Confirmation – How Cisco’s Lead Scoring Model Helped Them Find Their Most Engaged Advocates 🔎
- Webinar Confirmation – How Greenway Health builds customer champions with its advocate community
- Webinar Confirmation – How InterSystems Puts Advocacy at the Heart of its Customer Ecosystem
- Webinar Confirmation – How InterSystems Puts Advocacy at the Heart of its Customer Ecosystem ICP
- Webinar Confirmation – How isolved Transforms Employees & Customers into Thriving Brand Advocates
- Webinar Confirmation – How Loyalty and Advocacy Together Deliver a Superior Customer Experience
- Webinar Confirmation – How Marketo Engage creates customer advocates for life
- Webinar Confirmation – How Oracle uses events to hit their customer advocacy goals
- Webinar Confirmation – How Product Marketing Leverages Advocates
- Webinar Confirmation – How Sage Successfully Launched a Global Advocacy Program During a Pandemic
- Webinar Confirmation – How to Create Case Studies in Weeks—Not Months
- Webinar Confirmation – How to Create Case Studies in Weeks—Not Months 2
- Webinar Confirmation – Influitive Spotlight: 6 Strategies for Building and Maintaining an Engaging Customer Community
- Webinar Confirmation – Influitive Spotlight: Creating Award-Winning Customer Engagement and Advocacy Programs At Scale
- Webinar Confirmation – Influitive Spotlight: How AttackIQ Built a Thriving Customer Advocacy and Community Program
- Webinar Confirmation – Influitive Spotlight: How Jamf Builds Genuine Customer Relationships in a Digital World
- Webinar Confirmation – Influitive Spotlight: How Nutanix Powers Product Innovation with a Customer Advocacy Program
- Webinar Confirmation – Influitive Spotlight: How SAS Launched a Thriving Global Customer Community
- Webinar Confirmation – Influitive Spotlight: How Wiley Creates the Gold Standard for Customer Experience
- Webinar Confirmation – Influitive Spotlight: UserTesting and their Award-Winning Advocacy Program
- Webinar Confirmation – Live Demo: Ignite your Customer Advocacy Efforts with Influive’s New Entry Package
- Webinar Confirmation – Live Demo: Ignite your Digital Community Efforts with Influitive
- Webinar Confirmation – Marketing’s Role in Customer-led Growth
- Webinar Confirmation – On-Demand Session: Welcome to the Age of the Customer: Is Your Business Ready?
- Webinar Confirmation – Recession Proofing Strategies with Customer Advocacy & Community
- Webinar Confirmation – Unleashing the Power of Empathy, Gratitude, and Human Connection in Customer Marketing
- Webinar Confirmation – Virtual Event Options for Influitive Customers
- Webinar Confirmation – Webinar: How Advocacy Will Make Your Business Boom in 2022
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Posts by category
- Category: Advocacy ROI
- Category: Advocamp
- The Top 5 Fan Favorite Sessions From Advocamp Field Day
- Advocamp Field Day 2018 Recap
- Why Don Peppers Advocates for His Favorite Brands and How to Become Besties with Your Customers
- Meet Your 2018 Advocamp Field Day Speakers
- Advocamp 2017 Day 3 Recap – Granola And Goodbyes
- Advocamp 2017 Day 2 Recap – Trail Mix And (Advocacy) Tactics
- Advocamp 2017 Day 1 Recap – Loyalty, And Trust, And Bears, Oh My!
- Advocamp 2017 Activities For Newbies, Execs And Advocate Marketing Pros
- How To Get Advocate Marketing Into Your 2018 Calendar
- Spotlight: Meet Some Of The Kick-Ass Women Speakers Of Advocamp
- 26 Years Later: Why Geoffrey Moore’s ‘Crossing The Chasm’ Is More Relevant Than Ever
- Meet Your 2017 Advocamp Speakers
- Dear Marketing Conferences: Here Are 10 Things We Hate About You
- How Brands Lost Buyers’ Trust—And How They Can Gain It Back
- 2 Important Metrics That Prove Customer Marketing Generates Revenue
- 22 Pro Hacks For Starting A Referral Program
- 7 Marketing Hacks To Build Brand, Generate Demand, and Grow Revenue
- Fishing With Spears: Bringing Together Account-Based Marketing & Customer Advocacy
- From Research To Results: Using Buyer Personas To Drive Advocate Engagement
- How To Boost Customer Advocacy With Creative Video Content
- From Apathy To Advocacy: Involving Your Customers In The Conversation
- Getting Naked: Exposing Your Brand To Customer Reviews
- Blending Your Customer Success And Advocacy Strategies
- What Do B2B Buyers Really Want? Not What You’re Selling
- Turning B2B Word-Of-Mouth Into A Backyard Barbecue
- Advocate Marketing And The Science Of Motivation
- The 500 Billion Dollar Mistake Companies Are Making, According To Jay Baer
- Moving Beyond Metrics: How Slack Fueled Its Hyper Growth With An Exceptional Customer Experience
- How 3 Organizations Harnessed The Power Of Their Advocates To Rise To Meteoric Heights
- How To Build A Strong Relationship With Anyone Really Quickly
- 5 Ways To Surprise And Delight Your Customers With Creative Video Content
- Advocamp 2016 Day 3 Recap
- Advocamp 2016 Day 2 Recap
- Advocamp 2016 Day 1 Recap
- The Ultimate Packing Guide For Advocamp 2016
- 5 Important Learning Experiences You Can Only Find at Advocamp
- Get To Know Our Amazing—And Hilarious—Advocamp Speakers In This Twitter Chat Recap
- Why Every Company Needs To Embrace Their Haters, According To Jay Baer
- The Advocamper’s Guide To San Francisco
- 4 Important Reasons To Attend Advocamp (From Last Year’s Attendees)
- 5 Surprising Places To Find Your Top Brand Advocates (From Advocamp ’15)
- 5 Great Examples Of UX That Inspires Customer Advocacy
- The Secret To Unleashing Employee Advocacy? Make It Enjoyable
- How GrubHub Uses Referral Marketing To Scale Advocacy On A Hyper-Local Level
- How InsideView Created A Unified Customer Experience
- Igniting Customer Advocacy With The Promise of Personal Transformation
- 3 Ways To Use A Customer Advisory Board To Boost Engagement & Revenue
- The Sales Process Is Dead—Here’s How Sales & Marketing Can Survive
- How A Huge Software Brand Uncovered Legions Of Loyal Advocates
- Why The Best Products Have Customer Advocacy Built-in
- How Marketo Built The ‘Marketing Nation’ Community
- Why Customer Experience Is The New Demand Gen
- How Advocacy Can Drive On-Demand Marketplaces
- Advocamp Case Study: How We Created A Delightful Online Experience For Our First Conference
- How Rackspace Uses Customer Voices To Compete With Microsoft, Google, And Amazon
- Keith Ferrazzi’s Post-Conference Follow-up Tips
- Hootsuite’s 5 Community Management Commandments, According To Jeanette Gibson
- Category: Advocate Best Practices
- Creating Moments that Matter for Customers this Holiday Season
- Influitive’s Key Customer Advocacy Insights: June 2021
- Q&A: How Cisco Creates Customer-Generated Content at Scale
- Influitive’s Key Customer Advocacy Insights: May 2021
- Customer Advocacy is a Two-Way Street
- Influitive’s Key Customer Advocacy Insights: April 2021
- Influitive’s Key Customer Advocacy Insights: March 2021
- Influitive’s Key Customer Advocacy Insights: February 2021
- Influitive’s Key Customer Advocacy Insights: January 2021
- How Marketo Engage Creates Customer Advocates for Life — Q&A
- How to launch a successful customer advocacy program
- Q&A with Cisco’s Cristina Melluzzi: Advice From an Award-Winning Advocate Marketer
- The 5 Stages of Customer Centric Design
- Category: Advocate Engagement
- Q&A: How Emburse Effectively Plans Content for its Customer Community
- Localizing Content in a Global Customer Advocacy Program: How SAS Gets It Done
- Built with heart: How Blackbaud drives advocacy with empathy and engagement
- Supercharging your Community with Customer Advocates
- The Power of Customer Advocacy in Unprecedented Times
- How Commvault Built a Successful Customer Advocate Community From the Get-Go — Q&A
- Category: Brand Advocacy
- Category: Customer Advocacy
- Influitive’s 2023 Customer Marketing & Advocacy Year-in-Review
- Ask Ari: The Fine Art of Prioritization and Annual Planning in Customer Marketing and Advocacy
- Ask Ari: Why References are the Secret Sauce to Closing Deals
- Ask Ari: Getting Customers to Leave Refreshed and Thoughtful Reviews
- The Future of Customer Engagement is Here: Introducing the Next-Gen Influitive Platform
- Why Influitive is the Only Way to Source, Manage, and Reward Customer References at Scale
- How to Build a Successful Gamification Strategy for Your Customer Advocacy Program
- The Gratitude Effect: 8 Steps to Elevate Your Customer Marketing Strategy
- 8 Tips for Running Online Review Campaigns that Convert
- Going Beyond the Sea of Sameness: Amplifying Customer Voices with AI
- Q&A: Why You Need to Lean into “National Leave a Review Day”
- What are the Benefits of Customer Advocacy?
- Guide: Building a Customer Advocacy Program
- How to Improve Customer Experience as a Marketing Leader & Team
- Customer Advocacy KPIs to Measure Your Program
- 6 Real-World Customer Advocacy Examples
- Why Advocacy in Marketing Matters
- Forrester Study: How Influitive Generates a 355% ROI
- What is Customer Advocacy?
- Building a Customer-Led Growth Strategy
- Building & Launching Successful Customer Advisory Boards
- Measuring Success and ROI in Customer Marketing and Advocacy
- How Customer Success, Marketing, & Advocacy Work Better Together to Scale Customer Relationships
- 8 Great Customer Success Stories – and Why We Love Them
- Announcing Your 2022 Influitive BAMMIE Finalists
- G2 Names Influitive Leader for Customer Advocacy and Community Management
- Webinar Recap: How Cisco’s Lead Scoring Model Turbocharged its Advocacy Efforts
- Webinar Highlights: How Customer Marketing Drives Organizations into Customer Obsession
- Signs of a Customer-Obsessed Company
- What is Customer Marketing?
- Category: Customer Advocacy Software
- Category: Customer Centric
- Introducing the Fearless 50 and Elite 18 Customer-Led Marketing Leaders and CMOs Program
- How to Recession-Proof Your Marketing Strategy
- Pairing Human Connection with Technology: How Jamf Builds Genuine Customer Relationships at Scale
- A Behind-the-Scenes Look at Lenses
- What’s a Customer Marketing Summit Without Influitive Customers?
- 2020 Influitive Product Year-in-Review
- Announcing the Winners of 2019 Best Advocate Marketing Awards (BAMMIES)
- Category: Customer Engagement
- Crafting a Stellar Customer Engagement Strategy in 7 Steps
- Empowering Customer Programs: Building Engaging Ecosystems with Gamification
- 12 Best Customer Engagement Tools (By Use Case)
- How Out of Office Messages Connect You to Customers
- Customer Advocacy Practices Rooted in Gratitude Emerge as Organizations Adjust to Changing Times
- How to Leverage the 5 Love Languages to Drive Customer Advocacy
- Advocacy Blooms and Business Booms When Customers and Employees Engage
- 5 Key Takeaways from the 2021 Forrester B2B Summit
- See Customer Advocacy Through the Eyes of your Customers with Lenses
- Influitive Takes Customer Engagement Data to the Next Level
- Building and Optimizing a Stellar Customer Journey
- Four Key Takeaways from the Forrester SiriusDecisions 2020 Summit
- Category: Customer Loyalty
- Category: Customer-Led Growth
- Category: Customer-Powered Alliance
- Category: Employee Engagement
- Category: Events
- Meet your 2021 Influitive BAMMIE Finalists
- How Netchex Digitized and Prioritized Virtual Events for its Sponsors
- Meet your 2020 Influitive BAMMIE Finalists
- How to Reward your Virtual Event Attendees Without Breaking the Bank
- Creating Engaging Content Experiences within a Virtual Event
- Influitive builds high-level digital events in weeks through its new platform, Virtual EventHub
- Creating an engaging, personalized experience with your virtual event
- Virtual Event Options for Influitive Customers
- New Influitive Virtual EventHub Managed Service
- Category: Influitive News
- Meet your 2023 Influitive BAMMIE Award Finalists
- Influitive Introduces the First-of-its-kind Gamified Marketing Newsletter
- TrustRadius Recognizes Influitive for 2023
- Influitive Wins 2022 TrustRadius Awards for Best Feature Set and Best Relationship
- Influitive Named a G2 Category Leader for Sixteen Consecutive Quarters
- Influitive Experience changes the game to prospect future customers in a gamified platform
- The Future Of Sales Is Advocacy
- Why Influitive Acquired 2 Mobile Startups In Less Than A Month
- Influitive Leads In Customer Satisfaction On G2 Crowd’s Ontario Gridscape
- The Story Behind Influitive’s $38M Series B
- Inside Influitive: Fancy Fridays
- Category: Q&A
- Category: Roles
- Webinar Recap: Leveling Up Your CMA Career Strategy
- Category: Community Managers
- Influitive Embed: Pioneering Embedded Advocacy in Customer Communities
- Influitive’s 2022 Customer Marketing & Advocacy Year-in-Review
- How Trimble Viewpoint Built a Thriving Customer Community
- 6 Essential Elements of a Budding Advocacy Program
- How Improv Comedy Made Me a Better Community Manager
- Gamification Alone Can’t Modernize Customer Communities
- Recent Updates to the Influitive Platform
- Ask the Experts: 5 Tips for Getting Value From Your Online Community with GE Digital’s Mary-Leslie Davis
- Our Top Takeaways From This Year’s B2B Marketing Exchange
- Customer-Powered Marketing: 3 Ways Your Advocates Can Spread the Word & Create Interest
- Getting to Know Your Customers: 4 Inspiring Examples From Top Advocate Marketers
- How Namely Built A Passionate Community Of Advocates—And Saw Revenue Skyrocket
- Category: Customer Marketers
- Unlocking Revenue Growth Through Customer Marketing: Your 6-Step Blueprint
- The Critical Need for Customer Marketing in the Digital Age
- Customer-Focused Marketing: How to Engage and Inspire
- The Importance of Coupling Customer Marketing and Customer Success
- How to Build a Customer Marketing Strategy
- Why Growth Marketing Without Customer Marketing is a Bad Decision
- Virtual Prospecting: Meeting Buyer’s Evolving Expectations
- Customer-Powered ABM: How To Let Your Customers Fuel Your ABM Campaigns
- The Perfect Customer Marketer Job Description
- Meet the New Rising Star in B2B Marketing: The Customer Marketer
- How to Build a Top-Notch Customer Marketing Team in Your Organization
- Iron Mountain’s Blueprint for a Successful Customer Marketing Strategy
- Infographic: The State of Customer Marketing in 2017
- What Does the Future Hold for Customer Marketing? Here’s 11 Predictions for 2017
- Together, Customer Success Teams and Customer Marketing Can Create a Better Customer Experience
- The Ultimate Customer Marketing Dream Team
- What Taylor Swift’s “Swiftmas” Can Teach B2B Marketers About Delighting Customers
- 4 Things B2B Marketing And Sales Teams Should Be Very Afraid Of
- 4 Powerful Motivators That Will Get Customer Advocates To Take Action
- How To Launch A Customer Advocacy Program When You’re Too Busy For Another Project
- Have You Met “The Advocates”? (We Think You’ll Like Them…)
- Customer Centricity Is The New Gravity
- 4 No-BS Tactics For Becoming More Customer-Centric
- 3 Research-Driven Insights That Will Improve Your Customer Referral Program
- How To Build A Customer Referral Program: 6 Questions To Ask Yourself
- 2 Creative Ways To Fire Up Your Customer Referral Program
- Why You Aren’t Getting More B2B Referrals
- The State Of Customer Marketing: New Benchmark Research
- New Data: The Top 3 Ways To Get More Customer Referrals And Reviews
- Why You Need To Replace Your Customer Reference Program NOW
- Category: Customer Success Teams
- Category: Developer Relations
- Category: Marketing Leaders
- The Results of 3 B2B Account-Based Marketing Campaigns: The Good, the Bad and the Ugly
- How Advocate Marketing Can Drive Sports Fan Engagement To New Heights
- Why High-Quality Relationships Precede High-Quality Referrals
- Sales And Marketing, It’s Time To Have “The Talk”…About Your Sales Pipeline Stages
- Category: Reference Managers
- Category: Sales Professionals
- Category: Topics
- Category: Advocate Marketing 101
- Q&A With PowerDMS’ Ray Lau: Why a Customer Advocate Community Is the Cheat Code for Growing Your Business
- Steer Clear of Common Advocacy Program Missteps With this SiriusDecisions Framework
- Infographic: How Customer-Powered Marketing Simplifies The Buyer Journey
- 5 Reasons Why Your Business Needs A Customer Advisory Board
- 4 Ways to Boost Advocate Motivation Through A Rewards Program
- 4 Ways Ceridian Delights Customers Throughout The Customer Journey To Boost Advocacy & Retention
- How SMART Tech Built A Global Community That Unites 1,900+ Advocates In 40 Countries
- Jonah Berger’s 3 Social Influence Secrets That All Sales And Marketing Teams Should Know
- Distributing B2B Customer Success Stories: 5 Tips To Maximize Reach And ROI
- Six Habits of Highly Effective Advocate Marketers
- Forrester: Advocate Marketing Is Critical To B2B Success
- How To Use Customer Visits To Increase Engagement And Advocacy
- 8 Lessons Learned in Building and Scaling Customer Advocacy Programs
- 10 Must-Have Features In Your Advocate Marketing Software
- New Research: Here Are The 5 Learning Stages All Advocate Marketing Experts Go Through
- 15 Ways Real Marketing Pros Create High-Performing Advocacy Programs
- Launching An Advocacy Program Part 8: Finding Inspiration
- Launching An Advocacy Program Part 7: Reach vs. Relationship
- What To Do When Your Advocate Marketer Leaves Your Company
- Which Is Right for You: Influencer Marketing or Advocate Marketing?
- Launching an Advocacy Program Part 6: User Groups
- “What the Heck Is Advocacy Marketing?”, Plus 7 Other FAQs We Get About Advocacy
- Launching an Advocacy Program Part 5: Customer Stories
- Launching an Advocacy Program Part 4: Customer Surveys
- Why Every Brand Should Want An Advocate-Driven Content Marketing Strategy
- Launching An Advocacy Program Part 3: Emailing Your Advocates
- 2 Powerful But Underrated Skills B2B Marketers Often Forget To Use
- How HubSpot Sparked A Movement Behind Their Brand (Just Like Beyonce)
- 5 Lessons I Learned From Netflix’s Chef’s Table About Customer Advocacy
- Everything You Need To Build Your Advocate Marketing Budget
- Insights From The First Advocate Marketing Benchmark Study
- Launching An Advocacy Program Part 2: Cleaning Your Data
- How Your Existing Budget Can Pay For Advocate Marketing
- Webinar Recap: How To Make Time For Advocate Marketing
- Launching An Advocacy Program Part 1: Forming The Perfect Team
- How 7 Million Acts Of Advocacy Inspired Our Biggest Product Release Ever
- Landing The Whale: Using Advocates & ABM To Make Inroads With Enterprise Accounts
- 3 Lessons Every CMO Should Know About Improving The Customer Experience
- How To Create Lifelong B2B Brand Advocates (Hint: It’s All About Individuals)
- 4 Best Advocate Marketing Award Winners Share Their Top Entry Tips
- How To Launch An Enterprise Referral Program
- Maximize Event Marketing Investments With Customer Advocates
- 5 Steps For Setting Up A Successful Advocate Marketing Program
- The 4 Keys Of A Successful Referral Program
- How Advocate Marketing Turbo-charged My Career
- How To Find Hidden Revenue In Your Advocate Marketing Program (Right Now!)
- How To Leverage Your Customer Advisory Board To Power Advocacy
- 4 Ways B2B Marketers Can Create Raving Brand Advocates
- Act-On’s Secret for Keeping B2B Referrals Flowing
- How to Become A Top Advocate Marketer
- Webinar Recap: How to Fight Back Against Your Competitors’ Claims
- Who Are Your Advocates And What Makes Them Tick?
- Video: Inside Junction Solutions’ Employee Advocacy Program
- How Does Canada’s Anti-Spam Legislation (CASL) Affect Your Advocate Marketing Program?
- The Rule Of Thirds: Why Advocates Need Asks, Education And Fun To Stay Engaged
- Advocacy Coach’s Corner: Customer Onboarding At Influitive
- Marketing Advice From Mad Men’s Don Draper: “Change The Conversation”
- Why Customer Reference Programs Should Be Replaced By Customer Advocacy
- Category: Advocacy ROI
- How Cisco and Influitive Co-Created a Customer Engagement Lead Scoring Model
- Advocacy and Wiley: Proving ROI, Driving Reviews, and Fostering Loyalty
- The Top 7 Reasons Advocacy Programs Fail (And How To Fix Them!)
- 7 Tips For Making Your Customer Success Team More Powerful Than Ever, Using Advocacy
- Your Step-by-Step Guide to Creating Reports that Prove Advocate Marketing ROI
- 10 Outstanding Advocate Marketing Program Examples
- 10 Advocate Marketing Success Stories Every B2B Brand Can Learn From
- 5 Advocate Marketing Success Stories All B2B Brands Can Copy
- Want To Launch An Advocacy Program? Here Are 3 Hurdles You’ll Have To Overcome
- Six Tips for Building a Successful Advocacy Program that Drives Results
- IDC Study: B2B Customer Advocacy Programs Grow 570% In A Year
- Data-Backed Insights On The Value Of Advocacy from SiriusDecisions
- The SiriusDecisions Demand Unit Waterfall Is Useless If You Don’t Have This…
- How to Turn a Sleepy B2B Support Portal Into a Thriving Advocate Community
- Start Showing ROI for Your B2B Community in 4 Easy Steps
- How Iron Mountain’s Customer Marketing Strategy Delivers 6-Figure Value
- 10 Types of Dashboards Every Customer Marketer Should Have in Their CRM
- A Look Inside Our Most Ambitious B2B Marketing Campaigns of 2016
- 3 Ways To Secure Budget For Your Customer Advocacy Program
- How Advocate Marketing Became The Most Popular Team At Staples
- 7 Steps To Creating The Best ABM Campaign Ever With Advocacy
- Showing Advocate Marketing ROI: Insider Secrets from Two Successful B2B Marketers
- Advocates: The Swiss Army Knife Of Marketing
- The ROI Of Advocacy Part 2: Improving Funded Initiatives
- David vs. Goliath: Advocacy & Authenticity As A Competitive Advantage
- Why Every Company Has Time For Customer Advocacy (And Where To Find It)
- The ROI Of Advocacy: Revenue And Cost Savings
- How Much Time Should You Invest In Advocate Marketing?
- How BMC Software Mobilized Its Advocates And Moved To The Top Of Gartner’s Magic Quadrant
- How To Budget For A Customer Referral Program
- How Making Our Ads More Authentic Increased Conversions By 150%
- How I Got 1,000+ B2B Referrals In A Year (And You Can, Too)
- How This Award-Winning Marketer Got 11,000 Votes In 9 Days From Her Advocates
- We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened
- Results From Our 10 Biggest B2B Marketing Campaigns Of 2015
- Debate: How Do You Make Advocacy A Strategic Initiative In Your Organization?
- How Blackbaud Built A Foundation For Customer Advocacy
- How We Crowdsourced Our New ‘Top Tips’ eBook From Our Customers
- Going, Going, Gone! How We Auctioned Our Way to 26 Hot Customer Referrals
- How To Repurpose Customer Reviews To Boost Your Sales & Marketing
- A Step-By-Step Guide To Getting Your Colleagues Excited About Advocate Marketing
- How Customer Success Can Use Advocate Marketing To Its Advantage
- How To Get High-Quality Leads By Gamifying Your Referral Marketing Strategy
- Why Your Customer Success Strategy Needs Marketing Alignment
- B2B Customer Review Websites: 3 Tips For Blowing Past Competitors
- 4 Ways To Measure The ROI Of Your Advocate Marketing Program
- 4 Ways Advocate Marketing Helps Your Entire Company—Not Just Marketing
- How To Get Internal Buy-In For Your Advocate Marketing Program
- Why You Should Rethink Your Old Customer Reference Program ASAP
- How Bomgar Increased Holiday Campaign Participation 234% Among its Advocates
- Results From 10 Of Our Biggest B2B Marketing Campaigns In 2014
- Refresh Your Channel Marketing Strategy With Advocate Marketing
- Customer Obsession Saved The SAVO Group From A 92% Churn Rate
- Brainshark Case Study: Champions Program Increases Social Media Presence By 106% And Wins Major Industry Award
- Break Into New Verticals Using Customer Advocacy
- Customer Advocacy Fuels Acquia’s Growth, Says CMO Tom Wentworth
- Creating Goals That Keep Your Advocate Marketing Program On Track
- Category: Advocate Engagement
- How AttackIQ Built a Thriving Customer Advocacy and Community Program for Cybersecurity Professionals
- Launching a global advocacy program during a pandemic — Q&A
- Ask the Experts: How Do You Know When It’s Time to Reevaluate and Rework Your Online Community?
- Take your Network of Brand Advocates Global with Localized Marketing
- A Peek Inside Forrester’s Report On How Brands Can Win At Post-Sale Marketing
- How To Create A Discussions-First Community in 7 Steps
- Customer-Powered Product Development: How to Create Better Products & Increase Demand
- Customer-Powered Success: Why Advocates Play a Crucial Role in the Post-Sale Journey
- Customer-Powered Sales: 3 Top Tactics for Using Advocates To Build Trust With B2B Prospects
- 5 Tips For Nailing Your Corporate Holiday Gifts This Year
- 10 Actionable Tips For Sourcing High Quality Feedback From Your Advocates
- 5 Steps To Running An Advocate-Powered Beta Test (Plus Examples!)
- How To Hack Influitive’s New Campaign Content Library To Create Custom Campaigns
- The Foolproof 3-Step Strategy For Customer Retention and Loyalty
- Your 3-Step Guide To Putting The New SiriusDecisions Customer Advocacy Framework Into Action
- 7 Ways Relationship Intelligence Can Boost Customer Advocacy & Sales
- How Uberflip Gets New Customers To Complete 80% Of Their Onboarding Activities Via A Fun, Interactive Experience
- How Carbon Black Added 500+ New Members To Their Product Development & Marketing Teams
- How Rosetta Stone’s Customer Retention Skyrocketed By 58% With A Customer Advocacy Program
- 5 Tips For Spring Cleaning Your Advocate Marketing Program
- How To Reinvigorate Your AdvocateHub With The Multi-Channel Model
- The 7 Building Blocks Of High Impact Advocate Marketing Campaigns
- 5 Ways Sujan Patel Unleashed The Power of Advocacy To Grow His Businesses
- 16 Places To Build Brand Advocacy Into The Customer Journey
- How To Create “Moments That Matter” With Your Customers
- How To Train Your Employees To Be Brand Ambassadors
- A Brief History Of Developer Relations Programs: How DevRel Evolved Into Developer Communities
- 10 Steps to Energize Your Blog With Advocate-Generated Content
- An Introduction to Developer Relations: What It Is and Why You Need It
- The How of Alumni Advocacy: 5 Steps to Turn Graduates Into Ambassadors
- How to Build a Community of Brand Advocates
- 4 Ways Alumni Advocates Can Drive Value Across Your University
- The Secret to Delighting B2B Customers in 30 Seconds This Holiday Season
- An Easy Strategy for Maintaining B2B Customer Engagement Month After Month: Rinse-and-Repeat Advocacy
- How Nonprofits Can Activate Their Advocates—And Change the World
- 10 Things Marketers Don’t Know About Their Advocates—But Should
- Why An Advocate Community Will Help You Achieve Your Alumni Relations Goals
- Spark A Movement Behind Your Brand By Turning Your Advocates Into A Tight-Knit Team
- Unlock Long-term Advocate Engagement With The Power Of Storytelling
- 3 Pokémon GO Lessons That Will Make Your Advocate Marketing Program More Addictive
- 4 Meaningful Ways to Recognize Your Brand Advocates
- The Most Powerful Reward In An Advocate Marketer’s Arsenal: The Must-Meet List
- Blackbaud’s Powerful New Revenue Stream: Advocates
- 5 Lessons On Customer Advocacy From HBO’s Silicon Valley
- Advocate Marketing Budgeting 101: How Much Should You Spend On Rewards?
- Why People Give Back: The Neuroscience Of Advocacy
- A No-Fuss Approach For Engaging Finance Advocates
- How To Build A Thriving Advocate Marketing Program—Even If You’re Short On Time
- 3 Clever Ways Windward Deepens Advocate Engagement And Participation
- How QuickBase Creates Vocal Operations Advocates And Boosts WOM
- How SMART Wins The Hearts Of Its Customers—And More Mind Share As A Result
- How Staples Business Advantage Engages 4 Different Customer Types In Their Advocate Marketing Program
- How MongoDB Created A Loyal Community Of Developer Advocates
- Marketers Have Seen (And Done) It All. Here’s How To Get Their Attention…
- What Turns IT Pros Into Advocates? Dell KACE Has Cracked The Code
- Why Your Company Desperately Needs Advocate Personas (And No, They’re Not The Same As Buyer Personas)
- 5 Ways To Show Your Advocate Marketing Program Some Love
- How To Re-Engage Inactive Advocates: A Data.com Success Story
- How QuickBase’s Advocates Helped It Dominate A New Category With Rave Online Reviews
- Video: Building 1:1 Customer Relationships At Scale With Engagement Marketing
- Why The Right Rewards Can Drastically Improve Customer Engagement
- 5 Ways Brightpearl’s Community Drives Customer Success, Engagement & Positive Word Of Mouth
- How I Got Into Advocate Marketing—And Got My Whole Company Into It, Too
- The Psychological Instinct That Drives Customer Advocacy
- 5 Guaranteed Ways To Engage Your Customer Community
- B2B Buyer Persona Profile: Educators
- Generate Social Proof For Your Product By Harnessing Customer Love
- 5 Tips For Creating Engaging Advocate Challenges Quickly & Easily
- B2B Buyer Persona Profile: Project Managers & Consultants
- How Salespeople Can Build Advocacy After Customers Sign On The Dotted Line
- 5 Pitfalls To Avoid When Marketing to Executive Advocates
- How We Got Our Advocates Fired Up To Send Us 20 Referrals In 1 Hour
- 5 Things Programmer & Developer Advocates Crave
- 4 Ways To Turn Passive Lurkers Into Active Community Members
- Nir Eyal On How Products Hook Customers—And Build Advocacy
- How Advocates Made Monetate the Leader on Software Review Sites
- Mobilizing Advocates At B2B Events With Tips From ServiceNow
- 8 Tips for Turning Sales Professionals Into Advocates For Your Brand
- How We Engaged Almost 1,000 Advocates During the Holidays
- 4 Ways to Engage Information Technology (IT) Advocates
- Video: How ReadyTalk Gets More Customer Referrals From Marketers
- Infographic: The Hierarchy Of Needs For Advocate Development
- How Clarizen Turns Customer Engagement Into Advocacy
- Drive Customer Advocacy With Customer Success And Marketing Alignment
- Advocacy Coach’s Corner: Simplify Badges, Levels To Increase Customer Engagement
- A Small Thank You Can Be A Big Motivator – Rewarding Customer Advocates
- Building Customer Loyalty And Advocacy With Education
- Category: AdvocateHub Best Practices
- Influitive’s Custom Profile Fields Take Personalization to the Next Level
- 8 Discussion Topics to Help Kick-Start Your Online Community
- Introducing the New Campaign Manager—Your Secret Weapon For Strategic Advocate Marketing Campaigns
- Proactive Customer Referrals: How We Took Control And Got 100+ High-Quality Leads
- How We Received 6 Fresh Online Reviews In Less Than An Hour
- Success Story: How Star Wars Helped Quorum Get More Spiceworks Reviews
- Category: Finding Your Advocates
- Category: Rewards and Recognition
- Category: Brand Awareness
- Navigating The Twists And Turns Of The CMO Career Path
- Do You Know What Your PR Is Worth?
- Marketing Technology Stack Building Tips For Busy CMOs
- Video: Understanding The Growing Marketing Technology Universe
- Brand Building In The Age Of The Customer: A Guide For Marketing Leaders
- Why Now Is The Time To Invest In Customer Advocacy
- New Report: Improve The B2B Buying Process With Social Proof Marketing
- Why Advocate Marketing Can Improve Search Engine Rankings
- How To Improve The Customer Experience By Humanizing Your Brand
- Becoming The Industry Leader, With Insights From Ceridian’s Howard Tarnoff
- HR Tech Marketers: How To Stand Out In The Increasingly Crowded HCM Space
- Category: Content Marketing
- The Case Study Is Dead. Long Live the Customer Story
- How ADP Has Built A Customer-Powered Enterprise (And How You Can, Too!)
- How Cisco Turned IT Professionals Into Rockstar Advocates And Boosted Customer Engagement To 58%
- 4 Steps To Sourcing Customers For Amazing User-Generated Content
- 5 Hacks From Sujan Patel That Will Help You Rise Above The Sea Of Content Mediocrity
- Why Influencer Marketing Is Ruling The Content Kingdom, & Other Insights From Lee Odden
- Customer Stories: 3 Reasons You Need More, And How To Find Them
- Pam Didner’s Guide To A Successful Global Content Marketing Strategy
- 4 B2B Content Marketing Myths That Need to Die, According to Jason Miller
- Juntae DeLane’s 3 Tenets of Powerful Digital Branding
- How Sujan Patel Writes Six Top-Ranking Blogs Every Week
- Crafting Compelling Customer Stories: The Theory Every Good Marketer Needs to Know
- Cracking The Code On Better Customer Stories: Upshot
- 5 Ways to Entice Customers to Be in Your Video Marketing Campaigns
- 19 Ways Your Customers Can Improve Your Content Marketing Strategy in 2017
- How to Develop the User-Generated Content (UGC) Your Brand Desperately Needs
- Mark Schaefer Explains the Cure for “Content Shock”
- Ardath Albee’s 4-Step Approach To Better B2B Content Marketing
- A Highly-Effective (But Very Underrated) B2B Content Marketing Strategy: Advocate-Driven Storytelling
- Jay Acunzo Explains How To Escape The B2B Content Marketing “Echo Chamber”
- MongoDB Turned Their Customers Into One Of Their Most Effective Content Marketing Tools—And Drove 50,000 Website Visits In A Few Months
- The Messenger Is The Message: A New Era For B2B Content Marketing
- Andy Crestodina Explains How To Take Your Content Marketing Plan From Mediocre To Masterful
- 19 Podcasts All B2B Marketers Should Listen To
- How A 2,400 Year-Old Greek Guy Can Improve Your B2B Marketing Campaigns
- The Next Frontier In B2B Customer Engagement: Personalized Video
- 8 Quotes That Will Inspire Your Content Marketing Strategy This Year
- Why Customer Advocacy & Content Marketing Go Hand In Hand
- 3 Things I Learned At Content Marketing World ’15 That I’m Implementing ASAP
- Category: Employee Advocacy
- Category: Event Marketing
- How to Plan an Event That Will Get Attendees Talking
- Delighting Customers With Experiential Marketing At Events (With Examples & Tips!)
- 6 Fresh Ways To Make Your Event Special For Your Advocates
- How We Executed Our SiriusDecisions Summit Account-Based Marketing Campaign
- Three People Doing Customer-centric Marketing Right At SiriusDecisions Summit 2016
- 5 Takeaways from the B2B Customer Engagement Leadership Series – Atlanta
- How To Land More Sales Appointments At Your Next Conference
- Marketo Purple Select Advocate Spotlight: Amanda Wolff
- How Game Of Thrones Helped Us Take Over Marketo Summit
- How SMART Technologies Connects Their Global Advocate Community With Event Experiences
- Make The SiriusDecisions Summit An Event To Remember
- Marketo Summit Case Study: Boosting Conference Engagement With Advocate Marketing
- Category: Influencer Marketing
- Category: Social Media
- Category: User Reviews
- 3 Powerful Hidden Benefits of Customer Reviews
- Peer Recommendations Make Buyers 5X Happier With B2B Software Purchases
- Boost Your Product Reviews Strategy With Influitive’s GetApp Integration
- The Yelpification Of Enterprise Technology: 3 Ways To Thrive
- Webinar: Embrace “Yelpification” To Drive More Demand For Your B2B Brand
- Category: Customer Engagement, Retention & Growth
- Ask Ari: Which Customer Sentiment Metric Should You Prioritize?
- Customer Relationship Marketing: An Overview and 5 Effective Strategies
- How Notetaking Builds Lasting Customer Relationships
- Customer Marketing Summit Recap: Building a Roadmap for a Thriving Program
- 5 Tips for B2B Loyalty Programs Inspired by B2C
- How Tiffany Beddow Optimizes the ON24 Customer Experience, From Acquisition to Advocacy
- 5 Ways To Mobilize Your Advocates To Boost Your Customer Success Function
- 6 Powerful Tactics For Nurturing Your Customer Advocates (With Examples)
- Introducing the Customer-Powered Enterprise—A New Model For Unlocking Growth Through Your Customers
- The Relationship Between Customer Engagement, Loyalty and Revenue
- Tiffani Bova On Evolving The B2B Customer Experience: “Be Where The Puck Is Going”
- Marketo’s Secret Customer Retention Weapon
- Marketing & Customer Success Alignment: The Path To A Better Customer Experience
- How CMOs Can Build Cross-Functional Relationships & Improve The Customer Experience
- Want To Be A Successful CMO? 4 Skills You Need To Have
- Aligning People & Processes Around The Customer Experience
- Top Dreamforce 2015 Sessions For The Customer-Obsessed
- Use B2B Buyer Personas To Create Advocates After The Sale
- How Hootsuite Grew Its Global Advocate Community Seven-Fold In 10 Months
- Why VC Firms Can Benefit From Customer Engagement Best Practices
- B2B Leaders Share 4 Big Customer Engagement Blunders
- The 3 Best Places To Invest Your Marketing Budget
- 4 Ways To Improve Customer Engagement Across Your Organization
- How Hootsuite Powers Its Social Media Advocacy Machine
- New Research: B2B Should Use B2C Customer Loyalty Principles
- How SMART Technologies Builds Advocacy Through Customer Engagement
- Top 10 Customer Engagement Strategies From Ceridian SVP Howard Tarnoff
- Getting Into The Customer Engagement Zone With Marketo Champion Josh Perry
- Infographic: 6 Ways To Increase Customer Engagement
- Category: Community
- How to Build a Buzzing Customer Community (+ 6 examples)
- From Content Creation to ROI: A Day in the Life of a Customer Marketer
- How PagerDuty Enables Organic Community Growth with Influitive Public Discussions and Content
- What Type of Referral Program Software Does Your B2B Company Really Need?
- 7 Steps for Taking Your Organization From Customer-Centric to Customer-Powered
- Q&A with ADP’s Sarah Schreiner: How to Make Your Customer Advocate Community Service Your Entire Business
- Q&A With Wiley’s Nicole Dingley: How to Nurture Your Customer Community to Fuel Your Entire Business
- How To Build A Thriving Online B2B Community, According To Jennifer Susinski From HPE
- How PolicyMedical Mines Their Advocate Community For Valuable Upsell Opportunities
- Why Most Online Communities Are Destined to Fail—And 5 Ways To Save Yours
- Infographic: Why Your B2B Online Community Needs Advocacy
- What Is an Online Community, Anyway?
- The Value of B2B Branded Communities in 2017
- 5 Things Killing Your Customer Community
- 5 Expert Tips For Creating A Robust Online Community
- Report: Create A Better Online Community With Advocates
- Community Programs: The Key To Increasing Engagement
- Why You Need A Purpose-Driven Community—And 4 Ways To Create It
- Community Marketers, Join The Revolution!
- How Cisco Proved IT Communities Aren’t Boring
- Category: Customer Marketing
- Ask Ari: How to Get Customer Success and Customer Marketing on the Same Page
- Unlocking the Power of Customer Lifecycle Marketing: From Reach to Advocacy
- A Framework for Creating Case Studies in Weeks—Not Months
- Customer Marketing vs Product Marketing
- 11 Customer Marketing Ideas to Check Out
- Customer Marketing Examples to Try in 2023
- Q&A: Prioritize Postsale Customer Marketing To Drive Business Value and Growth
- Gainsight’s CEO On Why You Must Invest More In Customer Success
- Why Customer Marketing Needs to Reach Beyond References
- The Year of the Customer Marketer: The State of Customer Marketing in 2017
- Marketing vs. Customer Success: Who Should Own The Customer Experience?
- Advocate Marketing Reward Budgeting 101: How To Put A $ Value On Customer Advocacy
- How B2B Customer Marketers Can Get The Love And Recognition They Deserve
- The Amazing B2B Marketing Gift That Delivers All Year Round
- What Every CMO Needs To Know About Delivering A Better Customer Experience
- How To Use Social Data To Enhance The Customer Experience
- Next Gen Customer Experience Webinar Series: 5 Days Of Customer-Focused Sessions
- 5 Signs You Have A Customer Experience Problem
- Demand Gen Marketers: Let Me Introduce Your New BFF
- Watch Slack CMO Bill Macaitis’ Live ‘Ask Me Anything’ Video
- 4 Ways To Become Customer-Obsessed, According To Slack CMO Bill Macaitis
- It Takes A Village To Mind The Gaps In The Customer Journey
- Category: Customer Success
- How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product
- Why Marketing And Customer Success Are Your Brand’s New Super-duo
- Advocates: The Future Of Customer Success
- Customer Complaints And Increasing Business: How Disney World Hugged This Hater
- 4 Customer Experience Investments Every Marketing Team Needs To Make
- How CSAT & Other Customer Satisfaction Metrics Can Uncover Brand Advocates
- Why You’re Dramatically Underestimating Your Customer’s Lifetime Value
- What The Creator of NPS Says Your Score Is Really Measuring
- Customer Experience Is Everyone’s Responsibility
- Category: Product Development
- Category: Customer-Powered Enterprise
- Category: Pipeline & Revenue Growth
- Study: Advocate Marketing Helps Brands Get 17.5X More Reviews
- 6 B2B Sales Leaders Share Strategies For Engaging Your Prospects—Especially When They’re Trying To Avoid You
- 3 Sales Pipeline Management Hurdles You’ll Likely Face This Year—And How To Overcome Them
- 5 Questions You Probably Haven’t Asked At A Sales Pipeline Management Meeting (But Should)
- Three Ways Advocate Marketing Software Can Accelerate Early Stage Company Growth
- It’s Time To Change The Software Sales Compensation Plan
- Social Selling & Advocacy: Why Customers Are Your Best Salespeople
- Surround Selling: It’s Not Sales 2.0, It’s Buyer 2.0
- How DocuSign’s Advocates Influenced Over $3 Million In Sales Pipeline
- How ReadyTalk Streamlines The Sales Process With Customer Advocacy
- Category: Channel Partner Marketing
- Category: Customer References
- How to Build a Best-in-Class Customer Reference Program
- The Art Of Asking For A Customer Reference
- How Greenway Health builds customer reference champions with its advocate community – Q&A
- How Ceridian uses its advocate program to coach and mentor customers — Q&A
- 3 Tips For Building A More Robust Customer Reference Program
- Unlocking Hidden Sources Of Advocacy In Your Customer Reference Program
- Case Study: Ceridian’s Advocate Reference Program Generates 260+ Sales References, Shortens Sales Cycles
- Category: Demand Generation
- Five Reasons to Use Your Customer Advocacy Platform as a Prospecting Engine
- 6 Ways Infusing Customers Into Our Account-Based Marketing Campaigns Drove $300K in Sales
- New Research Reveals Early ABM Success Comes From Existing Accounts
- 4 Sales Funnel Stages Where Prospects Quickly Fall Out Of Love With You
- Never Lose A Deal Alone: 5 Advocates You Need In Your Sales Funnel Stages
- G2 Crowd Ranks Influitive As ‘Leader’ In First-Ever Grid Report For Brand Advocacy
- How B2B Marketers Can Change Their Lead Gen For The Better
- Influitive Reads Mean Responses To Our B2B Marketing Campaigns
- Social Selling Evangelist Jill Rowley On Why Sales Reps Need To Sell Less And Serve More
- Learn How To Lead The Way At LeadLove Denver 2014
- Category: Lead Nurturing
- 5 Referral Program Ideas for Driving More B2B Leads
- The One Thing Your Account-Based Marketing Strategy Is Missing
- Video: Marrying Marketing & Sales To Generate More Referrals
- How Oracle Marketing Cloud United Their Advocates Across Platforms
- 3 Types Of Sales Leads Every Company Needs For Predictable Revenue
- Category: Referrals
- 9 Stellar Referral Program Examples
- 7 Referral Program Best Practices For Wooing Customers
- The Power of B2B Referral Marketing Programs
- The Advocate Marketing Sweet Spot For Customer Referrals
- What Type Of Referral Program Software Does Your B2B Company Really Need?
- How To Find The Referral Marketing Software of Your Dreams—In 5 Easy Steps
- 5 Inspiring B2C Referral Program Examples For B2B Brands
- Dear Rachel: How Do I Involve Sales In My Referral Program?
- Dear Rachel: How Can I Get More Customer Referrals?
- What To Consider When Evaluating Referral Program Software
- Video: How NOT To Ask For Customer Referrals
- How Much Should You Invest In Referral Program Software? Use This Maturity Model To Decide
- Dear Rachel: How Come I Can’t Get Any Customer Referrals?
- Infographic: 17 B2B Referral Statistics You Should Know (But Probably Don’t)
- Dear Rachel: How Do I Subtly Ask For Customer Referrals?
- Do You Need Referral Marketing Software? Here’s How To Decide
- Dear Rachel: What Are The Best Referral Program Examples You’ve Seen?
- Dear Rachel: How Do You Thank Customers For Giving Referrals?
- Dear Rachel: What’s The Best Referral Marketing Software?
- 5 Key Ingredients For A Successful Customer Referral Program
- Dear Rachel: Can You Tell Me How To Start A Referral Program?
- How to Build the Best Referral Marketing Program
- Dear Rachel: Why Do I Need A Customer Referral Program?
- 6 Reasons Referral Programs Fail
- Referral Program Ideas From 3 Multi-billion Dollar Companies
- Success Story: Blackbaud Launches Customer Advocacy Program and Gets 77 Referrals in 10 Days
- Follow Through To Create A World-Class Customer Referral Program
- Referral Marketing Programs Should Be Easy, Fun And Collaborative – Jill Rowley’s Secret Ingredient
- Is A Referral Program Part Of Your Company’s Success?
- Category: Success Stories
- Category: Advocate Marketing 101
- Category: Uncategorized
- Looking Back at the Key Takeaways from 2023’s All About the Customer Podcast Episodes
- Customer Engagement Marketing: Examples, Strategies, and Value
- 8 Steps to Become a Customer-Centric Business: Lessons from the 2023 Fearless 50
- How Nutanix Powers Product Innovation and Customer Engagement with its Advocacy Program
- The 6th Annual Best Advocate Marketing Awards (BAMMIES)
News
- Influitive Retains G2 Category Leadership for 6th Consecutive Year
- Influitive Announce 2023 BAMMIE Award Winners
- Influitive Announces Suite of New Product Offerings Designed to Elevate Customer Engagement and Brand Advocacy
- Influitive Retains G2 Category Leadership for 23rd Consecutive Quarter
- Influitive Retains G2 Category Leadership for 22nd Consecutive Quarter
- Influitive Announces The Fearless 50 and The Elite 18 Customer-Led Marketing Leaders and CMOs of 2023
- Influitive Earns Six 2023 Top Rated Awards from TrustRadius
- Influitive Honors The Fearless 50 and The Elite 18 Customer-Led Marketing Leaders and CMOs of 2023
- Influitive Retains G2 Category Leadership for 21st Consecutive Quarter
- Influitive Announce 2022 Best Advocate Marketing (BAMMIE) Award Winners
- Influitive Retains G2 Category Leadership for 20th Consecutive Quarter
Influitive Backs The Customer Marketing Alliance In Exclusive Partnership
- Influitive Releases 2022 State of Customer Marketing Report
- Influitive Awarded a 2022 Most Loved Award by TrustRadius
- Influitive Announces 2021 Best Advocate Marketing (BAMMIE) Award Winners
- Influitive Acquires Employee Advocacy Platform PostBeyond
- Gartner® Recognizes Influitive in 2021 Market Guide for B2B Customer Community Platforms
- Influitive Streamlines Reference Management for Sales Teams with Updated Salesforce App
- Influitive's Dan McCall Named a Top 50 SaaS CEO of 2021
- Influitive Upgrades Customers with Full Suite of Multilingual Capabilities
- Influitive Retains G2 Category Leadership for Fourteenth Consecutive Quarter
- Influitive Named as a Top 100 Software Company
- Influitive Recognized as a Great Place to Work®
- Influitive Recognized by Customers on Capterra, GetApp and Software Advice
- Influitive Earns Two 2021 Top Rated Awards From TrustRadius
- Influitive Bolsters Consulting Practice with Senior Industry Experts
- Influitive Announces its 2020 BAMMIE Award Winners
- Influitive Releases 2020 State of Customer Marketing Report
- Influitive Pledges Technology and Support to Not-for-Profit Orgs Fighting for Racial Equality
- Influitive Recognized as a Leader by G2 for Customer Advocacy and Online Community Management
- Influitive Releases Advocacy Insights for Salesforce CRM
- Influitive Bolsters Leadership Team with New VP of People Operations and VP of Finance
- Influitive Launches Game-Changing Buyer Experience Platform
- Influitive Launches New Learning Hub: Influitive Institute
- Influitive Introduces Virtual EventHub™ Managed Service
- Influitive Takes Advocacy On-the-Go With New Custom-Branded Mobile App
- Influitive Responds to Growing Demand for Customer Advocacy Communities by Bolstering Leadership Team with New CMO and SVP of Sales
- Influitive Announces New CEO Dan McCall
- Influitive Has Secured $10M In Equity And Debt Financing To Fuel Customer-Powered Enterprise Vision
- Influitive Ranked Number 87 Fastest Growing Company in North America on Deloitte’s 2018 Technology Fast 500™
- Winners of Best Advocate Marketing Awards (BAMMIES) Announced at Advocamp Field Day 2018
- Influitive Delivers New Advocate Marketing Campaign Tools and Content To Drive Customer-Powered Businesses
- Influitive CEO’s New Book Detailing Transformation Towards Customer-driven Marketing Becomes Amazon Best Seller
- Influitive Recognized as a Leader in Canadian Tech by G2 Crowd
- Winners Of Best Advocate Marketing Awards (BAMMIES) Revealed at Advocamp 2017
- Finalists for 4th annual BAMMIES (Best Advocate Marketing Awards) Announced
- Influitive Ranked 57th Fastest Growing Company in North America on Deloitte’s 2017 Technology Fast 500™
- Influitive Launches Upshot to Create Authentic Customer Stories for B2B Companies
- B2B Customer Marketing On The Rise, According to New Research
- Influitive Appoints Engineering Leader Raif Barbaros as VP of Engineering and CTO
- Influitive Appoints Sales Growth Evangelist David Priemer As Vice President of Sales
- Human Capital Management Companies Adopt Advocate Marketing to Gain Competitive Edge
- Namely Achieves 65X ROI In 1 Year With Influitive’s Advocate Marketing Platform
- Influitive CEO Kicks Off BDC Capital Speaker Series
- Influitive Joins the Account-Based Marketing Partnership ABM Cloud for Salesforce
- Influitive Celebrates Local Advocate Marketing Success Stories at Events Across North America
- Innovations to Influitive's Advocacy Platform Help More Businesses Boost Reach, Revenue, and Customer Engagement
- Influitive Named Leading Advocacy Software in New G2 Crowd Grid
- Advocate Marketing Leader Influitive Appoints Customer Champion Jesse Goldman As Vice President of Customer Success
- B2B Marketers Worldwide Can Now Access Top Customer Experience Knowledge Through 55 HD Advocamp Conference Videos
- Influitive Announces Integration with Point of Reference
- Influitive Acquires Triggerfox, Expands Power of Advocate Communities to Sales Domain
- Advocamp Triples in Size as Businesses Embrace New Focus on Customer Engagement and Advocacy
- Influitive Announces 2016 Best Advocate Marketing Awards Winners
- Influitive Raises Additional $8.2M, Acquires Ironark Software
- Influitive Announces 2016 Best Advocate Marketing Awards Finalists
- New Research: Marketing-Driven Referral Programs Accelerate B2B Revenue Growth
- Advocamp 2016 Call For Speakers Now Open
- Influitive Raises $38M In Series B Round
- Influitive AdvocateHub App For Hootsuite Brings Advocate Marketing Into The Social Media Dashboard
- Boulder Logic And Influitive Announce Integration For Enterprise Customer References And Advocacy
- Influitive Revolutionizes B2B Communities With New Advocacy-Driven Solution
- Influitive’s Updated Maven iOS And Android Application Helps B2B Marketers Mobilize Advocates Anytime, Anywhere
- Influitive’s Advocamp Conference Unites Hundreds Of B2B Marketing, Product And Customer Experience Enthusiasts Around Advocacy
- Influitive Recognizes Best B2B Advocate Marketing Programs at the Second Annual BAMMIES
- Calling All Advocates: Get Out The Vote! Influitive Opens Social Voting For Advocate Marketing Program Of The Year Award
- Dennis Chookaszian, Rick Faulk Join Influitive’s Board Of Directors
- Influitive Recognized As A 2015 OnCloud Top 100 Winner By AlwaysOn
- Influitive Announces Advocamp: The First Conference Celebrating Advocacy In Business
- Influitive On Pace To Deliver 10,000 Referral Leads To B2B Sales Teams By Christmas
- Influitive Named One Of Canada’s Companies-To-Watch In The 2014 Deloitte Technology Fast 50™ Awards
- Influitive One of the Highest-Ranked Toronto Companies on Glassdoor
- Move Over Leads: Customer Engagement, Retention And Advocacy Are The New Critical Contributors Impacting Revenue
- Mitel’s Innovative Customer And Employee Brand Advocacy Program Generates Social Engagement
- DocuSign Announces That Advocate Marketing Program Influenced More Than $3M In Sales Pipeline
- Influitive Named A 2014 OnDemand Company To Watch By AlwaysOn
- Influitive Customers ReadyTalk, Bomgar Recognized For Successful B2B Advocate Marketing Programs
- Influitive Reinforces Role Of Customer Success Management In Customer Advocacy And Revenue Generation At Gainsight Pulse Conference 2014
- Influitive Welcomes Emmanuelle Skala To Leadership Team As Vice President, Sales
- Customer Advocacy Fuels Success in Human Resources Technology Markets
- Influitive Releases New eBook To Help B2B Marketers Harness The Power Of Customer Referral Programs
- Influitive Recognizes Innovative B2B Marketing Campaigns at the First Annual Best Advocate Marketing Awards
- Influitive Customers Brainshark and Extreme Networks Recognized for Innovative Social Technology Programs
- Influitive Adds B2B Referral Solution to its Advocate Marketing Platform to Boost Sales-Ready Leads
- Influitive Unveils New Awards Program to Recognize the Best in B2B Advocate Marketing
- Influitive and TOPO Release the Advocate Marketing Playbook, a Comprehensive Guide for Turning Customer Enthusiasm Into Revenue
- Influitive Helps B2B Marketers Fire Up Their Fans With Mobile and Embedded Advocate Marketing Tools
- Influitive Takes Home Prestigious 2013 Red Herring 100 North America Award
- Influitive Acquires Social Conversations Startup Engagio
- Influitive Secures $7.3 Million in Series A Funding to Empower Customer Advocates
- Influitive Closes $3.75 Million to Drive B2B Advocate Marketing Platform
Resource
- 2023 State of Brand Advocacy Report – CMA Edition
- 2023 State of Brand Advocacy Report – Employee Advocacy Edition
- Unleashing Growth: The Power of Customer-Led Leadership
- Harnessing the Power of Peer Reviews and Voice of Customer (VoC)
- Elevate and Engage: Unveiling Influitive’s Latest Suite of New Product Offerings
- Diving Into The 2023 State of Brand Advocacy Report
- Influitive Product Demo
- Chief Marketing Officer Summit – Virtual
- Customer Marketing Summit – Virtual
- Forrester Report: Supercharge Postsale Growth by Aligning Customer Marketing and Customer Success
- 5 Ways Marketing Leaders Can Recession-Proof Their Teams and Programs
- Webinar: How InterSystems Puts Advocacy at the Heart of its Customer Ecosystem
- CustomerXCon 2023
- Customer Marketing Summit – San Francisco
- ON24 Checkpoint Summit 2023
- How InterSystems Puts Advocacy at the Heart of its Customer Ecosystem
- How to Create Case Studies in Weeks—Not Months
- Influitive Live Past Sessions
- Unleashing the Power of Empathy, Gratitude, and Human Connection in Customer Marketing
- Forrester Tech Tide™: B2B Marketing Technologies, Q2 2023
- Using Advocacy to Drive Measurable Customer-led Growth and Resiliency
- Forrester Infographic: The Total Economic Impact of Influitive
- Using Advocacy to Drive Measurable Customer-led Growth and Resiliency
- Customer Spotlight Webinar:
Building an Enterprise Community Strategy featuring AWS - Webinar Form A B Redirect TEST
- Customer Spotlight Webinar:
Building an Enterprise Community Strategy featuring AWS - Forrester B2B Summit In-Person Event: Austin, TX
- Customer Marketing Summit In-Person Event: Las Vegas
- Better Together: The Power of Event-led and Customer-led Growth
- Customer Marketing Summit: Virtual
- 16 Award-Winning Brand Advocacy Success Stories
- The 5 Love Languages and Customer Marketing
- Don’t Be Another Customer Marketing Statistic: Leveling Up Your Career Strategy
- The Customer Marketing & Advocacy Career Framework: The Ultimate Guide to Promotion
- Influitive Live — The Customer Advocacy, Community, and Loyalty Event of the Year
- 5 Key Steps to Launching a New Customer Advocacy Program
- Marketing’s Role in Customer-led Growth
- Customer Marketing Summit In-Person Event - New York
- Customer Marketing Summit Virtual Event
- 2022 State of Customer Marketing BREW VERSION
- Forrester Total Economic Impact™
How Influitive Delivered an ROI of 355% for Customer Marketers - The Total Economic Impact Of Influitive’s Customer Advocacy Solution
- Create Standout Case Studies by Tapping into the Voice of Your Customer
- Keynote Presentation: The Future of Customer Marketing
- How Cisco’s Lead Scoring Model Helped Them Find Their Most Engaged Advocates
- Customer Marketing Is The Linchpin To Customer Retention, Growth and Advocacy
- How Being Customer-Obsessed Unlocks Huge Potential for Marketers 🔓
- 15 Award-Winning Customer Advocacy Success Stories (HubSpot Form Test)
- Webinar: How Product Marketing Leverages Advocates
- Building a Greenhouse: How Jamf Nurtures Advocates and Creates the Right Environment for Growth
- Customer Marketing Summit - Panel: 2022 State of Customer Marketing
- Customer Marketing Summit
- 6 Strategies for Building and Maintaining an Engaging Customer Community
- 2022 State of Customer Marketing
- 15 Award-Winning Customer Advocacy Success Stories
- Panel Webinar: Creating Award-Winning Customer Engagement and Advocacy Programs At Scale
- Welcome to the Age of the Customer: Is Your Business Ready?
On-Demand Video | Duration: 23:40
- Webinar: 8 Ways Advocacy Makes Your Business Boom
- 2021 Influitive BAMMIE Awards Ceremony
- The 3 Building Blocks Every Advocacy Program Needs
- Influitive Live Platform Demo: Incentivize Engagement In Your Customer Community So Things Don’t Go Quiet
- Influitive Live '21
- Demand Gen Report: 2021 State of Growth Marketing
- How Loyalty and Advocacy Together Deliver a Superior Customer Experience
- Your Customers Are Your Best
Demand Gen Source - Customer Advocacy Toolkit for Cybersecurity Brands
- Advocate Communities – The Product Marketer’s Secret Weapon
- Customer-Generated Content at Scale
- How AttackIQ Built a Thriving Customer Advocacy and Community Program
- Prioritize Postsale Customer Marketing To Drive Business Value and Growth
- Prioritize Postsale Customer Marketing To Drive Business Value and Growth
- Insight 2021: Customer-Generated Content at Scale
- How Nutanix Powers Product Innovation with a Customer Advocacy Program
- CMX Summit 2021
- How Jamf Builds Genuine Customer Relationships in a Digital World
- Forrester Infographic: Boost Your B2B Business With Customer Advocacy Programs
- FeaturedCustomers 2020 Report: Community Platforms Category
- The Customer Catalyst Conference 2021
- Customer Marketing Summit - April 2021
- 6 Ways Wiley Uses Community to Create a Gold Standard Customer Experience
- How SAS Launched a Thriving Global Customer Community
- 16 Award-Winning Customer Advocacy Success Stories
- UserTesting and their Award-Winning Advocacy Program
- Influitive Live Platform Demo: Drive Reviews, References, and Referrals with Persona Targeting and Rewards
- How Sage Successfully Launched a Global Advocacy Program During a Pandemic
- State of Customer Marketing Report 2020
- How Ceridian uses its advocate program to coach and mentor customers
- 10 Ways Influitive Helps Customers in Unprecedented Times
- How Marketo Engage creates customer advocates for life
- How Oracle uses events to hit their customer advocacy goals
- Creating an Engaging Online Event with Influitive Virtual EventHub
- 12 Award-Winning Customer Advocacy Success Stories
- Cisco and its Award-Winning Customer Advocacy Program
- Commvault and its Award-Winning Customer Advocacy Program
- Product Innovation: What’s New in AdvocateHub
- 2019 Best Advocate Marketing Awards (BAMMIES) Ceremony
- SiriusDecisions Webinar: Making the Case for a Customer Community
- How to Build a Customer-Powered Enterprise: Ask the Community Experts
- Customer-Powered Webinar: How to create meaningful touchpoints with your customers
- The Customer-Powered Product Development Playbook
- Customer-Powered Webinar: How to communicate with brand champions & collect product insights
- Advochat: Learn How Staples Runs An Award-Winning Advocate Marketing Program
- The Customer-Powered Marketing Playbook
- How to Create an Award Winning Strategy with Customer-Powered Marketing
- How Customer-Powered Marketing Simplifies the Buyer Journey
- Advochat: From Customer Centricity to Customer-Powered: Scaling your Advocacy Program
- The Customer-Powered Enterprise Playbook
- Advochat: How to Scale Your CSM Team with Advocacy
- How An Advocate Community Became An Industry Competitive Advantage, While Averting Over $500K In Annual Support Costs
- Advochat: How to Grow your Business with Customer Advocacy
- The Advocate Marketing Playbook
- Benchmark Report: 2017 State of Customer Marketing
- The SaaS Vendor’s Guide To Customer Engagement, Retention & Advocacy
- How Carbon Black Mined Their Customer Community For Faster Product Feedback And Improved Brand Awareness
- Advochat: How to guide the customer journey with an advocacy program
- Customer Success + Marketing: How to Team Up to Boost Advocacy
- Advochat: How to Leverage Customer Advocacy to Enhance Product Marketing
- 10 Programs That Drive Customer Engagement & Loyalty
- 10 Engaging Programs That Drive Customer Satisfaction & Retention
- 10 Unique Programs That Drive WOM & Pipeline
- Contagious: 6 Reasons Things Catch On
- The Messenger Is The Message: The Next Level Of Advocate Marketing
- Advocate Marketing Success Planning 101
- How Marketo Created An Award-Winning Product Review Campaign
- Six Habits of Successful Advocate Marketers
- How To Leverage Your Customers to Unlock Growth
- How to Create An Advocate-Driven Event
- The Art of the Advocacy Business Case: How To Get Executive Buy-In
- Empowering Staff to Engage with Influencers & Advocates
- Why No B2B Company Should Write Their Own Customer Stories
- Ceridian’s Secret to Motivating Customers
- The Importance of Advocate Marketing with Ceridian & IDC
- How to Build A Modern Developer Relations Strategy
- Discover The Secret Weapon That Helped PowerDMS Stand Out On Review Sites And Generate $410,000 In Opportunities
- How To Increase Customer Engagement, Loyalty And Advocacy With Video
- Staples' Tips and Tricks for Managing Over 5000 Advocates in Influitive
- How Staples Business Advantage Shifted From Product-Centric to Customer-Centric With Influitive
- Shifting from Traditional Support to Advocate-Driven Communities
- The Rise of the Customer Marketer
- How To Confidently Create An Engaging Experience For Your Advocates
- Your Content Marketing Machine Is Broken—And There's Only One Thing That Can Save It
- Building Internal Buy-in For Advocacy
- 4 Simple Steps To Boost NPS And Strengthen Customer Relationships
- Aligning Sales & Marketing Around Advocacy
- Defend Your Brand With Help From Your Advocates
- Don’t Think You Have Budget For Advocate Marketing?
- Measuring the ROI of Advocacy Live Video Chat
- What Is Advocate Marketing (And Why Do You Need It)?
- The Little Black Book of B2B Referrals
Callout
- Demo Request: Virtual EventHub
- Webinar: Creating an Engaging Online Event with Influitive Virtual EventHub
- Blog: Q&A with ON24 Tiffany
- A Brand New Callout
- Webinar recording: Ask the Community Experts (blog)
- SiriusDecisions Webinar Recording (blog)
- Customer Powered Alliance Website (blog)
- Webinar: Ask the Community Experts (blog)
- SiriusDecisions Research Brief - Customer Advocacy Model
- Advocamp Subscribe For Updates
- Customer-Powered Enterprise Playbook (Product Development section)
- Customer-Powered Enterprise Playbook (version for employee advocacy blog)
- Customer-Powered Marketing Pillar (infographic)
- Customer-Powered Enterprise Webinar Series ON24 & Pendo (blog)
- Customer-Powered Marketing Pillar (blog)
- Advochat: Learn How Staples Runs An Award-Winning Advocate Marketing Program
- Customer-Powered Marketing Pillar (Staples Advochat)
- Ray Lau - Director of Customer Marketing
- Nithya Narasimhan - former VP of Client Experience & Innovation
- Carbon Black (logo instead of headshot)
- Customer-Powered Enterprise Playbook (CPE Marketing Excerpts)
- Customer-Powered Enterprise Playbook (Advochat)
- Customer-Powered Enterprise Playbook (CPE Infographic)
- Customer-Powered Enterprise Playbook (use for CPE blogs)
- Bammies 2018 eBook callout
- The SaaS Vendor's Guide to Customer Engagement, Retention and Advocacy (Nurture blog version)
- Advocamp Field Day (online sign ups post-event)
- Customer-Powered Enterprise Playbook (full version)
- Customer-Powered Enterprise (only Part 1)
- ADP (use only on ADP blog)
- ADP (use across website)
- Advocamp Field Day
- The SaaS Vendor's Guide to Customer Engagement, Retention and Advocacy (on blog version)
- Ceridian Case Study (internal on blog)
- Ceridian Case Study (external)
- Jae Corey
- Jesse Ariss
- Marlene Kuh
- Chantal Augustin
- Jeff Byma
- Uberflip Onboarding Case Study (elsewhere on site)
- Uberflip Case Study (Uberflip blog version)
- The SaaS Vendor's Guide to Customer Engagement, Retention and Advocacy
- Kourtney Burrows
- Carlos Gonzalez
- Kim Ellis
- Kate Cohen
- Stephanie Hartsog
- Alana Merdzan
- Nicole Dingley
- Katie Raeburn
- Tracy Staniland
- Amy Rosenberg
- Larisa Sandu
- Ray Lau
- Sonia Chavez
- Francesca Krihely
- David Beaton
- Lindsey Erlick
- Carbon Black
- Rosetta Stone (elsewhere on site)
- Rosetta Stone (on RS blog)
- Gainsight Pulse 2018
- Gainsight webinar
- trustradius - callout - homepage
- g2crowd - callout - homepage
- trustradius
- Request a Demo - MCM variation
- Unlimited Experiences (VIP challenge)
- Bammies 2017 ebook
- The Messenger is the Message
- Influitive VIP
- Join VIP Upshot
- Request a Demo - 10 software features variation
- Bammies 2017 "APPLY NOW" callout
- Sam Brennand - Uberflip - advocateanywhere
- Advocacy Reviews - callout
- Influitive Professional Services
- Tiffany Beddow - ON24 - upshot
- Sam Brennand - Uberflip
- Advocate Marketing Mentor Series
- Farkhanda Zhublawar
- Victoria's ROI Calculator Spreadsheet
- Cristina M. @ Cisco variation - Advocate & Customer Marketing Virtual Summit
- IDC Report
- Gainsight ebook variation 2 (focused on customer touchpoints) CS +Marketing alignment
- Join VIP Blog Callout
- The Advocate And Customer Marketing Virtual Summit
- Inspire Customers To Create Content UGC For You Ebook V2 - sourcing ideas from advocates
- The Advocate Marketing Playbook Content Focus
- CMX Webinar Callout
- The Advocate Marketing Playbook Community Version
- The 2017 Community Value and Metrics Report - Callout
- Namely Case Study- Community Focus
- Advocate Marketing Playbook V2
- Subscribe to blog
- 2017 State of Customer Marketing Report callout
- Student & Alumni Relations blog post
- EDGE Testimonial - Jessica Mitchell
- MongoDB case study callout
- EDGE Testimonial - Nilesh Surana
- Content Marketing Mentor Series
- UGC campaign - slideshare for CMOs
- Inspire Customers To Create Content UGC For You Ebook
- Sales Acceleration Summit
- The No Fuss Recipe for Hot Referral Leads
- Influitive Crafters Blog Throw for Careers Page
- Namely Case Study - Namely Finds Hidden Advocates, Growing Their References 10x
- Spark Series
- Sales Leaders: It's Time To Talk To Marketing About Advocacy - Callout
- Measuring Success with Advocacy: Advocate Marketing Benchmark Study report callout
- Brittany Liu - HireRight - Callout
- Don’t Think You Have Budget For Advocate Marketing? ebook callout
- Upshot Callout
- How BMC Software Mobilized Thousands Of Customer Advocates To Become A Gartner Magic Quadrant Leader ebook callout
- Blackbaud’s Powerful New Revenue Stream: Advocates ebook callout
- How ReadyTalk Shortened Their Sales Cycle By Putting Customers In The Driver’s Seat ebook callout
- How DocuSign’s Advocates Influenced Over $3 Million In Sales Pipeline ebook callout
- Transforming HP Software’s Customer Experience With Advocacy ebook callout
- Mitel’s First Class Advocate Marketing Program Blueprint ebook callout
- How Hootsuite’s Advocate Program Grew 7X In Under A Year ebook callout
- Marketo’s Secret Customer Retention Weapon ebook callout
- Boost Event ROI With The Help Of Your Advocates ebook callout
- Beyond NPS®: Identifying Advocates And Inviting Them To Take Action ebook callout
- The Value of Advocate Marketing ebook callout
- Level Up Your Advocate Marketing Game ebook callout
- Customer Marketing Benchmark Research ebook callout
- The Rise of the Customer Marketer ebook callout
- The B2B Marketer’s Field Guide To Customer Engagement ebook callout
- Online Communities: Driving Revenue Or Becoming Dead Zones? ebook callout
- The Community Marketer’s Manifesto ebook callout
- Engaging Project Manager and Consultant Advocates ebook callout
- Engaging Educator Advocates ebook callout
- Engaging Developer Advocates ebook callout
- Engaging Sales Advocates ebook callout
- Engaging HR Advocates ebook callout
- Engaging IT Advocates ebook callout
- Engaging Executive Advocates ebook callout
- Engaging Marketing Advocates ebook callout
- The Brand Advocate Persona ebook callout
- Engaging Finance Advocates ebook callout
- What You Should Know About B2B Referrals (But Probably Don’t) ebook callout
- The Little Black Book of B2B Referrals ebook callout
- Grow Your Customer Base: Cut Your Customer Reference Program
- The CMO’s Guide To Next Gen Brand Building ebook callout
- The CMO’s Guide To The Next Gen Customer Experience ebook callout
- ROI webinar callout
- ROI eBook callout
- Influitive Exposed ebook callout
- The Impact Of Advocate Marketing On Product Reviews ebook callout
- Customer Success and Marketing Alignment ebook callout
- Influencers vs Advocates ebook callout
- Bammies 2016 ebook callout
- ABM ebook callout
- The Advocate Marketing Playbook
- Brightpearl Success Story resource call out
- Lindsay Winters - Verafin - callout
- Mary-Leslie Davis - Staples Advantage - callout
- Francesca Krihely - MongoDB - callout
- Tiffany Beddow - ON24 - callout
- Katherine Oberhofer - Distil Networks - callout
- Mitch Soloway - ClearFit - Callout
- Kate Riley - VIF - Callout
- Lisbeth Hansen - Demand Spring - Callout
- Services - how we can help
- Nilesh Surana - Aryaka -Callout
- Amy Rosenberg - Namely Callout
- Partners Callout
- Solstice Webinar
- Genevieve Guerette - Clarizen Callout
- Heather Pepe - PGi Callout
- Neely Conway - PGi - Callout
- Monica Peotter - Cloud Elements - Callout
- Kim Ellis - BMC - Callout
- Bo Bandy - Readytalk - Callout
- Solstice homepage
- Time Objection eBook
- Have a Referral For Us?
- Join VIP
- Careers Callout
- Request a Demo
- Ceridian Panel Callout
- Buying is Scary blog callout
- Michael Beahm - Blackbaud Panel callout
- Netbase - Kevin Lau Panel Callout
- Referral Technology Match eBook Callout
Partner
- Advocacy Maven
- TRU Group
- Compass CX
- Sendoso
- TrustRadius
- The Crocodile
- Gravy
- Customer Success LLC
- Bulldog
- Sprat
- Koyne
- Iron Horse Interactive
- Relationship One
- Ignite
- Waypoint Group
- Horizon Marketing Group
- Catchy
- ITilliant
- Macromator
- ChannelSmart
- Brand Sensations
- DemandGen
- Heinz Marketing
- MRM Reference Consulting
- Desouza & Associates
- Couch & Associates
- Tegrita
- Fanatics Media
- Just Drive Media
- The Starr Conspiracy
- Demand Spring
- Referential
- CrowdCompass
- Tango Card
- Point of Reference
- Skilljar
- RO|Innovation
- Gainsight
- HubSpot
- Salesforce AppExchange
- IT Central Station
- G2 Crowd
- GetApp
- Disqus
- Hootsuite
- Marketo
- Oracle | Marketing Cloud
- Salesforce
Testimonial
- Ian Marder
- Kacie Shuster
- Elizabeth de Roode
- Jacob Cleveland
- Dan Kalmar
- Shannon Zaher - Upshot
- Jesse Ariss - Upshot
- Cristina Meluzzi - Upshot
- Jessica Mitchell
- Ray Lau
- Jennifer Skogen
- Davin Wilfrid
- Carlos Gonzales
- Ryan Quackenbush
- Natasha Ulanowski
- Kevin Lau
- Cristina Meluzzi
- Francesca - MongoDB - teal
- Davin - Quickbase - teal
- Taylor - Touchbistro - teal
- Onnela Pukk – BIO
- Salesforce - Katie Yeigh
- HubSpot - Carlos Eduardo
- Gainsight - Laura O’Neill
- PGi - Kara McClain
- Firmex - Stephanie White
- aPriori - Sandy Turcotte-Lim
- ACS Technologies - Meredith Morris
- Boomtown - Matthew Arout
- Erika Poole - BIO
- VIP - Ceridian - Kimberly Griffith
- ADV - Karen Stuhlfeier - Blackbaud
- ADV - Terri Berry - iCompass
- ADV - Jason Bautista - ecobee
- ADV - Eric Foster - Gainsight
- ADV - Bob Wang - Firmex
- ADV - Joel Dove - BMC
- ADV - Heather Neisen - Namely
- ADV - Chris Taylor - Atlassian
- ADV - Jody Bean - SMART Tech
- Lev Fendrikov - BIO
- Amy Ng - BIO
- Kaitlin Ross - BIO
- Adam Hayat - BIO
- Liz Spillars - BIO
- Ecobee - Shalene Pathadan-Whyte
- On-Site - Summer Palma
- Testimonial only for internal
- Liz Richardson - BIO
- Deena Zenyk - BIO
- CEO - The Pedowitz Group - Jeff Pedowitz
- CEO - OpenView Venture Partners - Mackey Craven
- CEO - InfluenceHR - George LaRocque
- CEO - Clareo - Peter Bryant
- CEO - Hustle Con - Sam Parr
- VIP - iCompass Technologies - Paul Hetherington
- VIP - Dell KACE - Alyssa Luc
- VIP - Cloud Elements - Monica Peotter
- VIP - SMART Technologies - Jessica Mitchell
- VIP - Apprenda - Ryan Quackenbush
- ADV - Gyro - Melissa Mackey
- Xactly - Robyn BeDell
- Shortel/AMTdirect - Amber Newman
- Oracle - Jenny Berthiaume
- Brainshark - Allison Wahl
- Engine Yard - Jacob Lehrbaum
- ShoreTel - Nancy Zambrano
- Brainshark - Andrew Ahern
- Neustar - Natalie Salser
- HP - Chris Peltz
- Mitel - Liz Pedro
- BMC - Kim Ellis
- Virgin Pulse - Margaux Novak
- Blackbaud - Michael Beahm
- Code42 - Angela Higgins
- Quickbase - Davin Wilfrid
- SpringCM - Pierce Smith
- Netbase - Kevin Lau
- Intronis - Lindsay Faria
- Ceridian - Spencer Duncan
- Engine Yard - Noah Slater
- MongoDB - Francesca Krihely
- PGi - Heather Pepe
- TrackMaven - Rebecca Lee White
- ON24 - Tiffany Beddow
- Heinz Marketing - Matt Heinz
- Acquisio - Jillian Zacchia
- Aerohive - Jenni Adair
- MongoDB - Meagen Eisenberg
- Marketo - Danielle Camara
- InsightSquared - Joe Chernov
Customer Story
Podcast
- 2023 All About the Customer podcast recap
- Stop Waiting: Why You Should Engage Customers as Advocates from the Start
- How Autodesk Is Doubling Down on Customer-Centricity
- Why Customer Retention Is a Team Sport
- From Ivory Tower to Customer-Centric: A Guide to Better Messaging
- Tapping Into Your Customers to Drive Messaging, GTM Strategy, and Product Decisions
- How Zendesk Is Building the Gold Standard in CX
- Developing an Outside- In Customer-Centric Mindset
- G2’s Katlin Hess on the Untapped Power of Customer Reviews
- Author Rod Cherkas on Why Marketing Should Have a Bigger Post-Sale Role
- A Deep Dive Into the B2B Buying Disconnect
- Yes, and Marketing: Unleashing Creativity and Adaptability Through Improv
- Empower Your Customers and Grow Your Business Through Customer Education
- How to Drive Advocacy Across Your Entire Organization
- Why the Traditional Sales Funnel Is Outdated (and Its Customer-Centric Replacement)
- 10 Low-Cost Ways to Launch a Customer Marketing Program
- Unwrapping the Art of Customer Gift Giving
- HubSpot’s Natalie Gullatt on How to Overcome Advocacy Fatigue
- Best-Selling Author Brent Adamson on How Sales and Marketing Can Better Support Customers
- How GitHub Elevates Their Customers and Creates Unrivaled Content (at the Same Time)
- How B2B Buyer Journeys Are Changing and How Content Can Keep Up
- How to Close the Loop on Customer Feedback (and Why It’s So Important)
- How to Start and Grow Your Customer Advocacy Program
- The Importance of Diversity in Customer Storytelling—and Our Teams
- When to Focus on Metrics in Your Community Program
- The Most Important Part of the Customer Journey Might Be Onboarding. Do It Right
- Asana’s Joshua Zerkel on How to Build a B2B Community with a B2C Feel
- Better Than NPS? Talk Directly to Your Customers to Get True Sentiment
- How Gong Thinks Differently About the Customer Journey and Fuses Advocacy Throughout
- How to Build a Company Culture That Puts the Customer at the Heart of Everything
- How to Bring Technical Expertise into Your CS Team to Better Serve Your Customers
- Chief Customer Officer: What Is It—and Does Your Company Need One?
- Jeni Asaba: The Big Power of Small Groups of Your Customers
Categories
- 2 column - Left - Right
- Archive
- Assets
- BAM 2020
- BREW
- Dylan's Cool Category
- Footers
- Headers
- Influitive Live
- June 2022 - Demo Page
- Melissa - Use Cases
- Pages
- Pricing
- Resources
- Testimonials
Type
Module Width
Scope
Resource types
Industry
- Accounting & Financial Operational
- Computer and Network Security
- Computer Software
- Consumer Goods
- Healthcare
- Human Resources
- Information Technology
- Information Technology & Services
- Publishing
Partner types
- Certified Partners
- Online Reviews Partners
- Sales Partners
- Services and Sales Partners
- Services Partners
- Social Media Partners
- Software Partners
- Technology Partners